About
'Prêt à porter capsule collection hand-made in Italy!
It's a full collection of different unique and alternative garments inspired by Western fashion designs with clear references to Afro culture and style showing off on amazing fantasies and patterns.
This collection is unique not just because of the combination of the styles, fabrics and colors but also because I created the designs with every woman in mind. We all come in different beautiful shapes and sizes and none of us should let go of any garment we like just because we can't find it in our size or height range. We took care of that by making every of our garment 'size inclusive' from size 38 to size 60 and 'height inclusive' by creating our patterns in 3 height ranges...'PETITE, 'STANDARD' and 'TALL.
This collection is for every woman, irrespective of race, skin colour, profession and body structure...there is something for everyone. Fashion and style have gone global and the lines of culture and ethnicity has completely blurred out. That is why I created my brand to offer high quality cosmopolitan garments that fuses different cultures together through the styles, fabrics and colours.
After being featured in Milan Fashion Week in September 2017, I want to take the brand philosophy to the next level across Italy, Europe and the rest of the world.
Every item in this collection is named in honour of all the women in my family...mum, sisters, sisters in law, cousins and nieces. This collection is indeed in honour of EVERY woman!
CHIGO BLOUSE: Tie neck blouse with three-layer peplum sleeves made with premium ponte di roma fabric
CHIMY SHIRT : Simple yet special light blue long sleeve shirt with colorful hand-cut fabric flower applique and pleated sleeve detail
PHIL SHIRT : Balloon long-sleeve cotton shirt with applique made with hand-cut fabric flowers for a simple but refined look
UGO BLOUSE: Balloon sleeve shirt made with black lace fabric and and premium scuba fabric
MMESO BLOUSE: Tie neck blouse with three-layer peplum sleeves made with premium scuba print fabric
NEDU DOUBLE FACE PONCHO: Double face poncho in premium wax fabric and Italian heavy wool coat fabric
CHII SLEEVELESS TAILLEUR: Sleeveless shawl collar tailleur made with a combination of wax print fabric and plain brown cotton fabric
CHII BROWN TROUSERS: Capri style straight trousers in plain brown cotton fabric
AMANDA SLEEVELESS TAILLEUR: Sleeveless shawl collar tailleur made with a combination of wax print fabric and plain brown cotton fabric
AMANDA WAX PRINT TROUSERS: Capri style straight trousers in wax print fabric
AMARA GREEN BLOUSE: Asymmetric double layer peplum V-neck blouse in ponte di roma fabric
AMARA GREEN TROUSERS: Capri style straight trousers in ponte di roma fabric
HOTRA DARK BLUE BLOUSE: Asymmetric double layer peplum V-neck blouse in lightweight ponte di roma fabric
HOTRA DARK BLUE TROUSERS: Palazzo trousers in lightweight ponte di roma fabric
AMAKA THREE-PIECE DRESS: Three piece colour block shift dress in lightweight ponte di roma fabric
NKY SLEEVELESS TAILLEUR: Sleeveless shawl collar tailleur in lightweight ponte di roma fabric, embellished with hand-cut fabric flowers
NKY DARK BLUE TROUSERS: Palazzo trousers in lightweight ponte di roma fabric
NGOZI IVORY COAT: A-line coat in java wax print fabric and Italian heavy wool coat fabric, embellished with hand-cut fabric flower applique. Comes with belt.
JIKA MAXI DRESS: Tie neck maxi gown with three-layer peplum sleeves, made with premium scuba print fabric
DIMMA WAX PRINT TROUSERS: Capri style straight trousers in wax print fabric
EZY RED COAT: Cinched waist coat in premium wax fabric and Italian heavy wool coat fabric, embellished with hand-cut fabric flower applique
DIDI JUMPSUIT: Full length trendy jumpsuit made with premium scuba print fabric
AMARA GREEN BLOUSE: Asymmetric double layer peplum V-neck blouse in ponte di roma fabric
AMARA GREEN SKIRT: Asymmetric front short skirt in ponte di roma fabric
OLY RED BLOUSE: Asymmetric double layer peplum V-neck blouse in poly crepe fabric
OLY RED SKIRT: Asymmetric front short skirt in poly crepe fabric
I wanted to create a brand committed to elective, adaptable and unique designs. Quality and luxury designs that fuse in a totally engaging way, Western styles with Afro highlights for an extraordinary and agreeable outcome. All this at a reasonable price.
