Back this project
Back this project
We are Dooply ,
Fast growing startup from Brighton, UK.
Baked by successful entrepreneurs with 14 years of experience in online business, 10 years of experience in growth hacking and 5 years of experience in influencer marketing.
After many projects with the biggest and greatest social media content creators that provided millions of dollars in sales and after lots of bad experience with 'fake' influencers.
We would like to reveal our human-centric marketing strategy presented in our Human to Human Marketing book.
Regardless of whether or not you are an established business or a startup operating under a tight budget, influencer marketing can work like magic.
However, the best practices are kept secret by a minority of industry experts, who are generating revenues by running marketing campaigns with seemingly remarkable results.
In our book, we will provide you with all the knowledge we have accumulated throughout our experience. All the knowledge you’ll need to succeed in getting traffic and sales with the help of social media influencers.
The book covers all related topics from finding the right influencers to onboarding them, running successful campaigns and more.
You will learn:
• A growth-centric approach to influencer marketing
• What is the economy of trust and how to build your company based on it?
• How to get the most out of your campaign?
• How to create the right context for your products?
• How does the influencer-brand value synergy model works and how is it related to the consumer's purchase intention?
• How to find estimated price per posts using engagement rate, follower count, and number of posts?
• How to target the right audience with influencers?
• How to use influencers as 'Super Users' to get the best feedback about your product or service to keep your brand awareness surviving to rapidly changing consumer behaviour?
• How to use influencers to improve your SEO?
• What should you do on your page to retain traffic from influencers?
• Our self-conducted case studies, no bullshit.
We are using this knowledge as a powerful tool to run our campaigns. It allows us to search, filter, vet and then see the estimated price per post of any influencer.
We believe that humans are always humans no matter how far technology drives us. Therefore, we always tend to go back to the basics of our nature. Influencer marketing is the most prominent and effective human-to-human form of marketing and this is what makes it the centre of our model.
There is a painful amount of terrible advice in the influencer marketing space. Talented entrepreneurs are wasting so much time and money on strategies that don’t work, or methods that have no chance of making any effective difference to a company.
Better grab this book before you spend money on influencers or on any type of digital marketing ;)
Risks and challenges
There is no risk.Learn about accountability on Kickstarter