I’ve been working on this book for over a decade. After years of slowly working toward my long term goal of painting the entire California coast, I’ve realized that it’s going to take a lifetime, and even then I will never be truly “finished”. But hey, even though there will always be more work to do, I have already painted a wide range locations in every coastal county of the state and at last I am going to release a large collection of my favorite pieces in this first volume of my life’s work.
But it’s more than just a book of art. Every painting has a story to tell; fences hopped, encounters with friendly locals, battles with nature itself while attempting to paint out on the edge of a cliff in the wind and against all better judgement. These are the stories of real places. They can’t always be told through art alone, and they certainly can’t be conveyed in a gallery show (who reads anything in a gallery?). To put it simply, this book is, without a doubt, the fullest expression of the artwork I’ve created over the last 15 years. I hope you all dig it.
At a Glance:
- 176 Pages!
- Over 2 lbs!
- 157gsm (135 lb.) Luxurious Heavyweight Gloss Art Paper
- 100+ Paintings
- Hardbound Cover
- 9" x 10" - We looked at lots of books. Not too big, not too small. The perfect balance.
- Protective Cardstock Slipcase (NO PLASTIC WRAPPING!)
- Foreword by Chris Ahrens
- Estimated delivery date: November 2018
- Expected retail price after release: $60
For more info and current availability status, check the project updates above or visit my site at mattbeardart.com/book
What Others Are Saying
"As an artist, Beard is grounded in the plein air tradition, yet his work hints at unknowable things, celebrating a fanciful
ocean life rarely encountered since the work of Rick Griffin. Like previous masters, Beard seems to realize that it is not what
we know about the California Coast that lures us there, but the things we don’t know, and will never know. These enigmas
run deep into the fossilized oyster beds pounded smooth by a million north swells before the images appear on canvas,
and leave us longing to know their hidden mysteries.”
-Chris Ahrens | Author
“I first became aware of Matt's work in The Surfer's Journal years ago as a representational artist with substantial chops
and a style that immediately caught my eye, restrained, with solid fundamentals as the underpinning. As I got to know
him we casually painted outdoors a bit, when he was in the area. Then Matt went big with ‘plein air’ and was covering
the entire state! So stoked to see this book documenting such a fertile period in the creative journey from a guy that
can wield a pen nearly as well as a brush.”
-Wade Koniakowsky | Artist
"I have plein air painted my entire career and I can say that there is almost never the perfect day. The weather, the thoughts, the viewers they are all there to bug an artist, but Matt is like a father who is always there for his child no matter what the situation. While other artists are tucked away into the comfort of their studio, maybe some music on or even a dubie sitting in the ashtray, painting their pretty waves, Matt is out there like Ulysses in the storm. Aaaannnnddddd..... Most plein air painters have a very similar style, but you can tell a beard instantly. His style is as unique as his approach."
-Ron Croci | Artist
“Matt’s artwork is more than just the beach and the waves. His work invites viewers to become part
of these incredible coastal landscapes. As an artist ambassador for Save The Waves Coalition,
Matt's imagery is instrumental to Save The Waves’ work to compel all coastal users to embrace,
enjoy, and protect these places we love.”
-Gavin Comstock | Conservationist with Save the Waves Coalition
“I’ve witnessed Matt at work first hand all over the California coast, and whether these paintings
are piled up in the back of his van or on the walls in the gallery, it’s a truly unique and incredible
collection. I am beyond thrilled that he has put it all into this book for the world to enjoy."
-Petra Kavanagh | Misfit Gallery- La Jolla, CA
"I am one of those who question nearly everything in life. Matt Beard celebrating the entire California
coastline with his paintbrush is not one of them. In fact he truly is the only
individual I would trust with such a sacred mission.”
-Pierce Michael Kavanagh | Misfit Gallery- La Jolla, CA
Risks and challenges
I’ve already done much of the heavy lifting on this project. During the start of the year, when it rains for days on end here on the far northern coast of California, I skipped most of my yearly studio time to focus instead on creating this book. The artwork selections, story-writing, design and layouts are all complete. The text has been edited and re-edited by a great team of razor sharp punctuation slingers. I’ve got printing quotes lined up and selected a great printer to work with at CrashPaper, based out of Playa Del Rey in California, who has been more than helpful in answering a near endless stream of questions about options for this book as I’ve narrowed it down to the point it currently sits: just waiting to pull the trigger.
I won’t know exact quantities to order until this Kickstarter campaign ends, but everything is in place to press that GO button once this thing wraps up. Here’s a rough timeline:
May 24: Campaign ends
June 1: Final Edits (will look again with fresh eyes prior to placing order)
June 7: Finalize Order options
June 8: Place the big Order!
June 15- September 7 (or later if need be): Hurry up and wait for books to arrive, (estimated 3 month turnaround), but in the meantime…plan a series of road trips to complete all the requested paintings along the California coast that backers have pledged for, as well as connect in person with everyone that pledged at the California Day or Rare Bird levels:
September 8: Books Arrive! Chaos ensues while checking quality, making final preparations, final touches, sorting out who gets what, etc.
November 1: Emerge from chaos victorious and Books ship out to backers!
January 1- February 28: Complete any studio paintings commissioned by the Rare Bird backers.
Hooray. I’ll take a nap in March.Learn about accountability on Kickstarter
- (34 days)