You’re watching a show on your tablet, computer or phone and think, that outfit is exactly what I need for next week’s party. So you touch it. Up pops a panel listing stores where it’s for sale in your size right now, with prices. Touch the star to favorite/save or touch the “now” button to one-click buy.
TVRunway makes shopping easier for the growing number of people who watch tv online. Not only will it help you dress like Scandal's Olivia Pope or Modern Family's Mitchell, it saves you time.
Working as an API through online and cell phone viewing apps like ABC.com, Hulu, etc, TVRunway checks the item you want against online stores like Amazon and tells them what you want to buy. It doesn't get in the way while you watch. Instead, to shop while you watch, just turn on TVRunway just like closed captioning. Once on, touch-activate the shopping experience by pressing the article of clothing you want. The video pauses (so you don't miss anything) until your transaction is complete, then you can start watching again, picking up right where you left off.
We already have a prototype so funds donated at this stage will be used for building connectors to Hulu-type sites and other features needed to get this software to where people like you and me can use it every day.
Feel free to follow us on Twitter @tvrunwayit to learn more, and thank you!
Risks and challenges
While we've already talked with around a dozen networks, your favorite network may not opt into the program the first year. And even if they do, your favorite show may not be one of the first shows we get to do.
Shows set in the past like "Astronaut Wives Club" or older programs like "Seinfeld" may not work simply because modern day stores no longer sell clothes like what the characters are wearing.
There's also the possibility that if you're watching a show weeks after it originally aired that the item you want may have already sold out. Of course, it also could have gone on sale! (You WOULD get the sale price.)Learn about accountability on Kickstarter
- (35 days)