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The Fountain Tarot: 79 contemporary cards of original oil paintings with an in-depth guide to reading Tarot in a custom-designed box
The Fountain Tarot: 79 contemporary cards of original oil paintings with an in-depth guide to reading Tarot in a custom-designed box
361 backers pledged $28,510 to help bring this project to life.

About

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The Fountain Tarot Project | www.fountaintarot.com

If you search in bookstores or online, you will quickly find hundreds of tarot decks. From fairies, zombies, and Victorian ladies to vampires, kittens, and Vikings, it seems that every kind of deck that could exist, does exist - so why another one? On some level, we wanted to see something that we loved and created out in the world, like anyone else, but it quickly moved beyond this.

The Fountain Tarot contributes newly to this sacred and exciting tradition by respectfully re-envisioning the deck, bringing an extensive level of quality to every detail. The paintings, writings, designs, and packaging plans are already complete. When funded, the deck will be printed, offering a uniquely contemporary experience of Tarot filtered through the worlds of geometry, internet culture, art, and spirituality. 

The Fountain Tarot was created, first and foremost, to make a difference in people’s lives as an intuitive and powerful tool for self-discovery. It assists in clarifying questions and revealing opportunities, while uncovering fresh viewpoints and possibilities. The Fountain Tarot beautifully captures the joys and sorrows of life (including the somewhat indefinable experiences that make us all human) and celebrates the ‘oneness’ that connects us. 

The Fountain Tarot includes: 

  • 79 cards with images of original Jonathan Saiz oil paintings - fresh and intuitive interpretations from the classic Rider-Waite Tarot
  • An in-depth, thoughtful booklet, written by Jason Gruhl (2014), containing over 100 pages of meanings and reversals, history, and a guide to reading Tarot 
  • Original card-back design, modern card-front formats, and luxurious and durable packaging, designed by Andi Todaro
40-Card Preview of The Fountain Tarot (79 Cards Total)
40-Card Preview of The Fountain Tarot (79 Cards Total)
The Fountain Tarot Booklet (rendering)
The Fountain Tarot Booklet (rendering)

The namesake of the deck is a card added to the end of the Major Arcana called The Fountain. Though the traditional Tarot ends with The World card (an elegant portrayal of the completion of cycles, harmony, and evolution from novice to expert), we craved a representation of the even larger context in which life takes place, beyond the "doing" of life, and even beyond the cycles - the unchanging, unnameable force of which everything and nothing are a part. This is The Fountain. 

“This deck fuses respect for tradition with vivid new illustrations of Tarot's themes and symbols. Its evocative images, informed by scholarship, are executed by an artist with a deeply personal knowledge of sacred geometry. I can’t wait to work and read with The Fountain Tarot!" - Mark McElroy, TarotTools.com, Author of A Guide to Tarot Card Meanings

Join Us!

Add this dynamic deck to your collection of favorite things that inspire you! We invite you to participate now, by choosing one of the fun and rewarding pledge packages to support this project. From complete decks, journals, and hand-crafted cases, to original paintings from The Fountain Tarot, and even an opportunity to be painted as one of the cards included in the deck! 

Ultimately, we are all in this life together, and anything that helps give one of us clarity, helps all of us breathe easier. We ask you to help make this project a reality not only to fulfill our dream of creating a beautiful and quality contemporary Tarot deck, but to make a difference in your life, and in the lives of others. Thank you!

Nine of Wands print, The Moon print, Six of Swords original oil painting, and The Empress original oil painting available in pledge rewards (See framed paintings in the Updates section)
Nine of Wands print, The Moon print, Six of Swords original oil painting, and The Empress original oil painting available in pledge rewards (See framed paintings in the Updates section)

Our Process

For us, creating a quality Tarot deck meant honoring the tradition of Tarot, while creating something new. This meant LOTS of research. We compared hundreds of elements, distilling them down in terms of: visuals, meanings and reversals, archetypes and symbols, story arcs, design elements, typography, booklet length and features, quality of paper and packaging, and many others. We read books, searched the internet, and bought and studied WAY too many Tarot decks - from the earliest Italian and French collections, to the most popular and iconic, to some of the newer decks, ranging from "niche" to quirky. In the end, we were left with the essence of Tarot, and from there, we began creating.

Each oil painting requires layers and layers of color and time - from a blank wooden board to a finished oil painting
Each oil painting requires layers and layers of color and time - from a blank wooden board to a finished oil painting

Like many projects, there were early moments of inspired momentum, and other moments of needing to find our way, but over the course of the project, our intense focus and coordination produced an effective and seamless process. Communicating online and through trips back and forth from Denver, Colorado, to Todos Santos, Mexico, we shared plans, ideas, and drafts. Though our styles and personalities are very different, our individual contributions blended and informed each other every step of the way. Eventually, through brainstorming, compromising, and synthesizing, a single, quality deck evolved, and The Fountain Tarot was born.

Like any great project, The Fountain Tarot is bigger than the individuals who started it. Thanks to all of the artists, friends, and family members from around the world who modeled and contributed their energy. The process continues when you, the people for whom it was made, are touched and inspired by it. We hope that the care and the thoughtfulness that went into its creation are treasured by you and your loved ones for many years to come.

Real-World Inspiration
Real-World Inspiration

A VERY Brief History of Tarot

For some, Tarot conjures up images of people in robes, a sacrificial goat, and a dark, candle-lit room! But the truth is that for hundreds of years, Tarot was a game, similar to bridge, played in Europe. Tarot decks were commissioned by the wealthiest Italian families (i.e. Visconti-Sforza, below) during the Renaissance, in the early 1400s, with artists incorporating family members into the images of the cards. In the mid-1400s, with the invention of the printing press, the game spread to the masses, and was played in houses and pubs regularly, for hundreds of years, through the 1800s.

