We need your help to make this happen!
DATE: APRIL 25-26, 2014
Free Festival Kick Off Party on Friday complete with live music and a food truck rodeo @Durham Central Park
Free Outdoor Stage for the Ultimate Day Party to be held at American Tobacco on Saturday. This will include family friendly programming and kids activities.
Multiple Indoor Venues for the Club Pass Series on Friday and Saturday Nights. These venues are: Motorco Music Hall, Pinhook, Casbah and PSI Theatre @ Durham Arts Council.
Two Night Headliner Series @ The Carolina Theatre featuring legendary jazz icon Maceo Parker and Miguel Atwood-Ferguson Ensemble.
VIP Venues: There will be a VIP experience for this festival which will include access to “secret” areas on the festival footprint.
Panel Discussions: We will host a panel discussion at Full Steam Brewery. This discussion will be around the word jazz and its link to hip hop culture. We will invite local jazz leaders to be on the panel.
Master Classes: We will be asking our premier performers to hold masterclasses on neighboring university campuses.
Wait? Who Are We Anyway?
Art of Cool, a 501 (c)(3) nonprofit, aims to present award winning world-class jazz-roots musicians based locally as well as nationally in a festival atmosphere. We aim to pair this live music experience with the best food and beer/wine Durham, NC has to offer. We want to bring new, unusual, exciting artists and curate unique collaborations. The festival will take place in the best outdoor spaces and indoor music venues in downtown Durham, NC. Enveloped by old tobacco warehouses Durham has an urban industrial cool factor that is unmatched in the region.
What if I don't like jazz?
The number one question that we have been asked when shopping this festival to the community stakeholders is...."What if I don't like jazz?"
The advantages to mounting such a festival are numerous.
1.This festival will attract new people to downtown Durham and help promote the assets that make it unique and viable.
2.The festival will be tailored to fit the cool image/identity of downtown Durham.
3.This festival will get people thinking about what is important and worth preserving in downtown Durham and encourage them to invest in the places they live.
WHY DURHAM, NC & WHY JAZZ?
Durham has the talent, venues, and audience to launch a successful jazz festival. Durham is currently home to three-time Grammy nominated jazz saxophonist, Branford Marsalis; six-time Grammy nominated jazz vocalist, Nnenna Freelon; Grammy nominated jazz bassist, John Brown; and Grammy nominated jazz vocalist, Kate McGarry. These Durhamites are great examples of world-class local talent that live among us in the Bull City. In 2012 The Durham Performing Arts Center (DPAC) finished #5 in box-office sales and Carolina Theatre finished in the top 100. Both of these venues are in 1 city block (5 minutes walking distance) from one another in proximity. The audience for jazz is well-educated, high-income earners, and between the ages of 35-55. The Triangle area with its abundance of universities, health care and research companies, and technology startups is a great pool for a jazz roots audience. With these 3 elements (talent, venues, and audience) working in our favor, Durham is poised to tap into its rich music tradition of jazz/blues roots and produce a two-day multi-venue festival downtown in 2014.
LET'S TALK NUMBERS
We are currently in our second round of funding. We have raised funds through private donor parties and corporate sponsorships. Our financial budget relies on cash income from several sources: corporations, consumers, grants and private donations.
Putting on a world-class 2-day festival is a costly endeavor. We cannot produce such an event without your help. Our expenses include: accounting & legal fees, audio-visual rentals, performer fees, insurance, licenses & permits, marketing & advertising, security, production fees, venue rentals, signage, ticketing fees, taxes, and much more. All funds received will go directly to performer expenses.
OK I'm Sold...What's in it for me?
UPDATE: New reward - JUST ADDED
LOCALLY COOL: Rewards 1 and 2 + 2-day wristband that includes admission for ONE person to all club shows and The Carolina Theatre + curated local merchandise from small businesses on the festival footprint.
NOTE: Rewards #8 ($500 level) and #9 ($1000 level) still include the VIP experience.
Risks and challenges
The initial challenges that we face are:
1. Raising enough seed money to launch and sustain the festival given the level of talent and scale of the festival
2. Spreading the word about the festival given that the Triangle is spread out into multiple cities.
In addition to the upstart challenges, after-funding we face the following risks and challenges:
1. Hosting a festival in an area which has numerous live entertainment events each year is risky because there is a possibility that the performers and headliners we choose could be performing at other locations accessible to our audience.
2. We could over estimate the number of final tickets we sell for the event once we open it to the public.
3. As some of our programming for the festival will be outdoors, which presents the best opportunity to reach a maximum number of people, poor weather poses a potential challenge for this aspect of our festival.
4. City permitting and restrictions falling through might also prevent a challenge for us.Learn about accountability on Kickstarter
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