If enough consumers collaborate around buying tomatoes produced by human rights friendly producers, companies will sell more if they have a human rights friendly organization. So in turn more human rights friendly producers will proliferate. Since today's society is heavily influenced by corporations (e.g. a company telling politicians that if you want us to settle in your country and thus earn more tax money, please lower taxes and adjust policy X, Y, Z). If more companies are more human rights friendly, society will become more equal. How much more equal and how fast can this happen? Well that depends on how much of your money you spend on the human rights friendly products and when and how much more people coordinate this effort with you. With ACT you could potentially start collaborating with other shoppers already Q1 2018. ACT shows you in real-time how much money you together with other shoppers are spending on producers with the least impact on the environment and who treat their workers well.