It wasn't until the late 18th Century that French mystics popularized the potential use of the deck as a means for divination and fortune-telling, giving the Tarot its mysterious “occult” reputation. Over the past century, hundreds of thousands have enjoyed the cards for their ability to combine art, culture, history, and spirituality. Today, its popularity continues to grow as the world discovers and expands Tarot's ability to inspire, amuse, and enlighten.

About Us

The Fountain Tarot was developed by: Jonathan Saiz (Creator and Painter) www.jonathansaiz.com, Jason Gruhl (Writer), and Andi Todaro (Designer). Each of us is an independent artist who has a deep connection and gratitude for the Tarot. We could not have imagined the wisdom and strength that creating a Tarot deck would bring into our lives. For full bios, please visit our website at www.fountaintarot.com

 

Risks and challenges

1. Insufficient Funding - the biggest risk (and challenge) will be if we do not raise enough funding to successfully print The Fountain Tarot. As a first-time project, we have no additional capital to “front” for printing, distribution, etc. However, if we do not get the funding, we will continue to look for ways to make sure that The Fountain Tarot exists in some form.

2. International Printing - the bulk of our costs are in printing. We wanted to print domestically and researched countless options, but the costs in the USA for a start-up are just too prohibitive. It forced us to look internationally, and international printing requires larger initial print runs. It also makes communication tricky, at times (see #3). However, this allowed us to create high-quality products, with ALL of the features we wanted - we just had to get a LOT of them.

3. Timeline - Post-funding, the first 3,000 decks will go to print on September 1, 2014. Because of proofing, complex communication, international printing, and shipping, the timeline is a little longer. The anticipated in-our-hands date is January 1, 2015, and if all goes to plan, decks will be in YOUR hands by February 2015! (If all doesn't go to plan, decks would arrive with only a few weeks delay.)

4. The Future - We believe that the The Fountain Tarot will have a strong global appeal. After it has been printed, and the demand has been gauged, we will be looking for the best methods of distribution to reach the most people. We will then decide whether partnering with Tarot publishers, or self-publishing is more effective. The success of this Kickstarter will have something to say about that!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    GRATITUDE

    (1) Mention on our website. Thank you for making this beautiful and powerful tool available, and for helping us accomplish our dream. We are incredibly grateful!

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    Pledge $40 or more About $40

    THE FOUNTAIN TAROT DECK
    (1) The Fountain Tarot Deck includes: cards with 79 images of original oil paintings, including the new Fountain card; an in-depth booklet of meanings, history, formats and guide to reading Tarot; and a beautiful, custom-designed box with a magnetic closure, and (1) Mention on our website

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    Pledge $75 or more About $75

    TAROT FOR TWO
    (2) Fountain Tarot Decks, and (1) Mention on our website. Introduce your family and friends to the magic of Tarot!

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    Pledge $160 or more About $160

    FOUNTAIN FIVE PACK (5) Fountain Tarot decks, and (1) Mention on our website.

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    Pledge $250 or more About $250

    THE FOUNTAIN TAROT JOURNAL
    (1) Limited Edition Fountain Tarot Journal, (2) Fountain Tarot Decks (1) Personal message in the journal from Jason Gruhl, Writer of The Fountain Tarot booklet, (1) Romantic “Fountain” Pen and (1) Mention on our website

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    Pledge $320 or more About $320

    FOUNTAIN TEN PACK (10) Fountain Tarot decks, and (1) Mention on our website.

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    Pledge $500 or more About $500

    THE MOON PRINT
    (1) Limited Edition Signed Print of "The Moon," (2) Fountain Tarot Decks, and (1) Mention on our website

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    Pledge $500 or more About $500

    NINE OF WANDS PRINT
    (1) Limited Edition Signed Print of the "Nine of Wands," (2) Fountain Tarot Decks, and (1) Mention on our website

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    Pledge $1,000 or more About $1,000

    THE FOUNTAIN DELUXE
    (1) Limited Edition custom, hand-made leather* case by Andi Todaro, Designer of The Fountain Tarot, (1) Limited Edition Fountain Journal, (2) Fountain Tarot Decks, (1) Romantic “fountain” pen and (1) Mention on our website
    *(Vegan alternative available)

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    Pledge $3,000 or more About $3,000

    THE SEVEN OF CUPS ORIGINAL PAINTING (1) Original 8"x12"Oil on Wood Painting* of "Seven of Cups," by Jonathan Saiz, Creator and Painter of The Fountain Tarot (2) Fountain Tarot decks, and (1) Mention on our website, *(See framed painting in the Updates section)

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    Pledge $5,000 or more About $5,000

    THE EMPRESS ORIGINAL PAINTING
    (1) Original 8"x12"Oil on Wood Painting* of "The Empress," by Jonathan Saiz, Creator and Painter of The Fountain Tarot (2) Fountain Tarot decks, and (1) Mention on our website, *(See framed paintings in the Updates section)

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    Pledge $5,000 or more About $5,000

    SIX OF SWORDS ORIGINAL PAINTING
    (1) Original 8"x12"Oil on Wood Painting* of "Six of Swords," by Jonathan Saiz, Creator and Painter of The Fountain Tarot, (2) Fountain Tarot decks, and (1) Mention on our website, *(See framed paintings in the Updates section)

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    Pledge $7,000 or more About $7,000

    IMMORTALIZED
    (1) Collaborate with Jonathan Saiz, Creator of The Fountain Tarot, and decide in which card you or a loved one, will appear. Your card will become a permanent painting in The Fountain Tarot and be printed in the final deck! (1) The original, signed oil painting in which you appear (2) Fountain Tarot Decks, and (1) HUGE mention on our website

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Funding period

- (30 days)