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Cuddly plush creature, powered by your iPhone or iPod Touch.  Ubooly responds to voice input and is full of adventure.
Cuddly plush creature, powered by your iPhone or iPod Touch. Ubooly responds to voice input and is full of adventure.
161 backers pledged $28,487 to help bring this project to life.

About this project

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$28,487

161

Now available at Ubooly.com!

Ubooly is the world's first Smart Toy™ - a cuddly creature, powered by your iPhone or iPod touch.  It downloads interactive content every month over wifi, including games, stories, and adventures.  Our goal is to get kids excited to learn through engaging content.  

This crazy little toy has an animated face, and squishy filling to protect your iOS device from harm.  And while your Ubooly might look funny, it's got a great set of ears.  It doesn't matter how old you are, just talk to Ubooly and watch it react.  It's like Siri -- but cuter.

Check out some video footage of Ubooly at play:

Kid Approved

Here's a taste of what our beta testers are saying..

The kids got home with a friend and immediately grabbed my phone and stuffed it into Ubooly.  They are currently screaming at him and having a wonderful time.- Eric

Charley has been so hysterical with her Ubooly. She brought it with us on vacation this weekend and carried it around like her stuffed toy.- Ricki

My 8 year old (who loves gadgets) declared 'The Ubooly is pretty cool'. - Chris

Carly took 'Udi' her Ubooly to school today. She created a great deal of excitement and her new jokes are quickly making the rounds.- David

The Software

Want a pet?  Finally - there's an app for that.  Ubooly is a giant, furry iOS app. Customize its face, enter your child's preferences, and off you go into a magical world of adventure.  We are including over 4 hours of content in the initial download, after which we will update every month with hours of new games, jokes, and stories.  Content packs will be in the $1 - $3 range, available as an in-app purchases.

Ubooly also has access to an online laboratory, where your child can train Ubooly in new languages, play games, and make treats.  Our goal is to expand this experience over time to include a great deal of educational content that is fun and excites a passion around learning and exploring our world.

The Content

Most of the content we are producing for Ubooly centers around exploration and adventure.  We want kids to have active play and learn about animals, nature, and social interaction.  We of course also center around fun activities that incorporate imagination and critical thinking.

Since children of a wide age group will be playing with Ubooly, we have an array of content that caters to different attention spans, energy levels, and preferences.  Ubooly will learn more about your child over time and begin to deliver the content that is most appropriate and best received.

Your Support

With your support, we will be able to afford the cost of creating tooling needed to manufacture the squishy interior.  It will also help cover the minimum run required for production.

In addition to pledging a contribution to our project, you can help us out by sharing this page with friends, joining us on facebook, and sending us feedback and suggestions to hello@ubooly.com.  Thanks so much!

FAQ

  • Yep. We'll actually do any size.

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  • We need your help to pay for the cost of tooling and materials for our first production run. The Ubooly software is nearly complete and already in testing with kids of various ages - so far, a big hit!

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  • Ubooly is ideal for kids age 4-9, however we will be developing content for an even younger audience, as well as content for anyone that is young at heart.

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  • If you select an item, but pledge more than the amount listed, we will send you as many as you would like within that amount. A survey is sent out at the end of the project to collect the exact details.

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  • iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and iPod Touch Gen 4

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  • Yes - please add $15 for international shipping. If you are selecting the toymaking workshop and are outside of US / CA, please include cost of travel in your contribution or contact us to make specific arrangements.

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  • We will collect all details by survey once the project is successfully funded. If the project does not receive funding necessary to reach our goal, KickStarter will refund your contribution.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Recognition as a valued supporter on Ubooly.com, and our sincere gratitude!

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    Pledge $30 or more About $30

    T-Shirt: "Meerp!" (S, M, L, XL, XXL)

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    15 backers
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    Pledge $30 or more About $30

    T-Shirt: "I Eat Crayons" (S, M, L, XL, XXL)

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    3 backers
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  4. Select this reward

    Pledge $50 or more About $50

    Toy: Ubooly plush toy & app. Sweet!

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    66 backers
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  5. Select this reward

    Pledge $75 or more About $75

    Fan Pack: Ubooly plush toy, app, t-shirt, wristband, sticker, and a 1-year subscription to new interactive content.

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    30 backers
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  6. Select this reward

    Pledge $150 or more About $150

    Special Edition: Ubooly plush toy in a special edition color (Lavender, Lime Green, Hot Pink, Red, Purple, or Yellow) and a 1-year subscription to new interactive content.

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    16 backers
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  7. Select this reward

    Pledge $175 or more About $175

    Bundle: Ubooly plush toy + refurbished iOS device. Also includes a 1-year subscription to new interactive content.

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    0 backers
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  8. Select this reward

    Pledge $200 or more About $200

    HUGE: iPad sized Ubooly!

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    4 backers
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  9. Select this reward

    Pledge $500 or more About $500

    Limited Edition: Ubooly plush toy, an Apple 8GB iPod Touch signed via laser by the designers, t-shirt, wristband, sticker, and a 1-year content subscription.

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    Limited 2 backers
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  10. Select this reward

    Pledge $1,000 or more About $1,000

    Distribution Pack: 30 Ubooly plush toys with priority shipping.

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    2 backers
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  11. Select this reward

    Pledge $3,000 or more About $3,000

    Distribution Pack: 100 Ubooly plush toys with priority shipping.

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    3 backers
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  12. Select this reward

    Pledge $8,000 or more About $8,000

    Workshop: Ubooly founders host a 3-day toymaking workshop for your school or group. Up to 30 kids get to each make a custom toy mold, as well as learn to cast and paint their figures in silicone, rubber, or plastic.

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Funding period

- (60 days)