Project image
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AU$ 4,855
pledged of AU$ 50,000pledged of AU$ 50,000 goal
41
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 20 2019 10:44 PM UTC +00:00
AU$ 4,855
pledged of AU$ 50,000pledged of AU$ 50,000 goal
41
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 20 2019 10:44 PM UTC +00:00

About

The Safety Aware Story

What’s the problem?

There is a world-wide child abuse crisis happening, and quite simply there isn’t enough resources to reach those who need help. The hard-hitting facts: 

· The number of children substantiated as abused or neglected in the past 2 decades has doubled (26,000 – 49,000)1

· On average 5 children die every day because of child abuse2

· 90% of child abuse victims know their perpetrator in some way4

· 68% are abused by a family member4

· 1 out of 3 girls and 1 out of 5 boys will be sexually abused before they reach 18.5

· 70% of parents do not know the importance of teaching children the skills they need to stay safe.6

Although children aren’t responsible for their own safety, they can be put into situations where they have no-one to turn to and need to access their primal responses to stay safe. 

So how do we help them?

We need to teach children to access their primal response to danger as a natural instinct, and to empower them to make safe choices. Kids cannot turn to others during these times because perpetrators do not usually violate, groom or lure children in the presence of trusted helpers. The best defence children have is to become empowered themselves.

Modern day technology such as smart phones, and devices means we can reach children who in the past could not be reached. Being able to teach children through technology means we can teach them to act when they feel unsafe. 

What is Safety Aware?

Safety Aware is an interactive learning application (App) that will teach children to evaluate unsafe situations through knowledge, their gut feelings, their inner voice and or emotions. Our aim is not to make them responsible for their own safety, but to empower them with knowledge and decision-making abilities to provide them with the best opportunities to stay safe.

Who is it for?

Safety Aware is for all children between the ages of 6-14, including those with Autism or learning difficulties. 

How does it work?

The goal of Safety Aware is to be implemented into government, health, public facilities where children from all backgrounds can access it. It will enable them to learn in a safe and interactive way. Currently there is no other app similar to this out there. 

· Children choose pre made Safety Superhero characters or develop their own characters that will guide them through the app. They will be able to modify and personalise them. 

· There are different books or videos within the app that teach various safety concepts using the characters the ‘Safety Superheroes’ for example:

o Pay Attention to your emotions: Superheroes EMO and GRANT

o Trust your inner voice: Superhero IVY

o Trust your feelings: Superhero PHIL

o Don’t Keep Unsafe Secrets: Superhero STELLA

o Who are trusted helpers and what they don’t do: Superhero Story

· Safety scenarios and quizzes – children will practise using their safety skills by testing their gut reaction, inner voice, feelings and emotions using various strategies (feeling thermometers, alarm clocks etc)

· Meditations –Children can reconnect with their feelings and inner voice. 

· Reflections – Children can draw, voice record or write how they feel, it will be a place that they can express themselves. This section would be password protected and if chosen, can be sent to a trusted helper or therapist using an app sharing component. 

· Songs – As an educator I have always said, ‘if a kid can’t tell you a concept, they will be able to sing you one if there is an appropriate song’. Learning through music is an extremely important way that children can express themselves. We will bring onboard Kiera Smith (a well-established singer/songwriter) who has written songs for the app such as: 

o Tell, Tell, Tell

o Safety Script

o Safety Hero

Future Components

· A real-life SMART device designed and developed by engineers as a communication device connected to two trusted helpers disguised as a game watch. It will be equipped with an SOS that will be sent to trusted helpers along with GPS coordinates to locate the child in danger.

· Safety Aware Game will allow users to use their characters to navigate several environments and situations using the skills they have learned from the app. 

Progress

Every day I am contacting people who can help make Safety Aware a reality. I already have the support of Child Protection Ministers in Australia and have met with Child Psychiatrists, educators and other experts in this field for their advice and support. I am in contact with App Developers, Video Production companies, Technology and Innovation teams who all support and praise the project, but now I need your help. 

Conclusion

Safety Aware is my fight song. It’s a way of taking the bad things that happened to me as a child and finding an effective way to make a difference to the lives of children today. I want to let them know; they are not powerless. Many of the experts I’ve met with believe this application could make real difference in the prevention of child abuse. Safety Aware provides great potential to provide viable solutions to help young people learn what they need to know about safety. 

None of this is possible without your support, so click pledge today, and help a change a child’s life. 

References

[1] https://familiesaustralia.org.au/greater-national-effort-required-to-safeguard-children/

[2] ChildHelp. "Child Abuse Statistics and Facts." ChildHelp. Accessed March 3, 2015.

