The Fountain Tarot Project | www.fountaintarot.com
If you search in bookstores or online, you will quickly find hundreds of tarot decks. From fairies, zombies, and Victorian ladies to vampires, kittens, and Vikings, it seems that every kind of deck that could exist, does exist - so why another one? On some level, we wanted to see something that we loved and created out in the world, like anyone else, but it quickly moved beyond this.
The Fountain Tarot contributes newly to this sacred and exciting tradition by respectfully re-envisioning the deck, bringing an extensive level of quality to every detail. The paintings, writings, designs, and packaging plans are already complete. When funded, the deck will be printed, offering a uniquely contemporary experience of Tarot filtered through the worlds of geometry, internet culture, art, and spirituality.
The Fountain Tarot was created, first and foremost, to make a difference in people’s lives as an intuitive and powerful tool for self-discovery. It assists in clarifying questions and revealing opportunities, while uncovering fresh viewpoints and possibilities. The Fountain Tarot beautifully captures the joys and sorrows of life (including the somewhat indefinable experiences that make us all human) and celebrates the ‘oneness’ that connects us.
The Fountain Tarot includes:
- 79 cards with images of original Jonathan Saiz oil paintings - fresh and intuitive interpretations from the classic Rider-Waite Tarot
- An in-depth, thoughtful booklet, written by Jason Gruhl (2014), containing over 100 pages of meanings and reversals, history, and a guide to reading Tarot
- Original card-back design, modern card-front formats, and luxurious and durable packaging, designed by Andi Todaro
The namesake of the deck is a card added to the end of the Major Arcana called The Fountain. Though the traditional Tarot ends with The World card (an elegant portrayal of the completion of cycles, harmony, and evolution from novice to expert), we craved a representation of the even larger context in which life takes place, beyond the "doing" of life, and even beyond the cycles - the unchanging, unnameable force of which everything and nothing are a part. This is The Fountain.
“This deck fuses respect for tradition with vivid new illustrations of Tarot's themes and symbols. Its evocative images, informed by scholarship, are executed by an artist with a deeply personal knowledge of sacred geometry. I can’t wait to work and read with The Fountain Tarot!" - Mark McElroy, TarotTools.com, Author of A Guide to Tarot Card Meanings
Add this dynamic deck to your collection of favorite things that inspire you! We invite you to participate now, by choosing one of the fun and rewarding pledge packages to support this project. From complete decks, journals, and hand-crafted cases, to original paintings from The Fountain Tarot, and even an opportunity to be painted as one of the cards included in the deck!
Ultimately, we are all in this life together, and anything that helps give one of us clarity, helps all of us breathe easier. We ask you to help make this project a reality not only to fulfill our dream of creating a beautiful and quality contemporary Tarot deck, but to make a difference in your life, and in the lives of others. Thank you!
For us, creating a quality Tarot deck meant honoring the tradition of Tarot, while creating something new. This meant LOTS of research. We compared hundreds of elements, distilling them down in terms of: visuals, meanings and reversals, archetypes and symbols, story arcs, design elements, typography, booklet length and features, quality of paper and packaging, and many others. We read books, searched the internet, and bought and studied WAY too many Tarot decks - from the earliest Italian and French collections, to the most popular and iconic, to some of the newer decks, ranging from "niche" to quirky. In the end, we were left with the essence of Tarot, and from there, we began creating.
Like many projects, there were early moments of inspired momentum, and other moments of needing to find our way, but over the course of the project, our intense focus and coordination produced an effective and seamless process. Communicating online and through trips back and forth from Denver, Colorado, to Todos Santos, Mexico, we shared plans, ideas, and drafts. Though our styles and personalities are very different, our individual contributions blended and informed each other every step of the way. Eventually, through brainstorming, compromising, and synthesizing, a single, quality deck evolved, and The Fountain Tarot was born.
Like any great project, The Fountain Tarot is bigger than the individuals who started it. Thanks to all of the artists, friends, and family members from around the world who modeled and contributed their energy. The process continues when you, the people for whom it was made, are touched and inspired by it. We hope that the care and the thoughtfulness that went into its creation are treasured by you and your loved ones for many years to come.
A VERY Brief History of Tarot
For some, Tarot conjures up images of people in robes, a sacrificial goat, and a dark, candle-lit room! But the truth is that for hundreds of years, Tarot was a game, similar to bridge, played in Europe. Tarot decks were commissioned by the wealthiest Italian families (i.e. Visconti-Sforza, below) during the Renaissance, in the early 1400s, with artists incorporating family members into the images of the cards. In the mid-1400s, with the invention of the printing press, the game spread to the masses, and was played in houses and pubs regularly, for hundreds of years, through the 1800s.
It wasn't until the late 18th Century that French mystics popularized the potential use of the deck as a means for divination and fortune-telling, giving the Tarot its mysterious “occult” reputation. Over the past century, hundreds of thousands have enjoyed the cards for their ability to combine art, culture, history, and spirituality. Today, its popularity continues to grow as the world discovers and expands Tarot's ability to inspire, amuse, and enlighten.
The Fountain Tarot was developed by: Jonathan Saiz (Creator and Painter) www.jonathansaiz.com, Jason Gruhl (Writer), and Andi Todaro (Designer). Each of us is an independent artist who has a deep connection and gratitude for the Tarot. We could not have imagined the wisdom and strength that creating a Tarot deck would bring into our lives. For full bios, please visit our website at www.fountaintarot.com.
Risks and challenges
1. Insufficient Funding - the biggest risk (and challenge) will be if we do not raise enough funding to successfully print The Fountain Tarot. As a first-time project, we have no additional capital to “front” for printing, distribution, etc. However, if we do not get the funding, we will continue to look for ways to make sure that The Fountain Tarot exists in some form.
2. International Printing - the bulk of our costs are in printing. We wanted to print domestically and researched countless options, but the costs in the USA for a start-up are just too prohibitive. It forced us to look internationally, and international printing requires larger initial print runs. It also makes communication tricky, at times (see #3). However, this allowed us to create high-quality products, with ALL of the features we wanted - we just had to get a LOT of them.
3. Timeline - Post-funding, the first 3,000 decks will go to print on September 1, 2014. Because of proofing, complex communication, international printing, and shipping, the timeline is a little longer. The anticipated in-our-hands date is January 1, 2015, and if all goes to plan, decks will be in YOUR hands by February 2015! (If all doesn't go to plan, decks would arrive with only a few weeks delay.)
4. The Future - We believe that the The Fountain Tarot will have a strong global appeal. After it has been printed, and the demand has been gauged, we will be looking for the best methods of distribution to reach the most people. We will then decide whether partnering with Tarot publishers, or self-publishing is more effective. The success of this Kickstarter will have something to say about that!Learn about accountability on Kickstarter
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