My newest CD Building A Fire is ready to go!
Building A Fire is my best album yet. This is the second album I've done with some of the guys from the subdudes. Our last collaboration, "Welcome Home", was heralded by Texas Music Magazine as "the best Texas/Louisiana collaboration since Crawfish Enchiladas!". (dang, those things are good) Fans & critics have yearned for more of this terrific team up. And now, it's done! I've been writing new material and have put together my best songs for this record. Every few months for the past couple of years, I've gotten together with John Magnie and Steve Amedee (of the subdudes) to arrange & record these songs. Working with such spirited and creative talent is so inspiring. I have also had a lot of help from many of my favorite Austin musicians to bring this soulful album to this point. I'm so excited about it & can't wait for you to hear it.
I recorded Building A Fire with John Magnie and Steve Amedee (the backbone of the New Orleans based ‘the subdudes’) along with some of Austin’s best musicians - Marvin Dykhuis, Sarah Brown, Cindy Cashdollar, Warren Hood and Carolyn Wonderland adding their incredible talents.
Building A Fire was mixed and mastered by Jimmy Nutt at The Nutthouse in Muscle Shoals, Alabama.
Great photography by Mary Keating Bruton. (MKB Photography)
Cover art for "Building A Fire" by Eric Venegas.
The title track off of Building A Fire!
I am raising $10,000 to duplicate and promote this CD. I want to bring it to as many people as possible. As soon as this project is funded, I'll have the physical CD's printed. I have quotes, rates and commitments from a first rate team of professional promotional people I will hire to spread the word so the CD hits the streets with as much buzz as we can create with a solid promotional blitz!
Making a great album is only half the challenge. Promoting the album so that people world wide will know it exists is the real challenge. It takes a dedicated team of hired professionals who know every little trick of the trade, every radio station, newspaper, billboard, television show, web blog, trade journal, disc jockey, writer, magazine, message board, bullitin board, bus stop, taxi stand and homing pigeon to carry the message of the music to people everywhere.
I have been professionally touring, writing and recording music for over 15 years and I have recorded seven albums. The Texas Legislature appointed me Texas State Musician. The top lawmakers of Texas voted and appointed me a title which is also held by Willie Nelson, Lyle Lovett & Billy Gibbons (ZZ Top). I was the first woman in Texas history to receive this honor. I am humbled and honored by this, and it makes me work extra hard every day to live up to it.
With your help, you and I can make "Building a Fire" into a big, Big, BIG BONFIRE!
Right now I am finalizing the entire look of this CD and the posters. I am also directing the design of the graphics for the website and the promo kits that will go out to radio stations and writers.
When I receive the funds from this Kickstarter fund drive, this is how I will use it:
Step 1; Duplicate the CD's, print posters and media packs and create a new site at ShelleyKing.com.
Step 2; A coordinated media push using the best people in the industry. I have them ready to move! I need some sparks to Build a Fire. Promotion will make this my most successful CD yet.
Here's who I will hire for the media push starting as soon as this Kickstarter is funded:
A reliable radio promoter. A professional, top tier radio promoter has the inside connection to the radio stations’ music directors and programmers who are in charge of what goes on the airwaves. Nothing gets on air without the music director saying it goes on. More importantly, music directors say which songs get added to regular rotation. Radio promoters work with music directors to make sure songs get played over and over, not just once or twice.
Over and above the radio promoter's fee is the postage to send out hundreds of CD’s to radio stations worldwide. The radio promoter plus the postage to send out CD's to radio stations will cost many thousands of dollars!
A far reaching media publicist. This is a professional who has the ability and contacts to reach influential newspaper writers, music bloggers, talk shows and taste makers all over the world. The media publicist get these different avenues of press to write or talk about an artist and their new music. Publicists are the people who book artists on network/cable television shows like The Tonight Show and Ellen DeGeneres. A publicist can make an artist a household name. A publicity campaign will cost many thousands of dollars as well!
I will buy Print Ads, the kind you see in music mags, weekly music publications, newspapers, and even the website pop up ads that drive you nuts.
$10,000 does not cover it all. That is just a starting point! I will add lots of my own money to this to make up the difference.
I know Kickstarter is a great platform to get this project moving, but it’s also a gamble, if I don't raise it all, I get nothing. Now that’s some pressure.
This is not my first time around releasing a CD. I have done six of them before this and I know what it takes to make a album successful in this competitive climate. Simply releasing it, playing some release parties and hassling a few radio DJ's is not enough. I have already spent lots of my own money on this record. I have already paid all the musicians who lent their incredible talent to the recording, and the expenses of studio time and engineers to make the record. I've paid to mix and master it and get brilliant CD artwork underway.
$10,000 sounds like a lot of money, and it is, but that is the most streamlined budget possible to include manufacturing of product and a basic national promotional campaign essential in today's market. If I raise more, I can promise every single penny will be invested in taking "Building a Fire" to the highest level possible.
It takes a whole lot of wood to make an enormous fire, and that’s what I intend to build; a fire you can see from space!
Thank you for believing in me and my music and every bit of support will help!
Let's build this fire together!
Risks and challenges
I don't expect any set backs. I have a manufacturer we have worked with for 6 albums and numerous other projects. They are dependable and produce only top quality products. The few problems I have ever had with them were courteously and promptly fixed with no questions asked. I have no doubts I will have a physical CD and printed products in my hands in less than 3 weeks after this kickstarter is funded.
I have all the professional people waiting on deck to help promote "Building a Fire". I expect few actual delays or problems on this either. I have commitments from well respected professional radio and media publicists to take on this project. With physical CD's and promotional items waiting to be sent out, there is little that can fail. After that, It's up to the radio stations and writers to do what they do.
If I don't make my funding goal, I will promote "Building a Fire" the way I've done it several times before this. I'll do it myself -I've done it before, I can do it again. I will contact all the radio stations and cool DJ's I know who have played my songs in the past and I'll discover some new ones along the way. I will contact all the writers and reviewers who wrote about my previous CD's and probably find a bunch of new ones while I'm at it.
The big difference is that I will have to do everything a little bit at a time, as I can afford it. I would much rather do it from the beginning with a completely funded, coordinated team effort.
Also, It won't be nearly as cool as having a big time publicist pushing "Building a Fire" to Rolling Stone Magazine or appearing on The Letterman Show or getting radio play like Adele...but...
In short, I will keep on going like always and keep working to make "Building a Fire" as big a fire as I can. I am an optimist. Making music, releasing albums and touring is what I love to do, and I will work to make this CD as popular and well received as I possibly can.
When I make the funding goal, I promise and guarantee that all the rewards and the final product will reach all of our supporters. I think of Kickstarter as a team effort - I should say "when we all achieve this goal".
This is really about more than the rewards you'll get from your pledge of support. When we reach this goal together and you see a Shelley King "Building A Fire" article in Rolling Stone Magazine, you'll know you helped me get there. When you hear a song from "Building A Fire" on your local radio station, you'll know you helped get it played there. When you go to see me at a concert and say to your self "dang- this place is packed", you'll know you helped spread the word about music you enjoy and I'll thank you for making it possible.
Making the goal or not, either way it turns out - Thanks for taking time to review this project and thank you for your support!
I'll see you at a show in your town soon.
- (33 days)