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Save the planet one tomato at a time!
Save the planet one tomato at a time!
69 backers pledged NOK 24,454 to help bring this project to life.

About

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NOK 24,454

69

 

Meet Steve. He often worries about human rights, the planet and climate change. Although he tries to shop sustainably, he doesn’t always know which are the best products to choose. Sometimes he despairs that his actions do not matter and that ALONE he does not have the power to change things.  

Meet Melinda. She grows really tasty tomatoes, is super kind to the environment, treats her workers well and sells her produce at a fair price.

You would expect Melinda’s tomatoes to be chosen by people like Steve every single time right? Well, 80% of the time they are not, and this has huge implications for the people and the planet... you are about to change this!

ACT is a simple to use mobile shopping app that introduces people like Steve to producers like Melinda. This will put money in the hands of the sustainable producers, helping them to succeed. The more they succeed, the more other producers will follow. Even the biggest companies will eventually have to make a choice: change or lose out. So, just by supporting Melinda, and other food producers like her, you will be able to tackle some of the greatest challenges we are facing as a society today.

Take climate change, for example. 61% of people in the world think that climate change is the greatest threat to our survival, and yet the current political and economic systems are simply not moving fast enough. We need action urgently, and the best way to do this is by shifting large quantities of money towards the “climate good guys”. The food we buy contributes to almost one third of the world’s total carbon footprint, so the really good news is that we could put a huge dent in global CO2 emissions without even changing the contents of our shopping bags!


 Why do we need ACT?

We live in a time where the greatest challenges are right in front of our faces. In addition to climate change and inequality we have crossed 3 other planetary boundaries. Most of us want to do something about this but we don't have the means to coordinate. This leads to unintentional global inaction.   

If this inaction continues, the people and planet systems will reach tipping points - basically points of no return - where our actions, no matter how drastic, will be unable to limit the damage to the livelihood of billions of people.

With ACT, together we will be able to overcome this inaction. This will be the first time that a service connects consumers across the globe, helping them to know how their day-to-day grocery shopping is affecting the planet, and its people, in real-time. Together we will be a powerful force, with the collective purchasing power necessary to create a more sustainable future for ourselves and our children.

ACT Explained
ACT Explained

Furthermore ACT will improve your shopping experience, by solving the following problems:

  • finding products easily within the store
  • payment at a touch of a button and avoiding standing in line
  • optimize your shopping based on location, price, branding, sustainability, dietary preferences, allergies

 

 

 

 ACT uses advanced algorithms, user interface testing and state-of-the-art technology including AI & blockchain to give all of us the best possible shopping tool... It is important for it to be so good, that you simply don't want to go grocery shopping without ACT.

 

ACT exists as a Cooperative/Limited Company hybrid in Norway to make sure ACT is never distracted from its important work. This draws on the democratic strengths of being an employee-controlled organization, but also benefits from the corporate advantages of a limited liability company.

 

 

We are passionate about transparency and environmental sustainability. The majority of us are working on this project alongside our full time jobs, often working late into the evenings and into weekends because we believe in this project’s huge potential for creating a better world.

The team is international, with more than 10 nationalities represented and expertise in a wide range of disciplines. We know each other well through working together on this project.

The structure is flat which allows us to disagree openly about the direction of our project and we do not have any problems telling our Danish CEO when he is too crazy.

 

 

Advisory members

 

 

 

 

We have been working with the ACT project for more than 2 years now and a lot of things have been accomplished including partnerships, testing and surveying of end users and retailers.

The main milestones include:

- Patent pending on our scalable rating system

- Rating of 30,000 grocery products

- Design of 2 apps that are now in development

- Creation of possibly the biggest grocery category structure in the world

- Signed letters of agreement with potential pilots.

With your help, our team will be able to finish development of the platform and get through our first pilot, granting you access to the best shopping tool, so that we can start buying back our future!

Our focus is on finishing the development of the shopping list app (shown in the videos) and to make sure it is an effective shopping tool that gives you a free and informed choice whether you are shopping based on price, location, sustainability, transparency or a mix of these.

