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Watching tv online & see an outfit you want to buy? Touch it & it's yours. With TVRunway, you don't even have to stop watching to buy.
Watching tv online & see an outfit you want to buy? Touch it & it's yours. With TVRunway, you don't even have to stop watching to buy.
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102 backers pledged $12,001 to help bring this project to life.

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$12,001

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You’re watching a show on your tablet, computer or phone and think, that outfit is exactly what I need for next week’s party. So you touch it. Up pops a panel listing stores where it’s for sale in your size right now, with prices. Touch the star to favorite/save or touch the “now” button to one-click buy.

TVRunway makes shopping easier for the growing number of people who watch tv online. Not only will it help you dress like Scandal's Olivia Pope or Modern Family's Mitchell, it saves you time. 

Working as an API through online and cell phone viewing apps like ABC.com, Hulu, etc, TVRunway checks the item you want against online stores like Amazon and tells them what you want to buy. It doesn't get in the way while you watch. Instead, to shop while you watch, just turn on TVRunway just like closed captioning. Once on, touch-activate the shopping experience by pressing the article of clothing you want. The video pauses (so you don't miss anything) until your transaction is complete, then you can start watching again, picking up right where you left off.

We already have a prototype so funds donated at this stage will be used for building connectors to Hulu-type sites and other features needed to get this software to where people like you and me can use it every day.

Feel free to follow us on Twitter @tvrunwayit to learn more, and thank you!

Risks and challenges

While we've already talked with around a dozen networks, your favorite network may not opt into the program the first year. And even if they do, your favorite show may not be one of the first shows we get to do.

Shows set in the past like "Astronaut Wives Club" or older programs like "Seinfeld" may not work simply because modern day stores no longer sell clothes like what the characters are wearing.

There's also the possibility that if you're watching a show weeks after it originally aired that the item you want may have already sold out. Of course, it also could have gone on sale! (You WOULD get the sale price.)

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Get listed on a special thank you page on the TVRunway website. Plus regular updates to your email on how the project is going and which networks/shows are being added.

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    34 backers
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  2. Select this reward

    Pledge $15 or more About $15

    --NEW: Opportunity to vote for which shows & stores you want added
    --Thank you listing
    --Regular project updates

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    25 backers
    $
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  3. Select this reward

    Pledge $35 or more About $35

    NEW: Preview TVRunway before anyone else & vote for the software version you like best BEFORE launch! (Note: This new award will also apply at all higher pledge levels.)
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added

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    4 backers
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  4. Select this reward

    Pledge $50 or more About $50

    NEW: Invite to a half-hour online Q&A with the TVRunway team where you can give personal feedback on shows, stores & features you'd like to see added
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added

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    9 backers
    $
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  5. Select this reward

    Pledge $100 or more About $100

    --NEW: Free ticket to the TVRunway launch party! (to be held in NYC or DC-travel not included)
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added
    --Invite to half-hour online Q&A with the TVRunway team where you can give personal feedback on shows, stores & features you want added

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    Estimated delivery
    12 backers
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  6. Select this reward

    Pledge $250 or more About $250

    NEW: VIP access at the TVRunway launch party! (to be held in NYC or DC-travel not included)
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added
    --Preview TVRunway before anyone else & vote for the software version you like best BEFORE launch! (Note: Applies to ALL levels $35 & up.)
    --Invite to half-hour online Q&A with the TVRunway team where you can give personal feedback on shows, stores & features you want added

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    Estimated delivery
    1 backer
    $
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  7. Select this reward

    Pledge $500 or more About $500

    NEW: Private launch pre-party with TVRunway team
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added
    --Invite to half-hour online Q&A with the TVRunway team where you can give personal feedback on shows, stores & features you want added
    --VIP access at the TVRunway launch party to be held in NYC or DC (travel not included)

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    Estimated delivery
    Limited 1 backer
    $
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    NEW: Private pre AND post party with TVRunway team
    --Thank you listing
    --Regular project updates
    --Opportunity to vote for which shows & stores you want added
    --Preview TVRunway before anyone else & vote for the software version you like best BEFORE launch! (Note: Applies to ALL levels $35 & up.)
    --Invite to half-hour online Q&A with the TVRunway team where you can give personal feedback on the shows, stores & features you want added
    --VIP access at the TVRunway launch party to be held in NYC or DC (travel not included)

    Less
    Estimated delivery
    Limited 2 backers
    $
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Funding period

- (35 days)