Drawing attention to the global water crisis by transforming rooftop water tanks across all five boroughs into temporary works of art.
For the first time in history, New York City’s iconic water tanks will be used as canvases for public art. Twelve feet high, thirteen feet in diameter, made mostly of redwood, water tanks can be seen from almost every corner of the City.
With the support of the City of New York, we present The Water Tank Project (TWTP). For twelve weeks during Summer 2013, TWTP will transform the skyline by converting water tanks across all five boroughs into works of art on the subject of water. Artists participating in TWTP will donate original works of art, which we will scan and print on vinyl material that will be installed on carefully selected tanks. These artist-designed tanks will spark a global dialogue about the future of one of our most precious and endangered resources: WATER.
Public art takes place outside museum and gallery walls. It is free, open 24 hours a day, and accessible to everyone. Kickstarter allows us the opportunity to realize our dream of funding this landmark public art event by the same community it serves: you the people!
WE WANT NEW YORK CITY TO LOOK UP AGAIN, TO DREAM BIG, TO FEEL PROUD, TO CREATE, TO SHARE, TO BELIEVE, TO TAKE ACTION.
Education and technology maximize the impact of our message from the New York City public school classroom to the iPads and smart phones of tourists visiting the city from all over the world. In collaboration with Studio in a School, we launched the first phase of the Public School Competition in February. Five hundred High School students in every borough participated.
The goal of The Water Tank Project is to produce art as social intervention and bring about changes in knowledge, attitudes, and behavior among those who experience it. Grounded in the inspirational power of public art, TWTP sets out to transform our City and engage millions of people at home and around the world in our call to action.
Together, we can make this happen. If we raise $1 Million through this Kickstarter campaign, we can launch TWTP’s production schedule.
TWTP is honored to have already secured funding from a variety of individuals and foundations, including The Ford Foundation, Agnes Gund AG Foundation, The Dorothea Leonhardt Foundation, the Lily Auchincloss Foundation, and the ACE Foundation. We are equally thrilled to have already received press in The New York Times, Curbed NY and TreeHugger. We have already scouted hundreds of "superstar" tanks around the city and assembled a team of talented and passionate individuals and organizations.
We have come a long way, and the project is poised for successful execution.
We need funds to:
- Legally secure our “superstar tanks.” This involves calling building owners, working with lawyers on legal agreements, and speaking with co-op boards about the project
- Survey each tank to ensure that it is suitable for installation
- Refine the printing process and finalize the installation technique
- Begin scanning and printing submitted artwork
If we reach our immediate goal of $1 Million, we can complete these first stages of production.
This event will feature tanks designed by some of the world’s most celebrated artists, including Jeff Koons, Ed Ruscha, Catherine Opie, Andy Goldsworthy, Jay- Z, Ellen Gallagher, Lawrence Weiner, Devendra Banhart, Bruce Weber, and many more. This vote of confidence from the artistic community has empowered us to seek your support.
The Water Tank Project will also be hosting an Open Call! FIFTEEN WATER TANKS WILL SHOWCASE WORK SUBMITTED TO OUR OPEN CALL. All artists are encouraged to submit their designs to be judged by TWTP’s expert Curatorial Committee. We will be sharing more information about our Open Call in the coming weeks. Check our website and Facebook for updates!
$4 Million will cover the costs of all of TWTP’s components. These include:
- All production elements
- Paying artists an honorarium to cover the costs of the materials required to make their donated piece
- All the educational components of the project, including school programming, our mobile media App designed by Yves Behar, public tours, and a Symposium
- Public Events
- Designing and developing commemorative materials such as books, posters, prints, etc.
IF YOU BELIEVE IN THE POWER OF PUBLIC ART, THEN THIS IS YOUR CHANCE TO TAKE PART IN THE MAKING OF HISTORY.
ABOUT THE REWARDS
Free access to the TWTP mobile application (we call it our APP because we're so excited about it!) is being offered for the flat backer contribution of $1. The APP will enhance the physical experience of the exhibition by taking full advantage of Geolocation and Mobile Social Enhancement, Augmented Reality and other Real-Time Location-based Services (LBS) technologies and tools, allowing for additional personalization, calls to action, and interactivity. In other words, the APP will act as a virtual museum guide to the exhibition and it will allow you, the visitor, to do all sorts of cool things, such as visit a virtual tank, watch exclusive interviews with artists, design your own tank, learn about water, and much more.
The following artists have donated printed materials for our campaign and we are so glad to share them with all of you!
