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840 miles of coastline.
20+ years of exploration.
6 different vans.
100+ paintings.
1 book.
840 miles of coastline. 20+ years of exploration. 6 different vans. 100+ paintings. 1 book.
395 backers pledged $40,459 to help bring this project to life.

About

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$40,459

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mattbeardart.com/book

I’ve been working on this book for over a decade. After years of slowly working toward my long term goal of painting the entire California coast, I’ve realized that it’s going to take a lifetime, and even then I will never be truly “finished”. But hey, even though there will always be more work to do, I have already painted a wide range locations in every coastal county of the state and at last I am going to release a large collection of my favorite pieces in this first volume of my life’s work.  

But it’s more than just a book of art. Every painting has a story to tell; fences hopped, encounters with friendly locals, battles with nature itself while attempting to paint out on the edge of a cliff in the wind and against all better judgement. These are the stories of real places. They can’t always be told through art alone, and they certainly can’t be conveyed in a gallery show (who reads anything in a gallery?). To put it simply, this book is, without a doubt, the fullest expression of the artwork I’ve created over the last 15 years. I hope you all dig it.

At a Glance:  

  • 176 Pages!  
  • Over 2 lbs!  
  • 157gsm (135 lb.) Luxurious Heavyweight Gloss Art Paper  
  • 100+ Paintings  
  • Hardbound Cover  
  • 9" x 10" - We looked at lots of books. Not too big, not too small. The perfect balance.
  • Protective Cardstock Slipcase (NO PLASTIC WRAPPING!)  
  • Foreword by Chris Ahrens  
  • Estimated delivery date: November 2018  
  • Expected retail price after release: $60

For more info and current availability status, check the project updates above or visit my site at mattbeardart.com/book

Thanks!

What Others Are Saying

"As an artist, Beard is grounded in the plein air tradition, yet his work hints at unknowable things, celebrating a fanciful ocean life rarely encountered since the work of Rick Griffin. Like previous masters, Beard seems to realize that it is not what we know about the California Coast that lures us there, but the things we don’t know, and will never know. These enigmas run deep into the fossilized oyster beds pounded smooth by a million north swells before the images appear on canvas, and leave us longing to know their hidden mysteries.”       
-Chris Ahrens | Author

“I first became aware of Matt's work in The Surfer's Journal years ago as a representational artist with substantial chops and a style that immediately caught my eye, restrained, with solid fundamentals as the underpinning. As I got to know him we casually painted outdoors a bit, when he was in the area. Then Matt went big with ‘plein air’ and was covering the entire state! So stoked to see this book documenting such a fertile period in the creative journey from a guy that can wield a pen nearly as well as a brush.”           
-Wade Koniakowsky | Artist

"I have plein air painted my entire career and I can say that there is almost never the perfect day. The weather, the thoughts, the viewers they are all there to bug an artist, but Matt is like a father who is always there for his child no matter what the situation. While other artists are tucked away into the comfort of their studio, maybe some music on or even a dubie sitting in the ashtray, painting their pretty waves, Matt is out there like Ulysses in the storm. Aaaannnnddddd..... Most plein air painters have a very similar style, but you can tell a beard instantly. His style is as unique as his approach."
-Ron Croci  | Artist

“Matt’s artwork is more than just the beach and the waves. His work invites viewers to become part of these incredible coastal landscapes. As an artist ambassador for Save The Waves Coalition, Matt's imagery is instrumental to Save The Waves’ work to compel all coastal users to embrace, enjoy, and protect these places we love.”
-Gavin Comstock | Conservationist with Save the Waves Coalition

“I’ve witnessed Matt at work first hand all over the California coast, and whether these paintings are piled up in the back of his van or on the walls in the gallery, it’s a truly unique and incredible collection. I am beyond thrilled that he has put it all into this book for the world to enjoy."
-Petra Kavanagh | Misfit Gallery- La Jolla, CA

"I am one of those who question nearly everything in life. Matt Beard celebrating the entire California coastline with his paintbrush is not one of them. In fact he truly is the only individual I would trust with such a sacred mission.”
-Pierce Michael Kavanagh | Misfit Gallery- La Jolla, CA

Risks and challenges

I’ve already done much of the heavy lifting on this project. During the start of the year, when it rains for days on end here on the far northern coast of California, I skipped most of my yearly studio time to focus instead on creating this book. The artwork selections, story-writing, design and layouts are all complete. The text has been edited and re-edited by a great team of razor sharp punctuation slingers. I’ve got printing quotes lined up and selected a great printer to work with at CrashPaper, based out of Playa Del Rey in California, who has been more than helpful in answering a near endless stream of questions about options for this book as I’ve narrowed it down to the point it currently sits: just waiting to pull the trigger.