[4] U.S. Department of Justice. "Sexual Assault of Young Children as Reported to Law Enforcement: Victim, Incident, and Offender Characteristics." Bureau of Justice Statics. Accessed February 21, 2014, http://www.bjs.gov/content/pub/pdf/saycrle.pdf. ↩︎

[5] The Advocacy Center. "The Facts About Youth Sexual Abuse." Accessed February 21, 2014, http://www.theadvocacycenter.org/adv_abuse.html. ↩︎

[6] Act for Kids https://aifs.gov.au/cfca/publications/child-abuse-and-neglect-statistics





Risks and challenges

Challenges:

1. I have to ensure that the content of the Interactive books is appropriate to: (i) the sensitivity of the topic, and (ii) the complex needs of my primary target audience (children on the autism spectrum).
Accommodations:

(i) I have had Jan Sansom, a psychotherapist read through the stories to ensure that the child protection approach is appropriate for the target group.

(ii)I know from my experience as a teacher who has worked extensively with children on the autism spectrum that I have differentiated the APP on several levels to accommodate a wide variety of needs specific to this population.

2. It has been challenging working with people in different states (Melbourne, Sydney and South Australia), and countries (the UK and USA) to ensure that we come together as a cohesive team who work towards the common goal of delivering a high-quality product that fits the brief I’ve provided.

Accommodations:

The Safety Aware team consists of a group of very talented individuals who have been carefully chosen to contribute their expertise to the project. I have also spent two full days workshopping with the Appster team to ensure that their brief and full understanding of the project is consistent with the vision outlined in this fundraiser. Although there could be slight alterations (for example, colours of screens and clothing will vary as we have discovered that children with Autism perceive colours differently, the project will look similar.

I communicate with other members of the SafetyAware team through social media, emails, phone and face/real time. I have worked for years to frame the concepts, and team members have been excited to be part of a project that attempts to make life better for the vulnerable members of society. This incentive has motivated members of the Safety Aware team to produce their personal best, and I am proud of the work each member has contributed to the cause!

Overall, I believe we have an amazing team who has each made valuable contributions to the project.

Risks

1. That I have not set my tipping point well. If I overestimate costs, then I could get nothing as Kickstarter is an all or nothing platform. If I underestimate, I won’t have enough funding to cover the costs of having the entire App Developed.

To ensure that I get the appropriate reach I am working with a marketing and promotion team who is supporting me throughout the fundraising process to ensure that the above issues do not occur. Hopefully, this lowers the risk and enables me to reach and surpass my tipping goal which would support me in recovering personal costs incurred prior to fundraising; and give me the money required to release the entire App following the campaign. If I reach the tipping goal but do not raise enough money to produce the entire App, I will release the App a little at a time.

2. I risk the chance that people won’t find the App.

I will work with the marketing and promotion professionals to help find and contact backers who have the common interest of: reducing child abuse and mental health issues that result because of this issue (e.g., those who suffer from anxiety and depression); family, friends, professionals, philanthropist groups who support children with autism -- or victims of abuse -- educational institutions). They will be informed and directed towards my website or social media to locate the App. Ads will also help people locate the App.

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Support

  1. Select this reward

    Pledge AU$ 15 or more About US$ 10

    BUY THE SAFETY AWARE APP

    You receive one copy of the App.

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    1 backer
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    Pledge AU$ 50 or more About US$ 35

    SUPER EARLY BIRD SPECIAL

    Your will receive the Safety Aware App.
    +
    You will receive a Safety Aware T Shirt

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  3. Select this reward

    Pledge AU$ 65 or more About US$ 45

    EARLY BIRD SPECIAL

    Your will receive the Safety Aware App.
    +
    You will receive a Safety Aware T Shirt

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  4. Select this reward

    Pledge AU$ 100 or more About US$ 70

    KICKSTARTER SPECIAL

    You will receive 5 copies of the App
    +
    You will receive a T Shirt

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    17 backers
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  5. Select this reward

    Pledge AU$ 225 or more About US$ 157

    DREAMERS DEAL

    You will receive 5 copies of the App
    +
    5 T Shirts
    +
    You will get a certificate of appreciation from Safety Aware
    +
    Social Media Shout out from Safety Aware

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  6. Select this reward

    Pledge AU$ 1,000 or more About US$ 696

    Name a character

    You will name a character in the App so that you stay forever connected to the product. No gift is as unique for that very special person in your life than to name them in an App about child protection! This could also be a great way to promote a business or company.

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Funding period

- (30 days)