Ok look. We get it.
All of our friends are in bands, and all of our friends' bands do Kickstarters.
Every clever twist, social engineering trick and ounce of Catholic guilt has been tried. We know we're not going to sway you with an "I'M POOR HALP ME" video, so we decided to have fun and make a silent flim instead. Did you like the ending?
The thing about crowdfunding is that it can be a brutal experience for an artist - you get to see, right there in black and white, whether music fans around the world want to hear more from you or not. We've both been incredibly lucky to have funded a number of projects this way over the last few years, and it's given us the confidence to try new things, to not be afraid of failure (at least not ALL the time), and to just be creative and make things that we're proud of. But it's still really, really scary.
We're fortunate to both be the kind of people who enjoy the creative, non-musical side of our business. As everyone knows, these days independent musicians have to wear a lot of hats, and "creating and performing music" is only one small slice of the pie (albeit the most important one). We have a lot more fun staying up all night making a video than we would negotiating with a label for scraps, or arguing with a manager about "singles". Running a campaign like this one gives us the opportunity to try crazy things (like our group trip to NYC), as well as making a few things we wouldn't ordinarily have available (like our limited-edition silkscreened posters). It also lets us deal with all of you directly instead of going through intermediaries. This means we all kinda sink or swim together - but we figure that's the way it should be, right?
To that end, you've probably noticed that our goal is higher this time than it was last time. The main reason for that is that there are a lot more expenses associated with fulfilling our packages in this campaign, and we wanted to pick a realistic number that would enable us to deliver on our promises. Last time we made about $13k and spent every penny (and then some) on our debut Wide Awake. We learned a lot, and we were really proud of the record that we put into the world. We also had to make some really tough choices and compromises, and as a result we've set a goal this time that will allow us to make the follow-up record we want to make without having to cut corners. We've got great ideas for guest musicians and ambitious production ideas, and we hope you guys are interested enough to get in on the ground floor!
Folk music is music of the people. It always has been, and crowdfunding seems to be a model that fits into that idea. Lots of people who support Kickstarter albums also pledge to their local public radio station and shell out for PBS fund drives. You're all patrons of the arts, and we couldn't create what we do without your help. Folk music is at its heart a community of musicians and fans who are all equally passionate about honest, integrity-driven art. Your contribution, however small, is the thing that enables us to be creative without having to compromise.
We're excited to be recording again. This has been a heck of a year, both personally for the two of us and for the world as a whole. We have lots of things we want to say, lyrically and musically, and we thank you in advance for helping us make a statement.
Let's do this!
-Rose and Brian
Risks and challenges
1. While we'll make every possible effort to meet any deadlines we set for ourselves, sometimes circumstances conspire to hold things up in ways we can't control. We'll do our best to communicate clearly and promptly if anything goes awry, but please keep in mind we're a two-person operation and that on top of designing, ordering, shipping and organizing all of our packages we also have to write and record an album (which we're self-engineering and producing). So - while we absolutely understand that you're excited to get your stuff, we hope you'll afford us a little extra patience if we get backed up.
2. It's possible that the Yellowstone Supervolcano will erupt in a cataclysmic explosion, plunging the Earth into a new Ice Age, making life as we know it unsustainable and ushering in a new era of Darwinian "kill or be killed" antisocial competition. This would likely put us a bit behind schedule (plus, some of our funds would likely have to be spent shoring up our defenses and building trebuchets and siege engines). We'll keep you posted though.
3. We might write music that's really hard to play. So that'll be challenging for us. But we promise we'll practice really hard.Learn about accountability on Kickstarter
- (30 days)