We are also building a smart checkout app that can be used by stores for handling your checkouts.

With your help we will get faster to market and increase the quality of the product so that our first pilot becomes as solid as possible. Once we get to the pilot we will be fundraising again to fuel our growth phase so we can get out to as many people as possible.

We want to bring ACTion to you and the planet as fast as we can. To give you an idea about how much we can achieve in the near future, consider this :

The pilot consists of a shopping list app (ref. videos) that shoppers can use to find products, add to a list, optimize list (according to your preferences), scan and checkout in 10 seconds.

An in-store point of sale system will make it easy for a clerk to handle changes to orders and let the shopper check out in 10 seconds.

After the pilot the shopping list app will be gradually released throughout the world. This is when you will get your hands on the app through the pledges with early access.

Our funding goal is 20,000 NOK (approximately 2,500 USD). Together with investors that can take us through our pilot and onto launch.

Unfortunately, in our society today, one of the main drivers for change is money! How much is shifted, how fast and in what direction. ACT puts you and all the other ACT users in the driver’s seat for shifting money towards a sustainable future.

The aim of this app is to create a GLOBAL collaboration platform around sustainable shopping to help solve some of the biggest problems facing the people and the planet today.

Because this is a big task, the more money we have available the faster we will be able to reach that goal, and the less money we will need to take from investors, which in turn will give us more momentum.

Our society is coming to a historic turning point in time. A global change is required.

Help make ACT possible, so we together can buy back our future.

Thank you for your help!

 

                                                                              

 

         

Other ways you can help

If you can’t contribute financially you can still help!

- You can always spread the word and make some noise about our campaign.

- Use the Kickstarter Share button above to promote our campaign on Facebook, Twitter, etc.

We deeply appreciate your support.

 

  

 

 

 

 

How much time do you spend per week to fight for the greatest challenges of our time? Challenges that are affecting all of us and that exists right before our eyes?10 hours of the most powerful time of the day your brain is plugged into the matrix right?

Are you spending your time right?

With your skills you could affect millions of people by joining the project that has the potential to shift the most money towards producers that impact the environment the least and who also treat their workers well.

ACT - apply today - we would love to hear from you.

 

 

 Shout Out - 5 USD

 Be a part of ACT Hall of Fame in the App with a special mention thanking you. For the person who supports our goals and wants to stay informed until the app is released to the public (after early access). High five!

- Special mention in the app

  

Early Access - 10 USD

We want you to enjoy the full power of ACT with this special offer. Get exclusive early access to our app when it is ready.

- Special mention

- Early Access

 

Sustainable Shopper - 15 USD

 Get the ACT Sustainable Shopping Guide + all of the above.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

 

The Shopping Geek - 25 USD

 Be an even more informed individual with the book: "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

 

The Insider - 35 USD

Become an ACT INSIDER and help SHAPE OUR APP directly with our team on an EXCLUSIVE Slack channel + all above.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

 

The Super Shopper - 50 USD

Receive one of our tote bags with the design you prefer (check designs on this kickstarter page). For the person who support our goals and wants a memory of this epic project.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 1 ACT Tote Bag (4 alternative designs, see under).

  

Street Smart - 60 USD

Receive one of our t-shirts with the design you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 1 ACT T-shirt (5 alternative designs, see under)

 

Double Bagged - 75 USD

Receive 2 ACT Tote Bags with the design you prefer (4 alternative designs, see under). For the person who support our goals and wants a memory of this epic project.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 2 ACT Tote Bags (4 alternative designs, see under)

 

All In - 80 USD

For the person who support our goals and wants to go all in. Receive 1 ACT Tote Bag with the design you prefer and 1 ACT T-Shirt (5 alternative designs, see under).

