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Great lighting for every moment of your day, based on a personal online lighting advice.
165 backers pledged £54,552 to help bring this project to life.

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£54,552

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Meet Innr

Innr is a groundbreaking new approach to interior decorating, using the magical power of light. 

Innr changes the way you experience lighting. Most of us still consider lighting in our home as a collection of lamps that produce light. But a collection of lamps doesn’t necessarily create good lighting. Innr isn’t about lamps. It’s about great lighting, for every moment and every activity in your home. 

  • Ever wondered how all those glossy interior design magazines manage to showcase these beautiful homes with the lighting just right?
  • Ever been put off by the price of a professional lighting plan? 

At Innr we believe every home deserves great lighting at every moment of the day. It’s why we’re here: to make great lighting accessible to everyone. Outside you’ve got the sun, inside you’ve got Innr. 

How does it work ?

Step 1. The online Light Advisor

At Innr.com we'll create a personal online lighting plan for you, tailored to your home: 

  • Simply start by sketching the dimensions of your room
  • Indicate where the room’s fixed features are, such as doors and windows.
  • Add your furniture and any beautiful belongings you’d like to accentuate.
  • Press enter… 

and you have your personalised lighting plan. As well as all the products you need to make it happen, ready to be delivered to your home. 

Get your personalised lighting plan in three easy steps
Get your personalised lighting plan in three easy steps

Step 2. Installation 

Once your order has arrived you’re ready for step two. Installation is quick and easy with the personalised lighting plan of your room and the contents of your order: state-of-the-art Innr LED spots, easy-to-install strips and bulbs, an internet bridge, and everything else needed to achieve the transformation of your room.

Step 3. The Innr experience

With the installation complete, you’re ready for the final step. After logging into your Innr account via the app on your smart device, you’ll be shown tailor-made settings for different moods and activities, based on the personal lighting plan created for your room. 

With a single screen tap you can adjust the lighting to fit your current mood or activity. For dining, relaxing, having friends round, working from home or doing homework with the kids. Innr provides great lighting for everything you do, including when you’re doing nothing much and just want to relax. 

Other Innr benefits

Where do we stand ?

What started with a vision to empower people to be able to create better lighting at home, has now materialized into fully functional software and prototypes that are ready for mass production.

The online lighting advisor has undergone numerous iterations and reviews with consumers and lighting designers to make sure that the interface is simple and the advice is top notch. We’re happy with the results so we plan to release a beta version next month.

We've built many prototypes of the lighting products so we can be sure they deliver the lighting quality and ease of installation we promise. The designs have been finalized and the first tools have been ordered. We've been really fortunate to be able to work with an international team of outstanding design partners and suppliers who have thought with us every step of the way, using their experience gained from working for leading lighting and electronics brands.

What's next ?

In four months' time we expect to deliver the first orders. While we continue to tweak the software, the biggest step now is to order tooling, start production and go through certification so that we can start shipping. Meanwhile we are working on brand development, marketing positioning, packaging, and all the other of other major details that are needed to bring Innr to life.

The planning:

November: Tool making, pilot production & certification. Beta version light advisor live

December: Start production. light advisor refinements

January: First shipments from supplier. Light advisor version 1.0 live

February: Start fulfillment Kickstarter rewards

March: All Kickstarter rewards delivered

Why Kickstarter ?

We’ve come a long way over the past year with the creation of Innr. We think it will revolutionize the way people light their homes. Your support will allow us to order tools and start up production so that we can make Innr available to you and everyone interested in personalised great lighting. More importantly, as part of the Kickstarter community, you'll not only be supporting us with crowd funding, but also with great ideas and feedback to help make Innr even better. We’re keen to receive your sharp and insightful reviews. The claim we make is a substantial one, and we really want Innr to live up to it. Use it, test it, give us your thoughts.

The rewards

 

The Innr team

An international bunch who all believe in the magical power of light to enrich homes and interiors. Our vision and passion lie in the desire to change the way people experience lighting.

In our 'office'
In our 'office'

Thanks for your support !

We’re delighted to be able to share the Innr journey with you, and hope you’ll join us in our mission to change the way people think about lighting. Help us make great, personalised lighting for every moment of the day available to everyone. And please check www.innr.com or..

Risks and challenges

There are always plenty of pitfalls and hurdles to overcome when truly innovating. Innr, with its technical complexity, has been no exception. The good news is that some of the biggest risks on our journey in creating Innr now lie behind us.

We've had to develop software that can provide sound lighting advice and the results we believe in. We also wanted to develop top quality led products that are smaller than anything available on the market. To top it all, we wanted to develop a reliable wireless control system that could be programmed through the lighting advisor. We're proud to say we managed to achieve all of our objectives. Innr has been created thanks to a great team with the right experience and ambition and first-class suppliers who are ready to get going with manufacturing Innr for us.

In the next phase the main risks are in production delays, release test hiccups and software bugs. For the most typical risks, we have identified ways to minimize them and to resolve them if they should crop up. Nevertheless, you can never eliminate sheer bad luck. So we’ve allowed for some slack in the production planning, if only to reinforce in our own belief that we’ll be able to deliver on time.

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Support

  1. Select this reward

    Pledge £10 or more About $13

    THANKS a lot for your support. We love you too. And by the way, you look great today!

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  2. Select this reward

    Pledge £45 or more About $57

    STANDARD INTRO KIT.
    Get a first glimpse of what Innr can do for you: 2 classic bulbs and a remote for easy and convenient control. Who was it again that said: 'Every great journey begins with a first step'?

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    23 backers
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  3. Select this reward

    Pledge £70 or more About $89

    BOOKCASE LIGHTING KIT.
    Experience the difference it will make to your books, and the room they’re in.

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    19 backers
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  4. Select this reward

    Pledge £125 or more About $159

    CLASSIC BULB KIT.
    Pimp your ‘traditional fixtures’, that treasured designer lamp or those old things you scored on the flea market.

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    Limited 31 backers
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  5. Select this reward

    Pledge £150 or more About $191

    CLASSIC BULB KIT.
    Pimp your ‘traditional fixtures’, that treasured designer lamp or those old things you scored on the flea market.

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    2 backers
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  6. Select this reward

    Pledge £200 or more About $255

    ACCENT LIGHTING KIT.
    Enjoy the changes Innr can make, highlighting and lowlighting parts of your interior to fit with what you’re doing (or not doing).

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    14 backers
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  7. Select this reward

    Pledge £350 or more About $446

    COMPLETE LIGHTING KIT.
    You will truly feel the magic power of light and the contribution to your well-being.

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    26 backers
    £
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  8. Select this reward

    Pledge £750 or more About $956

    THE INNR VIP PACKAGE.
    You get the Complete Lighting Kit, plus real-time personal lighting guidance from one of our trained light advisors. Yeehaa!

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    9 backers
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  9. Select this reward

    Pledge £2,500 or more About $3,186

    THE COMPLETE HOME SOLUTION.
    Your budget for a complete lighting solution: a tailored set of products to fully satisfy your personal wishes and requirements in your home. We’ll advise you, we’ll guide you, we’ll help you change the way you experience lighting. The true Innr experience!

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Funding period

- (30 days)