After two years of research, development, and testing, we are finally ready to present our most versatile shirt yet: the Limitless Merino Wool Shirt - the world's first knit Merino wool button-down shirt.
A highly functional shirt for travel, outdoors, and every day that can be worn more and washed less. It's cut lean, tailored, and ready to move. The magic is in our unique blended Australian Merino wool knit fabric, which allows this shirt to keep up with your active life.
The Limitless Merino Wool Shirt is odor resistant, moisture wicking, temperature regulating, wrinkle resistant, and stretches in every direction to move with your body. It is truly the one shirt you can wear day-in and day-out, no matter the weather, occasion, or location.
Meticulously crafted from the yarn up to combine high performance with t-shirt comfort, this innovative shirt replaces at least three shirts in your bag. Whether you dress it up or dress it down, the Limitless Merino Wool Shirt is the perfect shirt for travel, work, outdoors, and every day.
The Button-Down Shirt, Elevated.
Step 1: Back this project now: Click ‘Back This Project’ to pre-order the shirt
Step 2: Select your reward level: Enjoy Kickstarter-exclusive discounts. You will choose colors and sizes after the project ends. Don’t worry about that now.
Step 3: Calculate your add-ons: Use the list of add-on products below to build your ideal reward.
If you are creating your own pledge level reward using our Virtual High Five option, shipping will be applied after the campaign ends. See FAQ for rates.
Please note, you will select add-on products after the campaign is over. For now, just add the “add-on dollars” that represent what you will select after the campaign. Don’t worry if you get this wrong, we can help you after the campaign.
What makes the Limitless Merino Wool Shirt so revolutionary?
Most trips require multiple shirts for various purposes. The Limitless Merino Wool Shirt replaces three or more shirts in your bag. It’s built to stay fresh for days, move with you, pack small, and look clean, allowing you to do more with less. Ditch the big suitcase - do more and see more.
Being active in a traditional button-down means being hot and sweaty. It simply can’t keep up. The Limitless Merino Wool Shirt naturally resists stains, has UPF of 40+, is incredibly breathable, and stretches with your body in every direction. Finally, a shirt that can keep up with you.
Traditional button-downs are restricting, stiff, and scratchy. The Limitless Merino Wool Shirt stretches to allow full range of motion, is softer than a t-shirt, and will keep you dry and comfortable. The secret is in the Merino wool and polyester blend, leveraging each material’s best traits to create the most comfortable button-down shirt you’ll ever wear.
When we set out to build a shirt as dynamic as your daily life, we knew we had to start with the fabric. Merino wool is quite simply the best natural performance fiber available. So, we partnered with the The Woolmark Company, utilizing the latest technology to build the ultimate performance Merino wool blend shirt fabric. Our unique knit fabric blends 53% Australian Merino wool and 47% polyester to create a fabric that is soft, machine washable, odor and wrinkle resistant, temperature regulating, and moves with your body. The ultimate performance fabric for any activity.
The performance of the Merino wool comes from the fleece of the Merino sheep. The wool fiber adapts to perform and keep the sheep both comfortable and protected from the elements over a wide range of temperatures, from 5 to 90 degrees Fahrenheit. The fiber's unique crimped structure insulates in winter and breathes in summer, allowing the sheep to comfortably live in extreme weather variations while protecting them from the elements. Additionally, the unique chemical structure of the wool fiber enables it to absorb and lock away odors. We specifically used Merino wool because it is the finest of the wool varieties, making it exceptionally soft and lightweight.
This special fiber is blended with polyester and constructed into a unique engineered knit fabric to enhance its performance and give you ultimate range of movement and style. The engineered knit creates a honeycomb structure, which provides a nice texture to the fabric while lifting it off the skin, further enhancing the temperature regulation of the wool. Its construction provides extensive 4-way stretch to move with your body.
STRETCH GOAL #2 REACHED!
