Project image
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$6,215
pledged of $ 85,000pledged of $ 85,000 goal
21
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 4 2016 5:04 PM UTC +00:00
$6,215
pledged of $ 85,000pledged of $ 85,000 goal
21
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 4 2016 5:04 PM UTC +00:00

About

**Our debut Kickstarter project did not build the momentum we were hoping for. Special thanks to those who did back the project. You'll be receiving a survey with details of how to purchase a Portland Sneaker Duffel. The DARK NAVY version of the Portland Sneaker Duffel is now shipping from our website! Click HERE to order. Stay tuned for the black version of the duffel hopefully arriving in 2017.

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If you've never heard of Lexdray...welcome to our brand. We are a lifestyle and travel accessories brand recognized for our use of smart design concepts, superior craftsmanship and high quality materials. Our products are inspired by concepts of utility and exploration. They are understated on the outside, yet technically sophisticated on the inside, with numerous concealed pockets and thoughtful details. All of our bags and cases are produced in limited runs and each is numbered on the interior - so you get something exclusive every time.

We launched our first line of innovative bags in May of 2011. Since that time, we've released a minimum of two collections per year - and we've been working hard at our craft. Over the past five years we've concentrated on building our brand by selling our functional product line to influential boutiques around the globe. However, growing a retail brand is hard work and the retail atmosphere is constantly shifting. That said, we wanted to try something different and debut our newest product exclusively within the Kickstarter community.

We've sold our products to happy customers in virtually every country in the world and therefore consider ourselves a global travel brand. If you take a look our current product offering, you'll notice that every Lexdray product is named after a city which we're inspired by, so allow us to introduce you to our newest addition, the PORTLAND SNEAKER DUFFEL.

 

 

 

 

PORTLAND SNEAKER DUFFEL

This unique duffel was designed around sneakers - an item our team here at Lexdray is all-too familiar with. While you don't have to be a serious sneaker-head to find substantial value in utilizing this duffel for your travels, creating a bag for travelers on-the-go to carry priceless sneakers of any size was at the forefront of our minds during the lengthy design process. 

Prior to our design phase we created a survey that was sent to the most influential people we know in the sneaker and fashion community. We asked questions related to travel, packing, carry preferences, shoe sizes and much more. Seasoned input from this esteemed list of shop owners, musicians, DJ's, collectors, streetwear aficionados and athletes, proved to be crucial and helped guide many of our design decisions.

Niche bag and case designs have become somewhat of a specialty of ours at Lexdray. We're asked to design or collaborate on carry-related projects pretty frequently because of this. A few examples are the distinctive versatile drum stick case we created with drumming sensation Tony Royster, Jr., the special DJ backpack we created for Red Bull's Thre3style DJ competition, and the noteworthy travel watch roll we designed to comfortably hold three Rolex timepieces for Bamford Watch Department. With all of this practice and positive feedback on previous projects, we decided to develop the ultimate travel bag for shoes, the Portland Sneaker Duffel.

Lexdray was founded on four core principles: Function, Style, Quality and Innovation. These four principles are recognized on a four color flag label which can be found on all Lexdray bags. The Portland Sneaker Duffel is an ideal example of a Lexdray product designed with these principles at the vanguard.

COLOR OPTIONS

There are two color options available: DARK NAVY and ALL-BLACK. Both versions share the same lining and black neoprene fabric, as well as the same black custom hardware and zippers. The ONLY difference is the main body nylon fabric.

The DARK NAVY version of the duffel is extremely limited (300 total units have been produced and each is numbered on the interior). The DARK NAVY debut variant of the duffel will begin shipping exclusively to Kickstarter backers immediately following the completion of this campaign, November 2016

The ALL-BLACK version of the duffel will also be a numbered production run, based on the amount of units we distribute through this Kickstarter project. This variant of the duffel will begin shipping May 2017

 

*View the Rewards section for more details on how to order each version.

 

 

 What separates Lexdray from the competition?

