An estimated 3.8 million sports- and recreation-related traumatic brain injuries occur each year, according to the Centers for Disease Control and Prevention. And WAY too often, the injury is overlooked: A 2013 study from the National Academy of Sciences found that high school athletes had a “culture of resistance” to reporting concussions and following treatment plans. NOT good if you ask us. So, what are we going to do about it?
Our innovative technology has since been featured on The Colbert Report, Fox 10 Phoenix, OSU TV, the Clinton Global Initiative University, and The Walden University Blog.
As a concerned parent, our CEO (Eric L. Luster) founded Movement Interactive to support the development of a unique, customizable, and crazy-effective wearable technology we call Hiji Band. This wearable solution has been created to detect and report Traumatic Brain Injury (TBI) in youth sports. Not only do we have a cool, customizable wearable technology, but we have also developed a mobile app that integrates with the Hiji Band to report on brain injury-related activity to ensure parents, coaches, and athletes are aware of any damage caused during practice or games. Therefore, the necessary precautions can be taken regarding a child’s play. How awesome is that?
We've had the honor of receiving several grants and scholarships to make our project happen, and we're pretty proud of that. Even though we've got a ton of community support, we need additional funding to manufacture and produce enough of these gadgets for all. Not to mention, we're in need of funds to complete the integration process.
That's where YOU come in.
So -- will you help us make this thing happen, so we can help you and thousands of others recognize and be aware of TBI in youth sports?
The Hiji Band consists of an impact-detecting sensors that fit comfortably inside our custom headband, coupled with computer software that automatically collects and stores impact data, and sends real-time alerts to key personnel via our mobile app when a player suffers a strong head impact. The sensors are capable of tracking key factors from an impact, namely direction, location, and speed.
The software wirelessly integrates with the Hiji Band, and facilitates long-term data collection that allows teams to compile a “lifetime” record of all notable head impacts that the player has received. The software will also render impact data in easy-to-understand images, graphs, and text. Hiji Band, therefore, seeks to help players and coaches to better understand the consequences of players’ head impacts, and to help them make decisions regarding safe future play and health treatment. Below describes the features for the Hiji Band.
Our team has worked relentlessly to deliver a solution that addresses the problem. We have worked with the medical, sports, and academic communities to identify the requirements. During this process, we have conducted over 200 in-person interviews that has been a driver to our development efforts. We found that youth players want to know if they received a TBI causing impact; but do not want the information to be used to remove them from play. On the other hand, parents want to know this information immediately.
Both the youth players and parents agree on one thing: the headband must be stylish and comfortable! Therefore, our team has heavily focused on industrial design. To accomplish this, we have taken advantage of high-tech resources available at our local TechShop. We were able to complete several iterations and actually test designs with the wearer’s and the buyer’s. Below, you can see our team in action:
Update: Using the Laser Cutter at the Chandler TechShop, to prepare prototypes for the AZ Supreme basketball team.
During this KickStarter campaign, early contributors will have the ability to pre-order the Hiji Band. This version includes an on-board two-way alerting mechanism and data storage capability. We are currently developing our next version of the Hiji Band and it will include the full wireless capability and support through our mobile app. Our goal is to create a wireless version that includes a user interface that meets the requirements of our actual users. Below, you can find images of the final stages of prototyping and our mobile app working with the sensor.
Our team has sought early support and has successfully started to execute the marketing strategy. Through early contributions, we have secured our first mobile marketing and support vehicle. This mobile marketing unit will support the local Phoenix, AZ area. This includes activities during Super Bowl XLIX. Please pledge your support to be a part of the Hiji Band Movement!
To date, we have used our own money for research, testing, and development of the Hiji Band. In addition, we have secured funding through organizations, such as the Arizona Commerce Authority (ACA), the City of Phoenix and the City of Mesa – Arizona. The grant funds have been applied to developing and establishing manufacturing processes, tooling, industrial design, and environmental testing.
By achieving our goal, your early contribution will go directly to supporting production and manufacturing of the Hiji Band. This is the core of new product line and costs include manufacturing and delivery of the custom MetaWear chip and fabrication of the headband. Ultimately your support will allow us to continue making game changing products, so please support us, we won't let you down.
We'll keep you apprised of updates to our production calendar throughout the campaign and up to when we fulfill backer's pledges. To date, we have developed an Android mobile app that works and has been tested with existing prototypes. With the use of campaign contributions, we plan to enhance usability and the user interface.
- February - March 2015 - Production will begin on the Hiji Band
- April 2015 - Tooling on the sensor enclosure and fabrication of the neoprene headbands
- May 2015 - Quality Assurance testing and fulfillment of “Early Bird” orders
- June - July 2015 - Fulfillment of remaining Backer rewards
Currently we are on schedule to deliver all rewards by the aforementioned delivery dates.
Our team is the essential piece of our plan. Most of our team has worked together for almost three years and are committed to the vision. The team is multi-discipline and have learned the importance of collaborating with others of a different skillset.
Our team has mitigated risks by acquiring the right expertise and mentors to support planning. We have acquired support from medical professionals that have expertise and knowledge in first response. This was vital, because the system reports in real-time and there are protocols that we must follow. Our next focus for risk reduction will come via our testing and evaluation milestones.
Please visit the product website to receive additional information of each team member and additional detail about Hiji Band: www.hijiband.com
Disclaimer: The Hiji Band is not a medical device. The Hiji Band was designed to report on the likely-hood of a concussion. Users should seek professional medical support for all concussions.
Risks and challenges
Our primary challenge involves customization services for smaller orders. Customized headbands can get quite expensive with orders less than 2,500 units. Although, it’s possible to fulfill the orders it’s not the most optimal situation.
Additional risks include: manufacturing of end items that are integrated to make each Hiji Band. To mitigate the risk, we have selected manufacturers that have an outstanding track record and maintain consistent delivery schedules. Also, his process was tested during early prototyping and all of manufacturers delivered on time.Learn about accountability on Kickstarter
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