Thanks to your overwhelming support we’ve quickly reached our second stretch goal of $200,000. We are now able to offer the The Limitless Merino Wool Shirt and The Limitless Merino Wool Polo in TWO classic colors of your choosing. Thanks casting you color votes, sharing and helping make The Limitless Merino Wool Shirt a reality!
Stretch goal three is a new color. Help us unlock the new color for additional reward options.
Designed and sized for a flattering and slimming, yet comfortable fit. Please refer to the size chart for specific garment measurements by size.
Active Fit: Flattering tailored fit neither slim nor relaxed. Active fitting technical garments may be worn alone or over base layers.
**Size chart refers to garment NOT body measurements.
Merino wool naturally resists odors and stains, and therefore, it can and should be washed less frequently.
Machine wash cold with like colors using a mild wool detergent (Kookaburra). Lay flat to dry (recommended). The Limitless Merino Wool Shirt can be tumble dried gentle on low heat. Do not use bleach. Do not dry clean.
We are committed to responsibly sourcing animal products from suppliers/farmers committed to animal health and welfare. We continually monitor responsible practices, understanding these are dynamic and continue to improve over time. We work closely with experts in this area to guide our decisions to ensure the products we produce meet our standards and our customers’ expectations.
The Limitless Merino Wool Shirt has been rigorously tested and awarded with a Woolmark certification to ensure the highest quality product.
We work with a vertically integrated manufacturer that provides a totally transparent and ethical supply chain from yarn to finished shirt. They have decades of experience working with wool at the highest standards including Worldwide Responsible Accredited Production (WRAP) and Global Organic Textile Standard (GOTS) standards.
Western Rise was founded on a desire to make multi-functional clothing that looks amazing and performs even better. We were overwhelmed by the amount of stuff in the world and wanted to simplify our lives and focus on the things that actually matter. Stylish and versatile performance clothing allows you to do more with less, meaning you can ditch the big suitcase, travel light, do more and see more.
It took a lot of people to bring this project to you and we couldn’t be more excited!
We truly believe that it is not only our responsibility, but also our obligation to protect the world we are a part of and get to enjoy. Because of this, we are proud 1% For The Planet members and donate 1% of our gross revenue to a group of certified nonprofits.
The Woolmark Company is the global authority on wool. Through their extensive network of relationships spanning the international textile and fashion industries, they highlight Australian Merino wool’s position as the ultimate natural fiber and premier ingredient in luxury apparel. The Woolmark logos provide assurance of the highest quality and represents pioneering excellence and innovation from the farm to the finished product.
We can't say it enough. Thank you for supporting us and helping us bring the next generation of apparel to life.
We are committed to building the next generation of apparel. What better way to launch than to share our project with you first. We wouldn’t be here without the loyal support of our customers. It is your support, feedback, and encouragement that have brought us to this point. It has been a long journey to get here and we are excited to get started on the next phase together.
Risks and challenges
Our team has a combined 30 years of experience manufacturing the highest quality performance clothing. In addition to running another successful Kickstarter campaign, we have brought dozens of styles to market and have fulfilled over 10,000 orders. We have our manufacturers lined up and ready to go. We know what we're doing and you should be confident that we will deliver what we promise when we say we will.
We have dealt with our fair share of manufacturing hiccups and always deal with them in a transparent and responsible way to keep our customers not just happy with their products but also proud to support us. Should any issues come up, you can be confident we will handle them with transparency and the utmost care for you, our backers.
SUPPLY CHAIN RISK
We're incredibly proud of our supply chain and have a lot of confidence that we can make what we say we'll make, when we say we'll make it. But occasionally, things happen. Like fabric delays due to yarn being stuck in customs. We add time padding for these events, but sometimes not enough. If any unexpected problems arise, we will get through it together.
We're deeply committed to and excited about delivering a high-quality product on time, that we know you'll enjoy for a long time to come.
Thank you for your support! We are deeply grateful that you're on this journey with us!Learn about accountability on Kickstarter
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