Our next goal: $20K!
Your bonus reward? Each backer (existing and new) of $15 or more will receive one extra FREE pack of our snacks!
Spread the KOOEE! Love!
The search for the perfect natural, high-protein snack started with our deep-rooted Aussie love for the outdoors. From swinging kettle-bells to running ultra-marathons, we needed a healthier snack to fuel our active lifestyles – both on the trail and at our desks. Frustrated that most high-protein snacks were highly processed and full of sugar, we decided to create our own, using only the highest quality ingredients.
The result? A delicious range of all-natural Jerky Trail Mix. Each pack includes a wholesome blend of 100% grass-fed beef jerky, naturally dried fruit, raw nuts and seeds, and nutrient rich superfoods.
Colleagues soon discovered me grazing on my Jerky Trail Mix at my desk. Craving something both tastier and more nutritious than what was conveniently available, they begged me to make “Super Snacks” for them too, and before long, our weekends were spent fulfilling orders in our tiny home kitchen.
A twist of fate allowed us to take this one step further when we moved to the US. After a tremendous amount of encouragement from our new American friends, I decided to turn down the corporate gig, switch the suit for an apron, and launch KOOEE!.
We now live in San Francisco, and our equally passionate friends Pika, Jamie and Andy have become Jerkypreneurs too and joined the KOOEE! team. Through the help (and taste buds) of countless friends, we’re now proud to finally share KOOEE! with you!
Our range of Jerky Trail Mix is the ultimate NATURAL snack to fuel your next adventure.
Ideal for health-conscious, active people, our snacks are made using only PREMIUM, ALL NATURAL INGREDIENTS, and nothing else. First and foremost, they are DELICIOUS, but our snacks have some other pretty cool features too:
We spent months developing our world-first (patent pending) RIP>PEEL>MIX POUCH, which makes this easy. With jerky in one compartment and trail mix in the other, all you need to do is rip open the bag and the dividing seal peels away, allowing you to eat the snack all mixed together. This maintains freshness, maximizes flavor and prevents sticky fingers.
We are initially offering two great-tasting flavors, Lime Pepper with Mango and Smoked Chipotle with Apple.
Our Lime Pepper with Mango Jerky Trail Mix has become a favorite among friends. Our jerky is seasoned with cracked pepper and infused with fresh lime juice, a taste that intensifies with every bite. This is combined with naturally sweet dried mango (no added sugar or sulfates), a blend of crunchy nuts and seeds, and a pinch of dried goji berries.
Our Smoked Chipotle with Apple offers a smoky yet subtle heat—just enough to warm up your tastebuds on a mountaintop. Each bag has a healthy blend of smoky, chipotle inspired beef jerky, naturally dried apple slices, raw nuts and seeds, and a sprinkle of antioxidant-rich cacao nibs.
Our search for a truly amazing source of the finest 100% grass-fed beef led us to the beautiful island state of Tasmania, Australia. Tasmania is scientifically regarded as a global benchmark for pure air and clean rainwater (yes, really!). The farmers we work with are proud to sustainably raise 100% grass-fed beef in the lush, year-round pastures of such a pristine environment.
Why the hassle with using grass-fed beef?
Aside from being more sustainable and ethical, it is also healthier for you too. When compared to regular, grain-fed beef, grass-fed beef contains up to five times as much Omega-3 fatty acid, and is loaded with more CLA, Vitamins A and E and micronutrients. Additionally, all our beef is non-GMO and will never have added hormones or antibiotics.
Each individual pack of KOOEE! is stamped with a code that allows you to trace the beef inside all the way back to the Tasmanian farm where it was raised – pack to farm. The unique code allows you to find out the exact location of the farm, discover the farmers, and learn about the type of cattle that they raise. All you have to do is enter it into our website and click “Trace”.
Over the past two years we’ve tested our snacks with hundreds of people from all walks of life. The conclusion? People love it. Here's what they actually said:
“So when can I start buying these? I want to eat one pretty much every-time I go surf – I’m hooked!” – Emily S, surfer, CA.
“Love the jerky!!!” – Neil M, former Army Ranger, MD.
“It is awesome... I opened it thinking I would just have a taste this afternoon – and now it is all gone!” – Mark G, ultra-marathon runner, Australia
“Bottom Line: I thought it was great.” – Ben B, CrossFitter, WA
This pre-sale through Kickstarter is the first time that we’ll be offering our KOOEE! Jerky Trail Mix for sale to the public. At each reward level (except for our KOOEE! Kit $30 reward), we are offering you snack-size 2.15oz pack(s) of KOOEE! shipped straight to your door. Thanks for your support! We genuinely appreciate it.
