Half Century Jeans are as comfortable as your favourite pair of jeans, but built from a special hybrid of materials including Japanese selvedge denim, sourced from Okayama, and ultra durable Spectra fibres, which are 15x stronger than cable steel.
Crafted by our technologically groundbreaking production team in Portugal, these are the most indestructible jeans you’ll have ever worn.
We are so confident of this that, for the next 50 years, they will be backed with a guarantee of free repair or replacement should anything happen to them.
The fashion industry is the world’s second most polluting. 25% of the world’s chemicals are used for textile production and 10% of the world’s carbon emissions result from the apparel industry. As a result more toxic chemicals are released into our air, water and soil, and greenhouse gases are created that deplete our water and fossil fuel energy resources.
As consumers, we need to buy less and buy better, and to stop subscribing to the “fast fashion” mentality that has become so prevalent.
Half Century Jeans are deeply personal. Unlike mass produced jeans that come with faux fading or holes, they are built to last your whole life and to look better with every day of further use. Half Century Jeans are uniquely yours and were designed to demonstrate that no fabric looks better with age than denim.
Selvedge denim is made using traditional shuttle looms. These weave the cloth in a continuous cross-thread that is passed back and forth on the shuttle along the length of the bolt. As this thread loops back around, it creates a “selvedge edge”, finishing these strips of fabric with tightly woven bands that stop them from fraying or unravelling.
Using selvedge denim is crucial to the design of the Half Century Jeans because it is more durable, better value in terms of cost per wear, made ethically and looks smarter.
Spectra is often used to produce ropes for extreme sport climbing and vests that are ballistic resistant. It has one of the highest strength to weight ratios of any manmade fibre, is resistant to chemicals, resists corrosion and it is 15 times stronger than steel. That said, it is still very light and does not compromise mobility, meaning your Half Century jeans are built to withstand the toughest wear and tear but also extremely comfortable.
All cotton used in the production of Half Century Jeans is 100% organic. Growing cotton conventionally involves the use of chemicals which cause pollution to both soil and water. This has grave consequences not only for the environment but for the people exposed to these pesticides which cause birth defects, reproductive disorders and weaker immune systems.
Organic cotton is free from pesticides, genetic modification and artificial fertilisers. This is better for the health of our planet and the people living on it: whether you’re using cotton to make clothing or a consumer wearing it.
Every pair of Half Century Jeans is backed with a 50 Year Guarantee. The idea behind this pledge is to help lead a trend towards treating fashion more sustainably. A truly well made pair of jeans is probably the most durable garment in the world.
Half Century Jeans are specifically designed to look better with every wear but, should there be anything that needs repairing or replacing over the course of the next 50 years, our team will do this immediately and free of charge.
Any Half Century Jeans returned for replacement will be either repaired to sell second-hand or recycled to create something new using the materials.
Risks and challenges
We anticipate prompt and easy delivery of Half Century Jeans. Our production and logistics teams are ready to fulfill pledges as soon as the campaign ends.Learn about accountability on Kickstarter
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