We merge old-school quality with new-world refinement and functionality to create classic pieces you’ll depend on forever. Our clean, minimalist approach makes our bags well suited for professionals, creatives and students alike. We let the design speak for itself.

Our travel bags let you load up in style while protecting your gear. We make sure our bags offer plenty of space and smart functionality, with features like dedicated compartments for clothes, shoes, laptops and other necessities for travel.

Quality all-weather custom fabrics and hardware ensure our travel bags deliver exceptional performance and are built to withstand any journey.

Designed to push the boundaries between utility and style, Lexdray bags and accessories bring a sense of understated functionality to everyday life. Produced in limited runs, our products are a unique mix of street, design and technical elements that complement a diverse range of lifestyles. 

At Lexdray, we believe every bag we make is special. Each piece is produced in limited-edition runs and numbered on the interior for quality control and exclusivity. We will reproduce our designs, but we never manufacture our products the exact same way. We change the body fabric, lining color, zipper color, or other details, giving our customers a feeling of owning something exclusive with every Lexdray purchase.

What makes the Portland Sneaker Duffel so special?

Designated sneaker section

The Portland Sneaker Duffel has a fleece lined roll-top center channel designed to hold 2-3 pairs of sneakers. Because of its unique roll-top design, it can essentially fit any shoe size. Shoe sizes 14 and smaller allow you to roll the center compartment all the way down. If you wear a size 14.5+, you can simply unroll the roll-top closure until your shoes fit, and then cinch it down.

 

Separated compartments

There are two primary zipper compartments on each side of the roll-top center channel. These compartments are large enough to each store two additional pairs of shoes, but they were designed to hold a weekend's worth of gear. Each compartment has two storage slots for organization, plus a mesh zipper pocket which can hold a laptop of any size or other essentials.

 

 

Unique carry strap system

The handle and shoulder strap systems on this duffel are extremely versatile and we use our standard military grade rubberized hardware. The handle features a wrap-around closure with two durable snaps. Between the handle system and the easily removable shoulder strap, this duffel can be carried a combination of ways: to your side, over one shoulder using the handles, over one shoulder using the adjustable shoulder strap, cross body, and along your back. By tightening the shoulder strap as far as possible when being worn cross-body, you are able to wear the bag along your back, which distributes the weight more evenly. There's also a quick release system in place so you can easily loosen the strap.

 

 

  

 

Custom Lining

Most of the bag is lined with our custom heather gray nylon lining, which has a soft silky feel. We've also added a custom sneaker box print to the inside of the roll-top center compartment, giving this section even more of a sneaker appeal.

 

Zipper compartments all the way around

There are four zipper pockets which surround the exterior of this duffel. There are surprises waiting inside each pocket from removable keychains to fleece lining for coveted valuables.

 

One-of-a-kind

The Portland Sneaker Duffel truly is a special bag. It's design is totally unique and each aspect of the bag has been created with specific needs in mind. The exterior is durable and understated. The interior of innovative and plush. Whether used for a daily commute, overnight escape or weekend getaway, you'll feel 'calm, cool and collected' with this bag at your side.

 

 

 

FEATURES

  • Ultra-durable weather-resistant fabrics  
  • Rubberized military grade hardware 
  • 7 exterior zipper pockets / 2 interior zipper pockets 
  • Unique roll-top center channel designed for sneakers of any size 
  • Removable/adjustable custom designed shoulder strap 
  • 1 detachable key ring 
  • 2 interior mesh zipper compartments for any size laptop 
  • Custom zipper pulls and two interior custom printed nylon linings

SPECS

  • Dimensions // 23.5”W x 12"H x 11"D (59cm x 30cm x 28cm) - 45L  (This bag can also have its internal space increased when the roll-top closure is unrolled completely and zipped along the top.)                                                              
  • Weight // 5 lbs (2.25kg) 

 

PRIMARY MATERIALS

- Rip-stop nylon pack cloth (exterior) // We've studied countless fabric options over the years in an effort to utilize extremely durable fabrics while still maintaining the look of our overall brand aesthetic. Of all the fabric books we've gone through and all the fabric houses we've visited, this is our favorite to date. It's water-resistant, alluring to look at, and tough as nails. While you rarely see the backside of a fabric inside our bags (as every pocket is lined), the back of this fabric has a PU2 coating which helps ensure even greater strength and water-resistance. On the topside of the fabric, the rip-stop nylon has been fused to a heavy-duty mesh giving this fabric its unique waffled look. 