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 1 ACT Tote Bag

- 1 ACT T-shirt (5 alternative designs, see under)

 

All In 2 - 85 USD 

Receive 2 ACT T-Shirts + all above. For the person who support our goals and wants to go all in.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 2 ACT T-shirt (5 alternative designs, see under)

 

Family - 90 USD

For the person who support our goals and wants the entire household to join.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 3 ACT Tote Bags (4 alternative designs, see under)

 

Extended Family 1 - 115 USD

For the person who support our goals and wants the entire household and extended family to join.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT Tote Bags (4 alternative designs, see under)

- Cool ACT stickers.

 

Extended Family 2 - 125 USD

For the person who support our goals and wants the entire household and extended family to join.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT T-shirts (5 alternative designs, see under)

- Cool ACT stickers.

 

Family & Friends - 260 USD

For the person who support our goals and wants the entire household and friends to join.

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT Tote Bags (4 alternative designs, see under)

- 4 ACT T-shirts (5 alternative designs, see under)

- Cool ACT stickers.

 

Visionary - 500 USD

For the visionary individuals who support our goals.Special mention in the app and a visionary medal on our web page. (All Shipping Included)

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT Tote Bags (4 alternative designs, see under)

- 4 ACT T-shirts (5 alternative designs, see under)

- Cool ACT stickers

- Receive a thank you video conference call with the ACT Founder.

- Bronze medal of honor in a champions page in our web page as one of the early backers of the ACT project.

 

Philanthropist - 1000 USD

For the visionary / extraordinary individuals who support our goals. Special mention in the app and a philantropist medal on our web page. (All Shipping Included)

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT Tote Bags (4 alternative designs, see under)

- 4 ACT T-shirts (5 alternative designs, see under)

- Cool ACT stickers

- Receive a thank you video conference call with the ACT Team.

- Silver medal of honor in a champions page in our web page as one of the early backers of the ACT project.

 

ACT Champion - 10,000 USD

For the visionary / extraordinary individuals and organizations who support our goals. Special mention in the app and a special gold medal on our web page. (All Shipping Included)

- Special mention

- Early Access

- ACT Sustainable Recipes & Shopping Guide (download)

- "How Bad Are Bananas: The Carbon Footprint of Everything" by Mike Berners-Lee

- Inputs on app development in EXCLUSIVE slack channel.

- 4 ACT Tote Bags (4 alternative designs, see under)

- 4 ACT T-shirts (5 alternative designs, see under)

- Cool ACT stickers

- Receive a thank you video conference call with the ACT Team.

- Dinner with the ACT team in Norway (travel not included)

- Gold medal of honor in a champions page in our web page as one of the early backers of the ACT project.

 

We have made a FAQ section below. We'll be adding new FAQs in the future. Please feel free to contact us with any other question you might have.

 

How can I invest in the company?

Please subscribe to our investor mail list for breaking news by clicking the button under (we respect your privacy): 

 

Risks and challenges

We’re ready to start our first pilot a few months after this campaign ends, but as with any software product that interacts with actual products and actual stores there are challenges to getting it right and there is always the possibility of delays (sometimes outside of anyone's control). In our efforts to avoid delays and develop the best shopping tool possible, we are selective in how we choose our partners, conservative in setting our timelines, and, we use internal developers as much as possible to stay in control.

Quality control remains a major focus for us. With our team we are using systems to catch as many product issues as possible before the ACT shopping list makes its way into your hands.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge NOK 40 or more About $5

    Shout Out

    Be a part of ACT Hall of Fame in the App with a special mention thanking you. For the person who supports our goals and wants to stay informed until the app is released to the public (after early access). High five!
    - Shout Out

    Less
    Estimated delivery
    13 backers
    NOK
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  2. Select this reward

    Pledge NOK 80 or more About $10

    Early Access

    We want you to enjoy the full power of ACT with this special offer. Get exclusive early access to our app when it is ready + all the above.
    + Shout Out
    + Early Access

    Less
    Estimated delivery
    13 backers
    NOK
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    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge NOK 120 or more About $15

    Sustainable shopper

    Get the ACT Sustainable Shopping Guide + all of the above.
    Special mention in the app
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)

    Less
    Estimated delivery
    13 backers
    NOK
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    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge NOK 250 or more About $32

