About this project
Purchasing clothes online is an unfriendly experience. You need to shop on several websites, browse through thousands of clothes, adjust tens of filters and above all guess the size that fits you.
Fitle reinvents your e-shopping experience by making it friendlier:
- Smart shopping: the entire offer of our partner brands available in a single place, fitle.com, sorted by relevance to you based on your size & style
- Virtual fitting room: try on clothes online with your customized 3D avatar
- Connected wardrobe: Save your clothes online. Then try on new items with articles purchased months ago, review your wardrobe, share it with friends. Endless possibilities.
Fitle can access partner brands' database in real time and generate accurate 3D versions of clothes based on their dimensions, size and material. Eventually fitle.com will own the world's largest clothes database.
Take 4 pictures of yourself with the Fitle app on your smartphone, indicate your height and we take care of the rest. Your customized 3D avatar in just 30 seconds. It will look just like you: same body shape and measurements with a 99% accuracy.
Try on clothes online with your accurate 3D avatar. Try clothes from different brands in a single view. Fitle uses your body shape and learns from your browsing and past purchases to spontaneously select the right articles for you: right size, right style.
Imagine the endless possibilities offered by our vast catalog: virtual fitting, customized shopping platform, a connected wardrobe accessible anywhere and anytime, and plenty more to come (social network, tailor-made…)!
- A space dedicated only to you
We are creating the world's first personalized shopping space. A unique shopping platform where you browse clothes at the right size, from your favorite brands and matching your style.
Fitle achieves it with your morphology and your preferences.
Find the right article in less than 10 seconds
Fitle is like a personal shopper. It goes far beyond the simple personalized space. Fitle learns from your daily browsing to continuously refine its selection and increase its accuracy. Search results offered to you are sorted by relevance, so that you find the clothes you want on the first page: You can find the garment you’re looking for in the twinkling of an eye!
Fitle is smart: the more you use it, the more accurate its suggestions will be.
Try on clothes without getting up from your couch
With your 3D avatar, you can try on as many clothes as you want without leaving your couch. Simply browse our website from your laptop, tablet or smartphone at any time: at home, at work, with your friends, with your family, with your bedridden grandma, during your kid’s nap…
The applications are endless!
- Try on Levi’s jeans and a Diesel t-shirt simultaneously
Do you have a favorite brand for jeans, another one for shirts, and a third one for jackets? With Fitle, all the brands are available on the same page. You can easily mix the brands to select the perfect look, add accessories, layering everything on your avatar. Fitle finally makes the multi-brand fitting possible.
Save all your purchases in a connected wardrobe
Fitle automatically creates your own connected wardrobe that can follow you anywhere. You can try on a new shirt with pants you bought 3 months ago.
And it even works with clothes purchased elsewhere. Simply scan the bar code, and if the item has already been digitized, Fitle adds it to your wardrobe for free.
Simple and revolutionary, Fitle enables you to check your wardrobe and buy matching clothes in the smartest way possible.
The share of online shopping among the global retailing market accounted for 20% in 2013 and keeps increasing. Join this trend and smartly sell your clothes online! Convert better. Increase your turnover.
Today, of 100 potential customers looking for clothes online, only 2.4 actually find the right item and buy it. The reason for that? The users have trouble finding the clothes they are looking for in the zillions available, and when they do, they are reluctant to buy clothes they cannot try on.
Fitle helps you find your true customers and make them trust that the article will actually fit them, safely increasing your sales online and your overall turnover.
Between 25% and 50% of the clothes bought online are sent back to the retailer, mainly due to size and fit. Asos' CEO Nick Robertson said a 1% reduction in returns would immediately add $16 million to the company’s bottom line.
By making online fitting available and suggesting the right size, Fitle aims at cutting your return rate by half.
Provide access to highly qualified data and market studies
Fitle collects highly qualified data from your customers, their buying habits and overall market trends that will help you to know and anticipate where people buy, when, for how much, why...
Today, more than 250 brands are already trusting us and have their 3D digitized catalog on our website.
Today, e-shoppers have a really hard time finding the right clothes online, and the existing websites are falling behind.