- 1000D TPE water-proof fabric (bottom) // We've used this fabric on the bottom of our bags ever since we launched our original collection. It's hardwearing, water-repellent and stands the test of time. Five small rubber feet on this bottom of this duffel also help ensure this fabric stays looking like new.

- Neoprene (accents) // We love neoprene because it adds stretch, padding and protection. Our neoprene has a unique shiny look to it as we add a special Lycra fabric to the outside, which allows for even greater stretch and durability.

- 210D Nylon custom printed lining (interior) // Our interior linings are totally custom and have a distinctive soft hand feel. You'll welcome the chance to place your favorite objects inside.

- Duraflex hardware (exterior) // We've used Duraflex military grade hardware on our products since we launched our first product. We add a custom rubberized coating to the hardware whenever possible, which gives the hardware less of a plastic look and more upscale appeal. This rubberized coating also makes the hardware quieter when snapping a buckle into place.

- Zippers and zipper pulls (interior and exterior) // We use a local supplier to produce our zippers. This supplier upholds the same standards and passes the same rigorous testing requirements as some of the more known zipper manufacturers, but they are able to customize more efficiently for our needs. Similar to all of our bags, you'll find both locking and non-lock pullers on this duffel, as well as two different types of zipper pulls including a small custom Lexdray pull with our upside-down ampersand logo as well as a split-PU leather puller on larger zippers.

 

CUSTOMIZE YOUR SNEAKER DUFFEL

An important part of the Lexdray brand is developing ways to help our customers feel special, and allowing them to creatively express themselves. 

One the front of the sneaker duffel you can see a black oval shaped patch featuring our trademark upside-down ampersand logo, which has been sewn inside. The material of this patch is a high-quality female velcro. We've previously released two series of city inspired patches (with male velcro backing) that can easily be attached to this section, and we'll be adding new city patches in the months to come. We're also offering one Reward Level where a limited number of backers will receive a special sneaker box patch with their duffel.

 

 

MORE ABOUT OUR CUSTOM SNEAKER BOX LINING

Stephen Cheetham is an English illustrator our brand has been following for many years. We have three of his sneaker box prints framed in our offices featuring Nike, Adidas and Converse, each of which receive consistent praise from visitors. 

When trying to come up with a way to separate the Portland Sneaker Duffel from other bags in the market, we reached out to Stephen to ask if he'd be interested in working together, and the rest is history.

All of Stephen's work is undeniably creative. We are so pleased with the sneaker box print he created for us in our signature color palette, that we've even dedicated a Reward Level, which includes a limited edition signed print featuring his design.

 

 

 

 What is the media saying about Lexdray?

 

TIMELINE

 

REWARD LEVELS / HOW TO BACK THS PROJECT

  • Choose a Reward Level to the right.

Everybody can choose one (only one) Reward Level to back this project. You'll then receive all items in that Reward Level in one shipment at the delivery date stated.

If selecting the Reward level (BUNDLE) that includes a Lexdray tablet or laptop case, details on each case can be viewed HERE.

If selecting the Reward level (BUNDLE) that includes a Lexdray Dubai Travel Case, details on that case can be viewed HERE.

  • If you see something else you want from lexdray.com

Once this funding period ends, we’ll be sending you a survey to collect all shipping details. As a way to say a special thank you to our backers, this survey will include a 25% OFF discount code to be used at lexdray.com. This code will only work once, and can be used anytime from the time you receive the code until May 31, 2017. Product purchased from the website will ship immediately.