I want to get my designs in the hands of so many people all over the world with this campaign so that they can touch, feel and attest to the authenticity and the quality I offer as a designer
In the established pricing model of today, traditional luxury brands markup their prices up to 900%.
I have seen world renowned designers create simple garments with wax prints fabrics at outrageous prices and I believe it shouldn't be so! My mission and my goal is to change that in my own little way.
Our prices for the quality we offer are so low because we cut out the retail middlemen and costs (Agents, Distributors, Upscale retail locations, Excessive marketing, etc.) to bring you premium Italian products without all the unnecessary markups. Here you get exactly what you pay for!
This disruptive business model allows us to offer you our garments at direct factory prices while maintaining the same quality standards as leading luxury brands.
Great quality is assured because our garments are hand-made in Italy with premium materials by brilliant artisans...the same professional tailors who produce for world famous Italian designers.
Hand-made details...
- Embellishments and hand-cut applications give a customized and advanced touch to our garments, thereby separating Modaf Designs from what fashion offers today. There is no way any machine can precisely and delicately cut out these flowers from these fabrics but we don't mind the intricate work...we cut them by hand one by one!
Made for women of different heights...
- As a woman who is 179cm (5ft 9in) tall, I've always had issues with standard patterns. The circumferences are not my problem but the lengths! It's either the sleeves are too short or the trousers don't get to my ankles and jumpsuits are a no no for me. High waist trousers end up becoming a caricature of a low waist trouser.
Petite women have the same issues too. Standard short skirts and dresses end up as full-length or maxi and don’t hang as they should.
Women come in all shapes and sizes, weight doesn’t come into it, it’s about height – and getting proportions just right. It's not about shortening or lengthening garments. To get the right fit, there are several measurements to consider such as distance from shoulder to bust, sleeve length, shoulder width, trouser inseams etc. Sometimes you have to let go of a beautiful garment because no matter how you try, it just won't sit well on your body!
That is why we have made our garments 'height inclusive' by dividing our patterns into:
PETITE - 156 cm (5ft 1in) to 164 cm (5ft 4in)
STANDARD - 165 cm (5ft 4in) to 173 cm (5ft 6in)
TALL - 174 cm (5ft 7in) to 182 cm (6ft 0in)
(Further down you will see our different size charts for petite, standard and tall women)
Timeless and Unique...
- The garments in our collection are timeless and unique pieces that you can mix and match as you wish with other items in our collection or even fashion items you already have in your wardrobe
Pre-order by choosing the items from any reward tier you prefer. Every item has different prices depending on the reward tier.
For example: Let's say you want to pre order 'CHII SLEEVELESS TAILLEUR'. If you are one of the super early backers who pre-order within 3 days of our campaign launch, you will choose 'CHII SLEEVELESS TAILLEUR' from the 'SUPER EARLY VILLAGER' reward tier and pledge €168 + shipping fee. In this reward tier, you get 40% discount off retail price.
Note: The 'SUPER EARLY VILLAGER' reward tier will be available for only 3 days after the launch of our campaign so if you don't pre-order within 3 days, you'll choose 'CHII SLEEVELESS TAILLEUR' from the 'EARLY VILLAGER' reward tier and pledge €182 + shipping fee. In this reward tier, you get 35% discount off retail price.
Note: After the first 500 backers, the 'EARLY VILLAGER' reward tier will no longer be available and you'll choose 'CHII SLEEVELESS TAILLEUR' from the 'REGULAR VILLAGER' reward tier and pledge €210 + shipping fee. In this reward tier, you get 25% discount off retail price.
Note: You can pre-order different items from the same reward tier. All you have to do is to pledge the total amount of the items you choose + shipping fee. You will pay shipping fee for only one item, the rest will be free of shipping charge.
*This example applies to all items
** After the campaign, we will send you a survey where you will indicate your size, your measurements, your shipping address and any other info we need to fulfill your order.
KICKSTARTER WILL NOT DEBIT YOUR CARD UNTIL THE END OF THE CAMPAIGN AND ONLY IF WE REACH OUR FUNDING GOAL.
Given that this is a full collection of different clothes, we have divided our rewards into groups with their respective discount percentages. Every Item comes with its own different price based on the reward tier.