TWTP's portrait illustrator Alessandra Olanow (see TWTP website) has created the official water tank button, as modeled by Mary in the video. Wear it and do your part to spark a dialogue on water! Receive card sets byCecily Brown or Howard Hodgkin. Receive posters from Richard Serra, Francesco Clemente or Manzoni. Receive a book with artwork by Mike Kelley, John Currin or Christopher Wool.
For $100 and above, you will receive membership to our Friends Circle, which includes access to exclusive content, such as these interviews with TWTP artist Carter Kustera and Andy Rosenwach of Rosenwach Tank, which has manufactured, installed, and maintained the majority of the watertanks in New York City for over a century (check out the links!).
For higher backers, artists have donated original works of art and the opportunity to experience the creative world first hand. Original signed art by Luca Buvoli, Eteri Chkadua, Chris Jordan, Carter Kustera or Dustin Yellin. You will have the chance to visit Dustin Yellin’s marvelous studio/backyard for an afternoon BBQ and a visit to Carter Kustera's studio.
Over the next year, TWTP will be hosting many exclusive events. Check out the event we hosted onMarch 22 at the New Museum's Sky Room to celebrate The Water Tank Project and World Water Day. Over 350 guests enjoyed artwork and performances by Carter Kustera, Marilyn Minter, Luca Buvoli, Nadine Bariteau, IBlameCoco (Coco Sumner) and Jonas Tarm.
Next summer, backers will have the unique opportunity to attend artist or curator led tours of TWTP's museum in the sky.
DONATE AND LET'S GET TANKED!
** A special "TANK"s to all the Musicians and Artists who contributed to The Water Tank Project’s Kickstarter film: People Get Ready (Uncanny), ElastikMusic (Lalo1), Blind Pilot (We Are the Tide), Dustin Yellin, Marilyn Minter and Catherine Opie.
Have a question? If the info above doesn't help, you can ask the project creator directly.
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Pledge $1 or moreYou selected
We will send you a video "tank" you card to express our gratitude. Every drop counts! You will also receive free access to TWTP's APP.Estimated delivery:
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You receive free access to TWTP’s skybreaking APP! And you receive a digital image of one of TWTP's hidden tanks.Estimated delivery:
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You receive a high resolution digital image of one of TWTP's hidden tanks. Your name will be listed as a donor in TWTP’s skybreaking APP and on TWTP website! You receive free access to the APP.Estimated delivery:
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You receive a gorgeous card set by Cecily Brown or Howard Hodgkin, and TWTP's official pin! PLUS all the rewards of the $25 pledge!Estimated delivery:
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You receive membership to TWTP Friends Circle which includes: exclusive updates on the project -behind the scenes interviews with artists and curators -invitations to VIP TWTP events and much more. You receive all the rewards of the $75 pledge.Estimated delivery:
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You receive a poster by Richard Serra, Francesco Clemente or Manzoni. You will be invited to artist Dustin Yellin’s magnificent studio for an afternoon of drinks and BBQ. You also receive membership to the Friends Circle (see $100 pledge).Estimated delivery:
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You will be invited to attend a TWTP tour led by a member of our Curatorial Committee, receive a poster by Richard Serra, Francesco Clemente or Manzoni and membership to the Friend's Circle (see $100 pledge).You will also be invited to artist Dustin Yellin’s magnificent studio for an afternoon of drinks and BBQ.Estimated delivery:
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You will be invited to a studio visit with Carter Kustera or Dustin Yellin. You will receive a book with artwork by Mike Kelley, John Currin or Christopher Wool. You also receive a limited edition print of TWTP’s iconic water tank logo by illustrator Alessandra Olanow. You also receive exclusive invitations to TWTP events, including tours led by a member of the Curatorial Committee.Estimated delivery:
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You receive a limited edition photograph by Chris Jordan. You also receive exclusive invitations to TWTP events, including tours led by the Curatorial Committee.Estimated delivery:
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You receive an original print signed by Luca Buvoli, Eteri Chkadua, Carter Kustera or Dustin Yellin. You will be invited to a studio visit with Carter Kustera or Dustin Yellin. You receive a book with artwork by Mike Kelley, John Currin or Christopher Wool. You will also receive invitations to TWTP events.Estimated delivery:
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You receive a specialized tour of TWTP with the Creative Director/Founder, Mary Jordan. This will include a tour of TWTP’s transformed tanks, private studio visits with several TWTP artists and lunch with Mary and a TWTP artist. You will receive an original print signed by Luca Buvoli, Eteri Chkadua, Carter Kustera or Dustin Yellin, PLUS a VIP card to all TWTP events.Estimated delivery:
- (30 days)