I won’t know exact quantities to order until this Kickstarter campaign ends, but everything is in place to press that GO button once this thing wraps up. Here’s a rough timeline:

May 24: Campaign ends

June 1: Final Edits (will look again with fresh eyes prior to placing order)

June 7: Finalize Order options

June 8: Place the big Order!

June 15- September 7 (or later if need be): Hurry up and wait for books to arrive, (estimated 3 month turnaround), but in the meantime…plan a series of road trips to complete all the requested paintings along the California coast that backers have pledged for, as well as connect in person with everyone that pledged at the California Day or Rare Bird levels:

September 8: Books Arrive! Chaos ensues while checking quality, making final preparations, final touches, sorting out who gets what, etc.

November 1: Emerge from chaos victorious and Books ship out to backers!

January 1- February 28: Complete any studio paintings commissioned by the Rare Bird backers.

Hooray. I’ll take a nap in March.

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  1. Reward no longer available

    Pledge $40 or more About $40

    Paul Elder Special

    Sorry for messing up that drawing you were working on at the Green Flash Brewery when you stepped away for another beer. You left the pen right there on the table and it looked like fun. You didn't seem too stoked when you returned. This special deal is for you. If your name isn't Paul Elder, please back off and select a different option. Thanks.

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
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    Pledge $45 or more About $45

    Early Bird Special

    You guys are on it! ...so I made this deal just for you. It's the full book and all that, but at a price it will never be offered at again. Act fast!

    Retail: $60

    Plus a free calendar, hey?

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
    • 2019 Matt Beard Art Calendar
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    The BOOK!

    This is it. The book itself. All 176 pages of it, in all its printed glory, but for less than you'll be able to get it for later.

    Retail: $60

    Plus a free calendar, hey?

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
    • 2019 Matt Beard Art Calendar
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    The Book and Nothing But the Book

    This is it. The book itself. All 176 pages of it, in all its printed glory, but for less than you'll be able to get it for later.

    Retail: $60

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
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    Collector's Limited Edition Book

    For the serious collectors. These will feature a signed and numbered embossment on the lower left side of the opening spread of the book. Also includes exclusive Liner Notes -an insert featuring an in-depth explanation of some of the more... shall we say, "cryptic" elements contained in the book. Oh, and a freaky map.

    Retail: $125

    Plus a free calendar, hey?

    Includes:
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • 2019 Matt Beard Art Calendar
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    Pledge $100 or more About $100

    Two is Better than One!

    This is the book times two!.

    Retail: $120

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
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    One for You, One for a Friend

    This is the book times two. One Collector's Limited Edition Book for you, and one regular edition for your pal.

    Retail: $185

    And a free calendar for each of you, hey?

    Includes:
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • Painting the California Coast: Vol. 1 | The Book
    • 2019 Matt Beard Art Calendar
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    Collector's Limited Edition

    For the serious collectors. These will feature a signed and numbered embossment on the lower left side of the opening spread of the book. Also includes exclusive Liner Notes -an insert featuring an in-depth explanation of some of the more... shall we say, "cryptic" elements contained in the book. Oh, and a freaky map.

    Includes:
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
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    Pledge $150 or more About $150

    Flashback- 2008 Special!

    Score one of my last signed copies of the now out-of-stock issue of The Surfer's Journal from 2008 (Vol. 17#3) that featured a look at one region of California through my art and writing. An early precursor to this book. Paired with a Collector's Limited Edition Book, your bookshelf or coffee table will be feeling quite fancy.

    Retail: Priceless

    Includes:
    • Signed Copy -Surfer's Journal Vol. 17#3 featuring Matt Beard Art
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • 2019 Matt Beard Art Calendar
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    Surfer's Journal Private Reserve Special

    My friends at The Surfer's Journal saw that the last a few copies I had of the 2008 issue that featured my artwork (vol. 17, #3) sold out within the first few days of this campaign, so they went spelunking in the depths of their cavernous warehouse and unearthed five more of these otherwise unavailable backissues and generously offered them to help support the project. Personally signed, and paired with your Collector's Limited Edition of the book, your bookshelf will never have felt so fancy. Just don't forget to thank the good folks at The Surfer's Journal. Subscribe, drop off a sixpack, whatever it takes. Show them some love though, okay?

