H E L L O T H E R E !
I am Émilie Rigaud and I created the "A is for" type foundry 8 years ago. There I released my own designs such as Coline, Jaakko or the Tongari typeface family, and also typefaces from other designers, such as BTP or Knif mono.
N A O K O
Naoko is a sans-serif typeface, with an extended width. It comes in 7 weights and their 7 italics, and the wide range of weights, from light to black, makes it very versatile. The black version may seem a bit funky with its big chubby letters, it has a lot of impact and can be used for headlines or when you want to shout something. The light version on the opposite is very elegant and has this "outer space" vanishing touch. The medium and regular weights work very well for setting long texts, for reading. I made the punctuation squarish, the dot is a pure rectangle, to balance the funky side of the bolder weights. This way, the curves of letters are tamed by some serious and squared shapes. A special feature is the accents : they are the same weight accross all 7 weights of the family. They always remain light.
H O W I T S T A R T E D
It all started on the 18th March 2017 with one sketch, this one :
Very black and quite extended letters.
One year later, I decided to actually turn it into a font. After digitizing these letters, I wanted to try sketch some light version of it. And here what it looked like :
So now that I had drawn these two weights, I had two lovely companions digitally walking hand in hand with each other :
But then, why not add weights in between and create a whole family out of it? So I decided to go for a family of 7 weights + their 7 italics.
Here is the map of the family :
W H A T ' S L E F T T O D O
The design of the two extreme weights are already quite finished, that means I have made the basic character set for the black version and the light version. But I am left with aaall the production of it. Because a character set is not only the 26 letters of the latin alphabet. If you include the numbers, all the accents for the different european languages, the small capitals, the punctuation and so on, each font is actually about 650 signs. So I have to make these 650 signs for the black version, then for the light version, then I have to interpolate it, then I have to make corrections again on these new signs, then I have to interpolate again to get my 7 different weights. And then, once aaaall of this is done, I get to do the same process for the italic. *smile*
H O W Y O U C A N H E L P
First of all, if I know that people bought the typeface and are waiting for it, I'm gonna get EXTRA motivation out of it. It is a long process, as I explained, and producing fonts by myself without knowing if people are gonna like them requires a lot of faith. I usually have faith, BUT, if you buy the Naoko font in advance, you get it for cheaper and I get motivation to finish it. Win-win!
And then, I want to produce some goodies with the font. I already designed these goodies so you can contribute if you want them to become real objects. There is a collection of 5 big stickers playing about time, space and Naoko, and then there is an orange bag with a famous typographic quote that has been "Japanized", so the dog has been replaced by a tanuki, which is an animal that exists only in Japan, and "kitsune" means fox in Japanese. These two animals are often associated in the Japanese folklore. They both can change their appearance to trick humans.
And last but not least, a type specimen. This specimen will present the Naoko family and all the details in it have been thought to make a consistent publication, the red grid that you see around the letters for example is inspired by the sheets that Japanese kids use to write their sinograms. The specimen is about Naoko Yamazaki, a Japanese female astronaut and will be printed in two Pantone colours + black. Hopefully if I get enough money we can make the binding a Japanese binding, which would be even more consistent with the rest of the project.
If the campaign is very successful, the cherry on the top would be to make a Naoko pin's! Like when we were kids, in metal, in kind of a spaced shape, that you would wear on your denim jacket like in the 90's. How cool would that be, hu!
Risks and challenges
T H E B U D G E T
— TOTEBAG NAOKO — 450 €
Printed in silkscreen, 2 colours on orange bag (50 items)
— STICKERS — 290 €
A collection of 5 different ones (100 copies each)
— SPECIMEN — 900 €
Printed in offset with 2 beautiful Pantone colours, 17 x 24 cm, at least 20 pages (I may add more...), saddle-stitching
— SENDING FEES — 300 €
To send all the goodies to *sweet* backers who want them
— KICKSTARTER FEES —190 €Learn about accountability on Kickstarter
- (30 days)