Our competitors are developing solutions to generate 3D avatars based on users’ measurements, manually collected and keyed in. And they don’t even look like you. On the contrary, we recreate your 3D avatar looking just like you and morphologically exact. It has your size, your body shape, your hair color, your face shape, nose shape…
Fitle generates your 3D model with only 4 pictures and your height. A revolution. It’s simple and accurate, you just need a tool that nearly everybody has: a smartphone. Our competitors, on the other hand, create 3D avatars manually. The process is long and not very accurate as only a few parameters are offered. It is also more annoying for the users, not to mention the fact that external tools such as a 3D scanning booth are needed.
Fitle is not only a 3D technology: We provide users with a real personal shopper, and it is available for everyone for free.
In addition, we automatically digitize all the clothes in real time and update them with new items, changes in price and products availability. It is very simple for a retailer to join our partner brands. We only need information that is already available, such as photos of the clothes, their measurements or the fabric they are made of. Our competitors manually scan the clothes, which prevents them from being scalable and which is less accurate.
Everybody! Fitle dresses men and women of all ages and all morphologies.
Our state-of-the-art technology is 100% conceived from users' needs. Fitle creates a unique user experience, far above market standards.
“Too good to be true” would you say? Our team is specialized in 3D modeling, and has developed the ultimate algorithms to automatically generate 3D avatars and 3D models of the clothes.
- Generate 3D avatars with 99% accuracy and the easiest procedure for the users
The technology behind Fitle not only allows you to create your 3D avatar with a high-level precision, but also to manage its synchronicity with clothes. Your avatar will be morphologically exact, resembling, but more importantly, it will have an optimized skin texture made possible via a smart preset that manages skin stretching.
The photo-realistic rendering is achieved through our revolutionary recognition algorithm, which extracts more than fifty parameters, and our automatic algorithm for 3D reconstruction. These data are analyzed and processed in real time on our servers, among the most powerful on the market and with the best graphics cards. And we offer a high quality result, no matter how powerful your computer is, via a simple web browser.
- Create 3D models of the clothes based on the information all brands already own
Our recognition and reconstruction algorithms are also used to digitalize in real-time 3D clothing from all our partners. Today, we can connect to more than 70% of the existing websites.
With Fitle, we are building one of the largest databases of 3D clothes in the world, easily accessible through the custom machine learning.
After 2 years of research and development, the Fitle platform will be launched simultaneously in the US and in France by February 2015.
We are already able to digitize everyone and most clothes in 3D, and we are currently working on improving the accuracy of our 3D technology. The results are very conclusive and we assess that the beta version will be available by December 2014.
Developing our solution is an extremely rich human adventure for us. We would like to share it with you, as this solution is developed for you.
Today we have developed a reliable and revolutionary technology. Now we need your help to take Fitle to the next level and bring this amazing technology to you, the users. We need to collect enough funds to:
- Industrialize our 3D modeling process of clothes and people, enabling us to go that extra mile. And be able to digitalize faster.
- Quickly develop the other functionalities, improving even more your e-shopping experience (social network, tailor-made…)
- Increase the number of brand or retailer websites we can connect to in order to offer the widest selection as quickly as possible
- Increase the percentage of clothes we can digitize while improving the accuracy (today we are missing some 20% of very specific clothes such as designers garments)
- Beta test the technology and help our software development team with your feedbacks to improve the virtual fitting and the 3D environment
Risks and challenges
There is always a risk when developing a large-scale project like Fitle, based on such original and innovative technology. For some specific subjects, we are working with the best external service providers, and we do our best to be as independent as possible. Nevertheless, unanticipated delays and issues might occur.
We are preparing the best user experience for online shopping. In order to refine even more our technology, we created a beta testing program for our Kickstarter backers choosing the corresponding reward. They will be granted a selective access to the beta testing program in order to try our technology and help us improve even more the accuracy of our 3D avatars and bring a solution to every possible real life needs.
Deadlines may be stretched and we took safety margins in order to avoid being overtaken by unpredicted delays.
Be sure that we do everything possible to steer the project as closely as possible and control all our operations in order to lower the risks and offer you the highest quality service, as quickly as possible. We will also update you on our evolution and all the key-steps we cross.
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