About this project
About Our Co-Founders
We are Adrienne and Stephanie Vendetti -- best friends, sisters, natural born redheads and co-founders of How to be a Redhead. It is the world’s only brand for redheads.
What We Do
Our “hub” is HowtobeaRedhead.com where we provide beauty, fashion, lifestyle and confidence advice for women with red hair.
Rock it like a Redhead Events
We bring the website to life with events called Rock it like a Redhead. We pair our audience, our beautiful redheads, together with beauty and fashion brands for live, red carpet events. Its aim is to empower redheads to feel confident and look amazing.
We hosted the first Rock it like a Redhead event on March 16, 2013 in downtown New York City. It was a magical night. Over 200+ redheads attended the event; there were celebrity attendances, great sponsors and 3 fashion shows. We had attendees join us from Mexico, California, Atlanta, Canada and one couple even planned their trip to America around the Rock it like a Redhead event. Everyone was coming up to us asking, “When are you coming to our city?!”
We are now planning a 5 city tour in 2015! We will be touring Austin, Nashville, Chicago, Seattle and New York City. The tour will begin in early 2015.
Dates will be available upon completion of Kickstarter Campaign (after November 17th, 2014). The tentative dates for 2015 are:
April - Austin, 4/30
June - Nashville, 6/18 or 6/25 (TBA)
August - Seattle, 8/13 or 8/20 (TBA)
September - Chicago, 9/10 (TBA)
October - New York City, 10/15 or 10/22 (TBA)
Your contribution to this campaign will help us pay for production & planning, not to mention, provide you perks such as:
1. YOUR face being a part of our wall-size collage mural:
2. Rock it like a Redhead Never-Seen-Before T-Shirts
3. VIP tickets to a Rock it like a Redhead Event
4. invitation to our media event the evening before the main event
5. How to be a Redhead hair accessories from our shop
6. A chance to spend a shopping day with Adrienne & Stephanie!
7. Shayne Leighton will be joining the Rock it like a Redhead Tour and performing in each city!! She is offering an MP3 of her debut single & signd copy of her book!
..and so much more!
We want the Rock it like a Redhead Tour to be more than sponsorships and funding, we want our audience to be a part of the journey.
Even if you aren’t a redhead, come join the fun and channel your inner redhead. At every event, we will have redhead wigs available upon entrance.
We can’t wait to meet you there! It will be the most empowering night of your life. Thank you so much for your support, we appreciate it from the bottom of our hearts.
Videos from last year's 2013 Rock it like a Redhead Event in downtown Manhattan, NYC! How Was Your Week With Julie Klausner filmed and premiered the event:
Risks and challenges
We have already hosted 1 Rock it like a Redhead Event, proving our dedication to our brand and audience. We're fiesty, hardworking redheads who will never give up on the tour! We will continue to raise funding and in the process, will begin planning the 1st event. We will be promoting the tour on our social media outlets (of over 120,000+ people) and reach out to the press. With How to be a Redhead's audience behind us & our experience, we have no doubt the Rock it like a Redhead 2015 tour will succeed.
The rewards that we have listed for your pledges are all fairly straightforward. We can guarantee that we have the ability to fulfill all of them on time.
Thank you once again! We're so full of gratitude for each & every one of you.Learn about accountability on Kickstarter
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- (60 days)