Hi everyone! I'm John T. Kim, an interaction design grad student at SVA, and the maker of Engraved.
I often go to conferences or job fairs and exchange business cards with a lot of people. But I end up with hundreds of cards and I don’t remember whose card they are. I assume many people don't connect me to my card, either.
That’s why I decided to design memorable business cards that stand out from the crowd. Engraved has proven to be much more effective than my previous cards. I’ve received many more callbacks and people actually remember me when I mention about my unique business card. It is also a great conversation starter when talking to new people.
The cards are very lightweight, and are a convenient size. They can fit in your wallet, card holder or wherever you wish to keep them.
The wood grain pattern makes each and every card truly unique, so each person who receives one is getting a special card just for them.
The cards are produced by laser cutting and etching wood.
Now I want to bring Engraved to everyone. I hope you're able to experience the difference a memorable business card can make for you.
Risks and challenges
First of all, I am confident that I will be able to meet my goals for this project. However, since the cards will be mass-produced, keeping the quality at the best for each and every card is the biggest challenge. The manufacturing itself is not a big problem since I have already created several prototypes, and they look great! The only fact to be aware of is that the cards will not look identical to the ones in the images above, since each wood has its own grain pattern and color. At the same time, that is one of the reasons why these cards are unique and awesome!
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Funding period
- (30 days)