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Haunted, hopeful, honest & impassioned, this is the first LP from Frank Cruz since the passing of his 5 year old son Zachary in 2009.
Haunted, hopeful, honest & impassioned, this is the first LP from Frank Cruz since the passing of his 5 year old son Zachary in 2009.
Haunted, hopeful, honest & impassioned, this is the first LP from Frank Cruz since the passing of his 5 year old son Zachary in 2009.
39 backers pledged $1,420 to help bring this project to life.

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Pressing the Ofrenda LP - Limited Edition 12" Vinyl

$1,420

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WHAT IS THE OFRENDA LP?

“The past is never dead. It’s not even past.” –William Faulkner

According to Mexican tradition, the spirits of departed children return home on November 1st, during the annual celebration of Día de los Muertos, in order to commune with their family. This day is sometimes called Día de los Angelitos—Day of the Little Angels. Ofrendas, or offerings, are constructed in the home, premised on the Indigenous Mexican belief that souls require nourishment—even after death. The assembly of the ofrenda is a family activity in which every family member who is able participates. Upon the ofrenda table, families will artfully arrange photographs of the deceased, along with food, flowers, and candles, as well as mementos that held special meaning to the dead. The central idea is that during this period of public and private (family) rituals, we are reunited with the dead in an atmosphere of communion and spiritual regeneration. The souls of the dead reassure the living of their continued protection, and the living assure the dead that they will remember and nurture them in their daily lives.

In the local cemetery a community band with a drum and flute ensemble plays both melancholy and vibrant tunes for eight hours. Candles are lit on the graves. Rosaries are said as church bells toll out pleasing music for the souls of the dead.

Haunted and hopeful, "Ofrenda" by Frank Cruz & The New Deal borrows the symbol of an offering for the dead from the Mexican tradition of Día de los Muertos. It is the first full length from Frank Cruz since the passing of his 5 year old son, Zachary Cruz, in 2009. Honest songwriting and impassioned performances bear witness to the enduring power of love between father and child. Available on limited edition vinyl and digital download on Día de los Muertos (11/1) 2014.

PROJECT DETAILS

Chris rehearses upright bass for "An Atlas of the Difficult World" at Jingletown Studios in Oakland, California
Chris rehearses upright bass for "An Atlas of the Difficult World" at Jingletown Studios in Oakland, California

Over the course of four years, we wrote, recorded, mixed, and mastered Ofrenda. As of May 2014, the album is completely finished and ready for manufacturing. 

We are asking for your help to fund part of the cost of manufacturing the record on vinyl. This includes pressing 300 copies of the LP at Record Technology, Inc, in Camarillo, CA and manufacturing the album packaging and artwork at Dorado Press and G&M Printing in Los Angeles, CA.

Ofrenda is scheduled for release on November 1st, 2014, to coincide with the annual celebration of Día de los Muertos (Day of the Dead). It will be available in vinyl and digital formats. We are also weighing the option of a limited edition CD release.

A NOTE ON THE LABELS

Ofrenda will be manufactured with two different label variants. The vast majority will be pressed with a standard black and white label featuring the city of Berkeley and the east bay area. A limited number of records will carry a full color label with a painting Zachary made in 2005. All backers will receive the standard Berkeley label. Backers who pledge at the "both label" reward level will get a copy of each version of the LP. This is the only method we have for ensuring delivery of the ZMC painting label variant.

UPDATE: STRETCH REWARDS, EARLY RELEASE ADD-ON & FREE GIFT!!!

To say thanks for helping us hit our original funding goal in just over one week, we have some fun stuff to share!

1) Stretch Rewards: We've added 3 new "Stretch Rewards" for your enjoyment, including an EARLY RELEASE digital download, a NEW DEAL HAPPY HOUR, and a LIVING ROOM CONCERT! Scroll down through the rewards and check them out!

2) Early Release Add-On: Let's say you're already a vinyl backer (thanks!) and you're happy with your current reward. But you'd like to get the digital download ASAP. We have just added an Early Release Add-On option that gets you a digital copy of the album TWO MONTHS before the LP is available. Simply click "manage my pledge" and add the suggested $5 donation to your current pledge. Send us a message that you are adding-on EARLY RELEASE and we'll note your order and send you a digital copy of the record on September 1st, 2014. The rest of your reward will deliver in time for Día de los Muertos (11/1/14).

3) Free Gift: As a thank you for helping us meet our goal, we are now including free buttons and stickers with all physical (LP) orders. (Sorry, not available for download only backers due to shipping.)

Thanks again for your support! Please keep sharing our Kickstarter and follow us on Facebook and Twitter for all the news that's fit. If we hit $1,000 pledged we will figure out another cool free gift for our backers!

