Eater.com on our Blend Ambitions
Eater asks the question "Do We Need Another Coffee Subscription?", to which the correct answer is, of course, YES PLZ!
"Years after Portlandia and SNL started poking fun at the elitist barista, the cliche of the mustachioed, bespectacled, houndstooth-vested coffee snob persists. Over the past decade, terms like “fair trade” and “single origin” entered the vocabulary of a larger swath of the American population, denoting quality, as coffee’s third wave gained steam. Consumers of craft coffee at once-independent shops like Blue Bottle, Intelligentsia, and Stumptown stopped ordering their coffee by size — small, medium, or large — and instead began ordering it by geographical origin. Coffee prices skyrocketed.
Now, two long-standing coffee experts are about to, well, disrupt the world they helped create..." (read more)