    Includes:
    • Signed Copy -Surfer's Journal Vol. 17#3 featuring Matt Beard Art
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
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    Stocked and Stoked Special

    Essentially an unofficial wholesale deal for this ten book package (9 regular edition books and one Collector's Limited Edition), considering the books will retail for $60 each. Stock up store shelves with books to sell, or stock up your home shelves with books to give to your favorite people... either way, you'll get a 2019 Calendar with every book, and one Collector's Limited Edition Book for your personal enjoyment.

    Retail value: $665

    Plus a free calendar with every book, hey?

    Includes:
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • Painting the California Coast: Vol. 1 | The Book
    • 10× 2019 Matt Beard Art Calendar
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    Stocked Up and Stoked Out!

    Essentially an unofficial wholesale deal for this ten book package, considering the books will retail for $60 each. Stock up store shelves with books to sell, or stock up your home shelves with books to give to your favorite people... either way, you're getting them for a crazy good bulk order price.

    Retail value: $600

    Includes:
    • 10× Painting the California Coast: Vol. 1 | The Book
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    California Canvas Print Special

    Choose from a wide range of my Limited Edition Canvas Prints featuring the California coast, up to 1000 sq. in. (depending on ratio and size of original artwork). Along with the Collector's Limited Edition of the book, for only $500, that's quite a deal. Hit me up if you have any questions on available images. I'm happy to help you sort it all out.

    Retail: $700

    Includes:
    • Large Limited Edition Canvas Print- (your choice of image)
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • 2019 Matt Beard Art Calendar
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    Pledge $500 or more About $500

    Large Framed Canvas Print Special

    Choose from a wide range of my Limited Edition Canvas Prints featuring the California coast, up to 1000 sq. in. (depending on ratio and size of original artwork). Along with the book of course, for only $500, that's quite a deal. Hit me up if you have any questions on available images. I'm happy to help you sort it all out.

    Retail: $635

    Includes:
    • Painting the California Coast: Vol. 1 | The Book
    • Large Limited Edition Canvas Print- (your choice of image)
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    Highway One Special

    If you're interested in this book of my artwork, let me just ask, "why not own some original artwork to go with your Collector's Limited Edition Book?" This reward level includes one 16" x 20" original plein air painting that I will create on site at the location of your choice anywhere on the California coast.

    Includes:
    • 20" x 16" Original Plein Air Painting- Location of Your Choice
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • Rare Map of future California - 8" x 10" archival print
    • 2019 Matt Beard Art Calendar
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    Pledge $1,500 or more About $1,500

    California Day

    Let's connect in person on my next road trip! We'll make a whole day of it. Go for a surf, hike around, swap stories, share a meal or two... pretty much whatever makes sense along the way to choosing a location for me to paint an original 16" x 20" painting for you while you hang out and enjoy the process. And yes, of course you'll get the Collector's Limited Edition Book and all the standard goods.

    Includes:
    • 20" x 16" Original Plein Air Painting- Location of Your Choice
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • 2019 Matt Beard Art Calendar
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    Pledge $5,000 or more About $5,000

    The Rare Bird

    If there's one thing that's hard to come by when it comes to my artwork, it's a large format studio painting. I only do a handful each year and they are generally sold before I start them. Let's do one for you, but let's do it right and spend the day sorting it out at the location on the California coast of your choice. We'll even throw in a 20 x 16" plein air painting along the way, so you'll come away with the best of both worlds.

    Plus all the other goods. You're VIP status here. We'll hook you up.

    These take time though so I can only offer 2 of them with this campaign.

    Includes:
    • 48" x 36" Original Studio Painting
    • 20" x 16" Original Plein Air Painting- Location of Your Choice
    • Painting the California Coast: Vol. 1 | Collector's Edition Book
    • Exclusive Liner Notes - Explanations and Extras
    • 2019 Matt Beard Art Calendar
    • Rare Map of future California - 8" x 10" archival print
    • Signed Copy -Surfer's Journal Vol. 17#3 featuring Matt Beard Art
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Funding period

- (34 days)