- SUPER EARLY VILLAGER ( 40% OFF RETAIL PRICE) €99 OR MORE *(Available for only 3 days after the launch of our campaign)
- EARLY VILLAGER (35% OFF RETAIL PRICE) €107 OR MORE *(Available for the first 500 backers)
- REGULAR VILLAGER (25% OFF RETAIL PRICE) €124 or MORE (No backer limit)
- EARLY VILLAGER SHOPPING CART( 45% OFF RETAIL PRICE) €2000 OR MORE *(Available for the first 100 backers) + free shipping
- REGULAR VILLAGER SHOPPING CART(45% OFF RETAIL PRICE) €3000 OR MORE (No backer limit) + free shipping
- WHOLESALE CART (50% OFF RETAIL PRICE) €5000 OR MORE (No backer limit) + free shipping
In this section, you can see all the available items, their names and their prices according to the reward tier. As you can see, the price you pay for any item depends on the reward tier you choose. The reward tier you choose also depends on the time you pre-order.
The earlier, the higher percentage of discount and the higher percentage of discount, the lesser the amount you plegde!
We accept returns and exchange and offer refunds according to the policy on our website
I am ready to take my brand philosophy of affordable luxury, size and height inclusive fashion for every woman to the next level across Italy, Europe and the rest of the world! With this campaign, I will be able to produce this fashion collection so I can bring my collection to women from all over the world.
I have already invested in premium fabrics in Italy and the Netherlands, my ecommerce website, samples, a photoshoot for my designs and the other necessary investments to get this far. This project will allow me to take the next step. I will commission a factory here in Italy for production. The more pieces I produce, the more my costs and the prices reduce and the more women I can reach with my designs.
This crowdfunding campaign will make me realize my dream to have women from all over the world buy, wear and experience the quality and authenticity of my hgh quality cosmopolitan garments at factory price, thereby increasing my brand awareness and recognition.
Modaf Designs is a different kind of brand dedicated to people who are looking for unique and affordable fashion. Our styles are arranged in a way to meet the different needs and tastes of different types of women with motifs from original and lively combinations, whatever the occasion is.
This is where the entire village comes in! We all will decide together. All our backers will vote and decide which garments they want in other colours. We will go with the majority vote. This time, the clothes would be named after you, our backers.
This is going to be exciting!
My name is Joy I. Meribe. I was born in Nigeria but I have been living in Italy since 2003. I earned a degree in Foreign Languages and Literature in my native country, a diploma in Linguistic and Cultural Mediation in Cremona, Italy in 2015 and a Master's degree in International Business Studies in Reggio Emilia, Italy in 2012. Thanks to this rich and varied background, I have successfully worked as a Cultural/Linguistic Mediator, Business Consultant and Fashion Blogger.
I have always loved fashion but never pursued it as a career until i found myself in between jobs. I wanted to put to use my IT knowledge, creativity and passion into something interesting so I created a fashion blog where I showcased African designers and their products. People loved the pictures I posted and asked me if the clothes were for sale and where they could buy them. Having been raised by parents who were business owners, this lit a light in my head and I saw it as a good business opportunity.
I am such a perfectionist and too meticulous to rely on another person's knowledge of fashion so I enrolled into fashion school to study Pattern Making and Fashion Design.
Click on the tab above to get access to all the downloadable press materials ( Press release, Photos in high definition, Videos and Logos)
I am ready for this exciting challenge and I promise to keep you informed every step of the way, hoping you will join me in completing this amazing project!
Thank you very much for your time, your contributions and for sharing the campaign. Whether you help through pre-ordering, volunteering your time, or spreading my mission through word-of-mouth and online, I thank you.
I couldn't accomplish these goals without the help of supporters like you!
You can also contribute by sharing this crowdfunding campaign with your friends and by following our social media pages so that we can build a community around this brand.
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For Info and Enquiries...
Risks and challenges
The major risk factor would have been production and fulfilment but I already have a working relationship with the garment production factory here in Italy so I already know their timing and production capacity. That said, we humans cannot always be in control of what happens in life. Sometimes things take longer than expected but we will take precautionary steps to avoid the problems that we can control.
Being an ecommerce business owner, I have an ongoing contract with the Italian national postal service for express delivery all over the world to avoid problems that could arise from shipping.
If hopefully, we exceed our expectations by having more backers than envisaged, then I would accept my pending offer from DHL and use Shopify fulfilment service for fulfilment.
Questions about this project? Check out the FAQ