    

 

  

CHARITY 

Per Kickstarter guidelines, we are not permitted to use this project to specifically raise funds for charity or cause funding, however, we'll be allocating funds from this campaign and we are committed to continuing our support of various charities.

Giving back and creating a sense of community are two things we feel strongly about at Lexdray. As athletes and fans of many music genres, we believe in supporting sports and music education programs for children. We've helped raise money and donated both proceeds and Lexdray product to such organizations as The Lebron James Family Foundation, Little Kids Rock, Crossroads Centre and more.

Kids from the Lebron James Family Foundation saying Thank You to Lexdray.
Kids from the Lebron James Family Foundation saying Thank You to Lexdray.

 

COMMUNITY FEEDBACK

While we heavily rely on our own rigorous internal testing and feedback to perfect the products we manufacture, we welcome customer feedback regarding our products.  We make note of every suggestion to help with changes and upgrades for future production runs.

With this campaign we have a few Reward Levels, one of which backers will receive their Portland Sneaker Duffel immediately following the completion of the project. That means that Kickstarter customers will have around 60 days to offer feedback that we can take into consideration to upgrade our Spring production run which will deliver to Kickstarter customers in May 2017.

DESIGN PROCESS / WHO IS THIS BAG FOR

The Portland Sneaker Duffel is for anyone on-the-go. Like all of our bag designs, this bag helps alleviate the stress of travel simply by helping you feel more organized. While the Portland Sneaker Duffel was designed with "sneakers" in mind, it's ideal for any shoes, including boots, sandals, dress shoes and more.

The roll-top center section of this duffel is fleece lined. That said, it's perfect for storing valuables, camera equipment, etc - not just shoes. You can also use this center section for clothing, and put your shoes in one or both of the outer compartments. Our explanation for the purpose of this duffel was really to show you what we had in mind with our design, but it can truly be used a multitude of ways.

Original sketch showing ideas for the Portland Sneaker Duffel.
Original sketch showing ideas for the Portland Sneaker Duffel.

ABOUT THE DESIGNER

Thank you for taking the time to read through all of the details of this campaign. My name is Alex Drayer and I am Lexdray's Founder and Creative Director. I'm also Lexdray's product designer, fulfillment specialist, import guru, website master, bookkeeper, brand strategist, photographer, and head of customer service. To say I wear a lot of hats is a profound understatement. While Lexdray may seem like a large brand, we're in fact quite small.

I had the idea of launching my own bag brand in 2009. Around that time, I was traveling quite a bit and I’d come to appreciate the finer points of a really good bag. I’d long been inspired by Japanese craftsmanship and superior fabrications. This passion encouraged me to merge old-school quality with new-world refinement and functionality. I'd constantly studied the ins and outs of various bag brands, and kept close tabs on all the things I wished a handsome, modern bag could offer, but never did. As a designer I’ve tried to make my bags identifiable in a very precise yet simple way—from sourcing the finest, most durable and wearable materials to hyper-refining each bag’s performance down to a T. 

Even if you don't decide to back this campaign, I hope you'll consider some of our other product offerings as I'm confident you won't be disappointed.

Thank you for your support!

Safe travels.

-Alex

 

Risks and challenges

This is our first Kickstarter campaign. We've been delivering products to direct customers and retail partners for over five years without significant delay, but there is always some risk involved.

Manufacturing delays
When you're manufacturing products using overseas factories, potential issues are pretty much inevitable. There can be issues with fabrics, hardware, overall quality issues at final inspection, etc. While these issues among others are possible, our partners overseas have always delivered the highest quality finished goods in a timely manner and exceeded our expectations. If there is a remote chance of a delay, you can be sure we will communicate this to our backers right away.

Customs delays
Thankfully the ports here in California where we are based have been running pretty smoothly over the past year. International deliveries always have a chance of delay as they are subject to possible customs inspections that are out of our control.