    The Shopping Geek

    Be an even more informed individual with the book: How bad are bananas by Mike Berners-Lee + all of the above.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    NOK
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  5. Select this reward

    Pledge NOK 340 or more About $44

    The Insider

    Become an ACT INSIDER and help SHAPE OUR APP. You will also get to see the inner workings of our team. As an Inside member you will of course also have early access to our app.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + Inputs on app development

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NOK
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  6. Select this reward

    Pledge NOK 400 or more About $51

    The Super Shopper

    Receive one of our tote bags with the design you prefer (check designs on the Kickstarter page). Get early access to the first beta version when ready.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 1 Tote Bag
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    NOK
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  7. Select this reward

    Pledge NOK 470 or more About $60

    Street Smart

    Receive one of our t-shirts with the design you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 1 ACT T-shirt
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NOK
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  8. Select this reward

    Pledge NOK 600 or more About $77

    Double bagged

    Receive two of our tote bags with the design you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 2 ACT Tote Bags
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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    It's a way to bring creative projects to life.

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  9. Select this reward

    Pledge NOK 650 or more About $83

    All In

    Receive one of our t-shirts and one of our tote bags with the design you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 1 ACT T-shirt
    + 1 ACT Tote Bag
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NOK
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  10. Select this reward

    Pledge NOK 670 or more About $86

    All In 2

    Receive two of our t-shirts with the design you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 2 ACT T-shirts
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  11. Select this reward

    Pledge NOK 720 or more About $92

    Family

    Receive three of our tote bags with the designs you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 3 ACT Tote Bags
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  12. Select this reward

    Pledge NOK 800 or more About $102

    Family 2

    Receive three of our T-shirts with the designs you prefer (check designs on the Kickstarter page). For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + 3 ACT T-shirts
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  13. Select this reward

    Pledge NOK 900 or more About $115

    Extended Family

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + Cool ACT stickers
    + 4 ACT Tote Bags
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  14. Select this reward

    Pledge NOK 940 or more About $120

    Extended Family 2

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + Cool ACT stickers
    + 4 ACT T-shirts
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  15. Select this reward

    Pledge NOK 2,050 or more About $262

    Family & friends

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    + Cool ACT stickers
    + 4 ACT Tote Bags
    + 4 ACT T-shirts
    (4 alternative designs, see under)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  16. Select this reward

    Pledge NOK 4,000 or more About $512

    Visionary

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    - 4 ACT Tote Bags (4 alternative designs, see under)
    - 4 ACT T-shirts (4 alternative designs, see under)
    - Cool ACT stickers
    - Receive a thank you video conference call with the ACT Founder.
    - Bronze medal of honor in a champions page in our web page as one of the early backers of the ACT project

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NOK
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    It's a way to bring creative projects to life.

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  17. Select this reward

    Pledge NOK 7,900 or more About $1,011

    Philantropist

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    - 4 ACT Tote Bags (4 alternative designs, see under)
    - 4 ACT T-shirts (4 alternative designs, see under)
    - Cool ACT stickers
    - Receive a thank you video conference call with the ACT Team.
    - Silver medal of honor in a champions page in our web page as one of the early backers of the ACT project

    Less
    Estimated delivery
    1 backer
    NOK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge NOK 78,900 or more About $10,101

    ACT Champion

    Receive four of our tote bags with the designs you prefer (check designs on the Kickstarter page) + cool stickers. For the person who support our goals and wants a memory of this epic project.
    + Shout Out
    + Early Access
    + ACT Sustainable Recipes & Shopping Guide (download)
    + How bad are bananas by Mike Berners-Lee
    - 4 ACT Tote Bags (4 alternative designs, see under)
    - 4 ACT T-shirts (4 alternative designs, see under)
    - Cool ACT stickers
    - Receive a thank you video conference call with the ACT Team.
    - Dinner with the ACT team in Norway (travel not included)
    - Gold medal of honor in a champions page in our web page as one of the early backers of the ACT project

    Less
    Estimated delivery
    0 backers
    NOK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (50 days)