We’re also offering some beautifully designed, custom merchandise to take with you on your adventure.
We’re offering a unique seamless bandana that has been custom-designed by our team. Whether you’re a pro ultra-marathoner or a morning Yoga person, you’ll love wearing this piece of kit however you need it: beanie, headband, wristband, balaclava or scarf.
We are giving away our bandanas on all reward offerings $50 and above (except for our KOOEE! Kit reward option).
Instead of the usual t-shirt giveaway, we wanted to offer something our fans would actually use. That’s why we’re offering authentic, limited edition KOOEE! Headsweats performance Visors and Hats (of your choosing). Each moisture-wicking visor/hat has a two-year warranty, is machine-washable and has been used by athletes across the world!
We are providing our custom Hats and Visors for our KOOEE! merchandise deal ($30), perfect for our vegetarian friends and those overseas! We are also offering our Hats/Visors for our limited early bird Double Case offer ($95 – only 80 available) and for all rewards over $200.
We’re ready to hit the ground running!
- Our products are USDA approved.
- We have a great team behind us.
- We have a manufacturer in California and all the supplier relationships we need.
- Our packaging is complete and ready to be printed and shipped.
We’ve been able to bootstrap this dream so far, but only with your help will we be able to bring our unique product to you guys, our fans!
Your support will help finance our first ever commercial production run. Backing our project will also allow us to bring to market our next delicious flavor, Chili Cherry with Berries, which has already been USDA approved. Most importantly, however, by backing our Kickstarter you will receive the VERY FIRST PACKS of our snacks.
We’ve been burning midnight oil to prepare our operations for our first production run, and with your help we can finally make it there.
Originally, "KOO-EE!" was a call made by Indigenous Australians to communicate across vast distances. Today, the call of "KOO-EE!" is used by adventurers to express their awe on a breathtaking mountaintop, or reveal the wild exhilaration of running deep into the woods. It's this raw energy of the outdoors that first inspired us, and is what we want to share with you in every pack of our snacks.
KOOEE! was founded in 2013 by a group of friends with a genuine passion for healthy eating and the outdoors. We’re in San Francisco, California, Boulder, Colorado and Launceston, Tasmania. We love making new friends, so please hit us up if you are around!
Do you ship overseas?
While we are focusing our project primarily in the US and Canada, we may be able to ship overseas to certain countries on a case by case basis. Hit us up with an email and we will determine if we can get KOOEE! to you. Please note that we are unable to export our Jerky Trail Mix to Australia and New Zealand due to customs restrictions. However, we'd still love your support, so help us get off the ground by purchasing some awesome KOOEE! Kit instead and we'll ship it straight to you!
Risks and challenges
Thanks to the immense support of our advisors and friends during the last two years, we believe that we have done everything we can to mitigate the risks and challenges posed by starting a new jerky business.
Although we’ve already gone through the difficulties of obtaining USDA approvals for all three products (including the flavor we have yet to launch), and sourced a USDA-compliant manufacturer, there are still risks that remain, as with every food business.
As we are sourcing all our premium, grass-fed beef from our partner in Tasmania, there is always the risk of inconsistent supply due to the time-lag between requesting the beef and having it shipped, made-to-order, to the US. However, as we’ve already indicated with our supplier our needs for the next three months, we will have enough beef supply going forward.
Additionally, due to quality of the ingredients we are sourcing, from the organic coconut aminos in our marinade, to our dried unsweetened mango, we understand that there will be seasonal fluctuations in supply and demand. As a result, we’ve produced a list of secondary partners that we will be able to source our ingredients from should receiving goods from our preferred supplier prove impossible.
Finally, our proposed Kickstarter Timetable above is dependent on a successful production run that assumes that all supplies required for production have been received, and that we will be able to schedule the week of production with our manufacturer as planned. Nevertheless, we are confident that we will be able to produce by early November, and start shipping out our first packs of KOOEE! by the middle of that month.
We are excited to launch this Kickstarter and foster a community of likeminded individuals that have a passion for healthy food and an active lifestyle. We will be completely involved with our supporters during this process and promise to forward any updates regarding our project in a timely manner. Of course, we are open to any feedback, suggestions or questions along the way.
Thanks again for viewing our project. With your support, we can take KOOEE! to the next level.Learn about accountability on Kickstarter
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