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$21
pledged of $100,000pledged of $100,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 3 2016 12:30 AM UTC +00:00
$21
pledged of $100,000pledged of $100,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, September 3 2016 12:30 AM UTC +00:00

About

The E-Z TOTE Personal Care Kit provides a sanitary seating surface for anyone  who must use a public toilet.  It also provides for a carry along supply of toilet tissue... just in case!

E-Z TOTE provides a dual layer of protection: (1) Anti-Bacterial Wet-Paper Shield Toilet Seat Covers {Patent Pending}, which are made from non-woven cloth, are treated with "methychloroisothiazolinone" (Kathon CG), a germicide that kills germs on contact, and they come shrink-wrapped in convenient 3 1/2" X 6" polyethylene envelopes, provide the first layer of protection against infection from contaminated toilet seat surfaces.  They are use once, throw away, and can be ordered independently of the E-Z TOTE Personal Care Kit as refill packages of 20, so that you always have a supply on hand.

(2) The second layer of protection is provided by the Soft-vinyl toilet seat cover that is placed on top of the deployed wet-paper shield during use, thus providing a comfortable, sanitary seating surface while you answer nature's call.  You won't even feel the moisture of the wet-paper shield.  After use the soft-vinyl seat cover can be stored in the E-Z TOTE Carry Pouch.

Risks and challenges

The E-Z TOTE Personal Care Kit has not yet been presented for sale. Over a number of years of research and bouncing the idea of a sanitary toilet product off of friends and acquaintances, eliciting their opinions, and noting their feedback, I began working on a design for such a product. I went to Invent Help with my earliest design and paid them to do a "Preliminary Patentability Search and Opinion (PPSO) under the name "E Z Seat," File Number: WGH3695; Attorney Case Reference: A-88725-BG. This search was done through available official files to discover "prior art" issued or pending USA patents to insure that we weren't "reinventing the wheel." Invent Help also compiled a Basic Information Package (An Information Summary} in hard-bound book format, that included a lot of demographic information relative to the product idea and an opinion as to patentability.

After spending several thousand dollars on this assistance, I decided as I continued to talk to anyone who would listen, that my product's design had to narrow a marketing potential (i.e., women/girls) as it was designed to fit inside a purse, accordion-style. One day, an acquaintance told me: "Why don't you just make something that kills germs?" So then I did some research to explore that option and to see what was on the market that was similar. Of all the travel kits available, none measured up to the level of protection my newly developing concept would provide. I then went on to website: HKTDC and posted an ad on the electronic bulletin board: "I am looking for someone who can make...{product description}." Within a week or so I had several dozen responses. I chose one, a Mr. Lao Zi Huai, who proved to be extremely helpful in putting the kit concept together. Initially, he sent some hand cut wet-paper shields just to show me what "non-woven" cloth was and how and why this special paper was necessary as a medium for using the germicide, methychloroisothiazolinone {Kathon CG}. Ordinary "tissue" toilet seat covers begin to disintegrate the moment they get wet, rendering them useless as a protective barrier. Once we decided on the wet-paper shields, I took measurements both in inches and centimeters and forwarded that information so the factory would have precise measurements for the milling of the wet-paper shields to standard toilet seat size. Next there was the soft-vinyl toilet seat cover which would provide a comfortable, dry seating surface... while the wet-paper shields deployed beneath them provided a germicidal barrier against any vermin that might be lodged in a public toilet seat. An initial design for the polyethylene envelopes that would contain the 1/4 folded wet-paper shields was a pink/blue color scheme. I was emailed representations of what those packets would look like and even included them as representations on a website I hired someone to construct. My thinking was that all of this would be done within a week or two and I wanted to preserve a domain name for the products. That color scheme was never used, as we settled on the simpler, less expensive, and more attractive package design depicted in the video. Manufacturers, website builders, etc., have to be paid. I had no backers. It is difficult to get backers without having a prototype you can present for show, and so development took a couple of years longer than I would have expected. I relied exclusively on personal funding, money I earned along the way by working over-time, when available, in a job market environment where I was laid-off three times during the development of E-Z TOTE Personal Care Kit. My coach at S.C.O.R.E., a very helpful fellow named Mike, advised me to produce a bare-bones market test {minimizing costs}, no color scheme, no logo, just the plain components of the kit, i.e., a generic fanny pack, several wet-paper shields, and the soft-vinyl cushion, just to get an idea of how the market might respond. So we ordered-up 33 kits containing 1 packet of 10 wet-paper shields each, a vinyl cushion, and a fanny pack, which were FedExed via air from China. These were obviously samples which could not be sold. No logos, barcodes, etc., but they served to provide intelligence. We selected people to test the product and got feed-back. The feedback was generally positive. One concern, however, the mode of carry. A professional dressed in a suit or a nice dress does not wish to carry a fanny pack, and so the thinking went back to the original design, an accessory in the form of an attractive clutch. This clutch, patterned after the design patent searched by Invent Help, may experience modifications. The wet-paper shields represent a secondary profit-center, as they are a use-once-throw-away product, with refills available for purchase.

Our challenges going forward involve advertising and promotion, manufacturing start-up inventory, and accessing distribution channels pending the issuance of the patent. Once the patent has been issued, the path to negotiating licensing agreements with major companies will be clear. Refills could be in vending machines all over, airports, bus and train stations, and in other thoroughfares. There are a couple of companies whose stocks have reached a plateau, and who are in need of a new product line in order to enhance share holder value. Since most of the contagions causing outbreaks in recent years are spread through body fluids of infected persons, and no one alive can avoid using the toilet indefinitely, demand for protection will make E-Z TOTE a necessary as popular as toilet paper. I believe the modest amount being sought to be the bare minimum necessary to launch this product line. The prototype, as is, is good to go. Accessories can be introduced gradually, after we have launched.

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  1. Select this reward

    Pledge $10 or more About $10

    Anti-Bacterial Wet-Paper Shield

    1 sample packet of the Anti-Bacterial Wet-Paper Shield Toilet Seat Cover.

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    Pledge $100 or more About $100

    E-Z TOTE Personal Care Kit

    1 sample Kit

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Funding period

- (30 days)