Fulfillment delays
We utilize two reliable and professional warehouses to ship our products around the world. However, there's always a chance that items can be misplaced, or that domestic and international courier services such as Fedex and DHL can make mistakes and lose a package. Nevertheless, we've successfully fulfilled thousands of products over the past five years so you can count on us to figure out solutions to any issues that may arise.

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Support

  1. Select this reward

    Pledge US$ 270 or more About US$ 270

    IMMEDIATE: Portland Sneaker Duffel

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the DARK NAVY colorway. Save $80 off the expected MSRP of $350.

    • Special Kickstarter offer
    • First customers to receive the Portland Sneaker Duffel which will ship immediately following the completion of this project.
    • International backers will be responsible for any additional customs and duties

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    Pledge US$ 285 or more About US$ 285

    EARLY BIRD: Portland Sneaker Duffel

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the ALL-BLACK colorway. Save $65 off the expected MSRP of $350.

    • Special Kickstarter offer
    • Product will ship with a special sneaker box patch
    • International backers will be responsible for any additional customs and duties

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  3. Select this reward

    Pledge US$ 295 or more About US$ 295

    Portland Sneaker Duffel

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the ALL-BLACK colorway. Save $55 off the expected MSRP of $350.

    • Special Kickstarter offer
    • International backers will be responsible for any additional customs and duties

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  4. Select this reward

    Pledge US$ 325 or more About US$ 325

    BUNDLE: Portland Sneaker Duffel + Print

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the ALL-BLACK colorway.

    You'll also receive ONE (1) limited edition Lexdray x Stephen Cheetham signed Sneaker Box Print Poster (34" H x 26" W). The design on this poster matches the custom sneaker box printed lining on the interior roll-top sneaker section of the duffel.

    • Special Kickstarter offer
    • International backers will be responsible for any additional customs and duties

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  5. Select this reward

    Pledge US$ 340 or more About US$ 340

    BUNDLE: Portland Sneaker Duffel + Case

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the ALL-BLACK colorway. Save $70 off the expected sneaker duffel MSRP of $350.

    You'll also receive ONE (1) Lexdray tablet or laptop case of your choice. There are five sizes to choose from. You'll save between $25-$45 off MSRP depending on which case you select.

    Tablet & Laptop Case Options can be viewed here: https://www.lexdray.com/collections/kickstarter-laptop-or-tablet-case-bundle

    • Special Kickstarter offer
    • International backers will be responsible for any additional customs and duties

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  6. Select this reward

    Pledge US$ 355 or more About US$ 355

    BUNDLE: Portland Sneaker Duffel + Case

    Kickstarter Special Offer Price

    Receive ONE (1) Portland Sneaker Duffel. This item will ship in the ALL-BLACK colorway.

    You'll also receive ONE (1) Lexdray Dubai Travel Case. Our versatile Dubai Travel Case has received high praise as a unisex toiletry case. In addition, it matches the All-Black Portland Sneaker Duffel and fits perfectly inside.

    Details and images of the Dubai Travel Case can be viewed here: https://www.lexdray.com/products/dubai-br-travel-case

    Save a total of $100 off MSRP when purchasing this bundle.

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    Pledge US$ 5,500 or more About US$ 5,500

    Sneaker Shopping with DJ Skee

    DJ Skee has been a Lexdray brand ambassador for some time now. Not only is he a musician, music producer, radio personality, television host, entrepreneur and more, but he's also a frequent traveler and avid sneaker collector. His input on the design of our Portland Sneaker Duffel was significant.

    We wanted to offer one lucky backer the opportunity to join Skee for lunch and sneaker shopping in Los Angeles.

    Of course, you'll also receive ONE (1) ALL-BLACK Portland Sneaker Duffel, plus all of the extras from the Reward Levels above including the sneaker box patch, sneaker box print, Lexdray laptop or tablet case, Dubai Travel Case, and even a few additional Lexdray goodies. Each of these items will be hand delivered by DJ Skee during your lunch in LA at an agreed upon date.

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Funding period

- (30 days)