WHO WE ARE
Hi there! We are Two Tablespoons, a beloved vegetarian street food vendor based in NYC, and the collaboration between two creative chefs, Katya V. and Gosha D.
Together, we share a lot of passion for the world of wholesome vegetarian cuisine, with over 12 years of combined experience in the restaurant industry, world travel, and food education.
At home in New York City, we noticed that the options in the realm of healthy vegetarian street food a few and far between. This became the inspiration for creating Two Tablespoons.
Just 3 years ago, when we first started entertaining the idea of making food for the public, we couldn't have imagined where would it take us. Gosha had an engineering job at the promising start-up, Katya has just finished her second education as a graphic designer and was looking for steady work. Next, startup went bottom up. In turn, Katya realized very quickly that working designer job is not even close to be fulfilling, and tending bars and waiting tables is no longer an option. It was the moment to take a leap of faith, for both of us.
With plenty of inspiration and
vision, but very little background in business or funds to turn our vision into
reality, we started applying for various markets and
street fairs to get our foot in the door. That year was tough, and many times at least one of us was ready to give up. As you figured, we didn't. Through trial and error, we learned how to make things appealing to the customer, how to present our menu in the most clear and concise way, how to keep our costs and overhead down - all of it without compromising our core values of wholesome food from quality ingredients.
This past year of 2014, things really clicked. We built a loyal following at the pop-up markets we were involved in, and received an overwhelming amount of positive feedback and support. We are now able to focus on the most impactful and relevant markets for our growing business, instead of jumping at every opportunity.
You may have seen us around NYC at food markets such as Madison Square Eats, Broadway Bites and the Bryant Park Holiday Shops, where we presented inspired and tasty seasonal concepts like the Summer Rolls and Glass Noodle Salads in summer, the Gluten Free Mac & Cheese in the fall, and the Hearty Bean Chilies and Loaded Potatoes in the winter.
WHAT WE DO
We are passionate about the concept of Pura Vida, and we strive to integrate simplicity, purity, and joy into all that we do. Our food is wholesome, nourishing, pure, and creative, and we draw inspiration from various world cuisines. We do not use any processed ingredients like imitation meats or cheeses. We cook with the finest organic vegetables, legumes and grains, and we do our best to source locally whenever possible.
Our menu changes seasonally. We enjoy taking familiar concepts and giving them a new twist, providing a unique and memorable dining experience for our customers. We never compromise our value of creating wholesome food from quality ingredients.
In late spring of 2015, we will be launching our first permanent location. We will be opening a Two Tablespoons booth in a foodhall which will be located in midtown. A unique, one of a kind shared space will feature a multitude of amazing vendors. This project is very important to us, and we are excited about the opportunity to have a permanent home and to offer wonderful healthy vegetarian food year-round in midtown Manhattan.
Getting a wholesome vegetarian, vegan, and gluten-free meal in midtown Manhattan is a challenge for many working professionals and residents of the area. Two Tablespoons is planning to change that! We’ve created a unique seasonal menu which will offer healthy breakfast and lunch bowls. Each bowl is a complete, balanced and nutritious meal, with a distinct flavor from a particular part of the world. Here is a taste of our menu so you can get a better idea of what’s in store:
- Oatmeal Smoothie Bowl
i.e. Blueberry, Hazelnut, Oatmeal and Cocoa Smoothie Bowl
- Eggs and Potato Bowls:
i.e. Middle Eastern Bowl: Two Poached Eggs, served with Hummus and Shakshuka Sauce
Pura Vida Lunch Bowls.
- Japanese Bowl: Sesame Baked Organic Tofu, Roasted Japanese Yams, Soba Noodles with Seasonal Vegetables and Cabbage, Ginger & Miso Salad
- Indian Bowl: Cardamon Rice, Lentil & Ginger Stew, Curried Red Cabbage and Kale, Raisin & Masala Salad
We feel very strongly about our model of slow, natural growth, keeping full control of our process, menu and business practices. That's why we did not turn to investors for funding, and are asking for support from Kickstarter community.
We have already saved a big part of what we need thanks to all the customers who believed in us and bought food from us in the past year. But we are looking for help to raise the last bit in order to have a successful opening for our first physical location. Below is a breakdown of what your generosity and $20,000 can do:
- necessary equipment, like refrigerators, oven, inductions stoves, blenders, prep tables etc.
- design and construction costs. We are working on creating a very beautiful space and putting a lot of attention to details into the work. We get inspired by simple natural materials and looking to use as much of reclaimed elements as we can.
1. Pledging to make this a reality! ...every bit counts!
2. Spreading the word through your social media
3. Asking others to spread the word
We think the best gift to give to our pledgers is the gift of fresh and healthy food. You can find rewards ranging from a free meal at our new location, to limited edition homemade cookies. For larger benefactors, we're pleased to offer custom-created dinners to be delivered to your house, private cooking classes, or an unforgettable culinary experience with the event of your choice. Food is what brings people joy and unity, and we want to share that.
HOW DOES THIS KICKSTARTER WORK
This Kickstarter is all or nothing. If we don't reach our goal, we will not receive any of the donations pledged and your credit card will not be charged. If we do reach our goal (and we hope we do!) your credit card will be charged on April 2nd when the campaign ends.
Have a question? If the info above doesn't help, you can ask us anything you want directly.
SPECIAL THANKS TO
Irina K. for the wonderful video www.irinakmedia.com
Daedalus for the grooves
Integral Yoga Institute NYC for generously offering the space for our video shoot
Katya & Gosha
aka Two Tablespoons
Risks and challenges
We are opening our permanent home within a larger foodhall, shared by many vendors, which offers both advantages and obstacles in comparison to opening an independent location.
The overall expense of getting our Two Tablespoons booth up and running is considerably smaller (all the general construction and infrastructure will be in place before we start building our booth). The shell is taken care of, we are only responsible for the "stuffing”. We have the expertise and experience of a successful production company behind this project, with whom we have an established relationship. Our experience of working with UrbanSpace NYC for 1.5 years has been nothing but fantastic!
There are factors beyond our control for this scale of a project, as this is a collaboration with many food vendors under one roof, and will require coordination and continuous refinement throughout the buildout. Main risks are a shifting project timeline and additional costs that will pop up in the process; some of the costs we have a good estimate of, but the quotes are not 100% exact.
On our side, we are fully prepared to deal with any hiccups and complications that may arise. In parallel to this project, we are preparing for another successful season of street markets that have proved to be a great success for Two Tablespoons. This will help keep us financially healthy and strong as we are working out any kinks at the permanent location.Learn about accountability on Kickstarter
- (24 days)