TRACK LISTING & CREDITS

Recording vocals for "Hereafter" at Nu-Tone Studios in Pittsburg, California with producer Scott Goodrich
Recording vocals for "Hereafter" at Nu-Tone Studios in Pittsburg, California with producer Scott Goodrich

Side A

  1. 5400 Valentine Road
  2. No Name Waltz
  3. Jeremy Dreams of Time Machines
  4. Amber’s High Wire Blues

Side B

  1. Hereafter
  2. Ballad for a Friend
  3. This Is Just to Say
  4. An Atlas of the Difficult World

Written and performed by Frank Cruz and Chris Dixon

with Daniel Casentini, Josh Cook, Brian Espinosa, Robbie Kimzey, James Leste, Joel Levin, Michael Musumeci, Anton Patzner, Lewis Patzner, John Snapp, and Khalil Sullivan

Recorded at home, The Lab, and Jingletown in Oakland, CA and at Nu-Tone Studios in Pittsburg, CA between the winter of 2010 and the spring of 2014

Produced and engineered by Robbie Kimzey, Scott Goodrich, Frank Cruz, Chris Dixon, and Chris Dugan

Mixed by Willie Samuels, Scott Goodrich, and Chris Dugan

Mastered by J.J. Golden at Golden Mastering in Ventura, CA

Outboard gear at Golden Mastering in Ventura, California
Outboard gear at Golden Mastering in Ventura, California

Risks and challenges

The most challenging part of this project is behind us. Writing and recording music while grieving for Zachary was incredibly difficult. This, in part, accounts for the four years it took to finish the album. We are incredibly thankful for the love, support, and patience of our friends who worked along side us and contributed their talents to this offering.

Looking forward, we have mapped out a very specific schedule for the funding, production, and distribution of the record. We are working with some of the best in the LP business at Golden Mastering, RTI, Dorado Press, and G&M to ensure that the complicated process of making a vinyl record goes as smoothly as possible. Should delays or setbacks occur, we will communicate in a timely and professional manner with all project backers.

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Support

  1. Select this reward

    Pledge $8 or more About $8

    You receive a digital download of Ofrenda with digital booklet.

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  2. Select this reward

    Pledge $15 or more About $15

    STRETCH REWARD #1: Early Digital Release! You receive a digital download of Ofrenda with digital booklet... But you get it TWO MONTHS early! (9/1/14). [All vinyl backers may add this stretch reward to their current package for $5. Simply click "manage pledge" and add the suggested donation to your current pledge. Send us a message that you are adding on EARLY RELEASE and we'll note your order and send you the digital copy of the record on September 1st, 2014. The rest of your reward will deliver by the estimated delivery date.]

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  3. Select this reward

    Pledge $30 or more About $30

    You receive the LP on black vinyl, with deluxe gatefold packaging, and standard “Berkeley label." Includes digital download of the album with digital booklet and personal thank you note from Frank and Chris.

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  4. Select this reward

    Pledge $40 or more About $40

    You receive a handmade EP/CD titled “Gotta Try A Little Harder,” featuring demos, alternate and acoustic versions of tracks from Ofrenda. You also receive Reward #2: “Berkeley Label” LP, digital download with digital booklet, and personal thank you note from Frank and Chris.

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  5. Select this reward

    Pledge $40 or more About $40

    You receive the handwritten, original lyric sheet of a song from Ofrenda. You also receive Reward #2: “Berkeley Label” LP, digital download with digital booklet, and personal thank you note from Frank and Chris.

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  6. Select this reward

    Pledge $50 or more About $50

    You receive 2 copies of the LP on black vinyl, with deluxe gatefold packaging. Two different labels: the standard "Berkeley label" and the ultra-rad, LIMITED “ZMC painting label." Includes 2 digital downloads of the album with digital booklet and a personal thank you note from Frank and Chris.

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  7. Reward no longer available

    Pledge $55 or more About $55

    If you're too player to wait for the release date on Día de los Muertos (11/1/14), then this reward is for you. You receive a super-limited test pressing of Ofrenda on LP plus digital download of the album and digital booklet. This reward will ship EARLY (estimated delivery = June). Only 10 of these will be pressed and half will be held for the band. Since these are test pressings, they won't include the official packaging and label. Instead, you'll get one of a kind, handmade artwork by Frank and Chris. On the release date, you'll also receive Reward #2: “Berkeley Label” LP with deluxe gatefold packaging and personal thank you note from Frank and Chris.

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    Reward no longer available 5 backers
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  8. Select this reward

    Pledge $250 or more About $250

    STRETCH REWARD #2: New Deal Happy Hour! Chris and Frank will throw a VIP happy hour for you and some friends at ND Headquarters in the East Bay Area. Includes adult refreshments, appetizers, and good conversation while we spin our favorite records. ALSO INCLUDES: Early digital release (you'll get the digital album on 9/1/14). PLUS 4 copies of the Berkeley label LP on black vinyl you and your guests. PLUS 1 copy of the limited ZMC painting label LP on black vinyl. PLUS 4 copies of the handmade EP/CD "Gotta Try a Little Harder" featuring demos, alternate, and acoustic versions of songs from Ofrenda. All LPs come with digital downloads of the album + booklet. Delivery date TBD in conjunction with YOU!

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    Limited 0 backers
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    Pledge $300 or more About $300

    STRETCH REWARD #3: House Show! The New Deal will play a show at your private event (within 100 miles of Oakland. Or the Los Angeles Area if you can help us with travel expenses.) ALSO INCLUDES: Early digital release (you'll get the digital album on 9/1/14). PLUS 1 copy of the Berkeley label LP on black vinyl. PLUS 1 copy of the limited ZMC painting label LP on black vinyl. PLUS 1 copy of the handmade EP/CD "Gotta Try a Little Harder" featuring demos, alternate, and acoustic versions of songs from Ofrenda. All LPs come with digital downloads of the album + booklet. Delivery date TBD in conjunction with YOU!

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    Limited 0 backers
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Funding period

- (40 days)