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$2,650 pledged of $5,000 goal
backers
By Theresa Delaney
$2,650 pledged of $5,000 goal
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About this project

We believe that a great photo can, and will, change everything. 

We are invested in the small business community, and passionate about helping it thrive. 

We always stop for breakfast food and colorful cocktails. 

"Wait, don't touch it!" We need a photo first! 

We are living, breathing heart-eyed emojis.

We are PhotoPop!, and our mission is to help small businesses compete online on a large scale. 

How? Through incredible images that build your brand and sell products.

 

For online businesses, a customer's only opportunity to interact with a product is through the images presented to them. No one will buy something they cannot see and understand. A simple, clear photo of a product may show the customer what they are purchasing, but it certainly won't have the same persuasive power as a beautifully shot, well-styled one.

As our society becomes more reliant on instant gratification, image-centric platforms like Instagram and Pinterest are quickly dominating e-commerce sales. The human brain stores images longer and with more accuracy because they elicit an emotional reaction that words cannot.

HOW DOES PHOTOPOP! SAVE TIME + MONEY + ENERGY?

We’ve gathered the experts in our Guidebook to tell you exactly how to get a drool-worthy picture then edit it to perfection. Our guidebook is your sidekick, your art director, and your stylist, ready at all hours of the day to tell you exactly what to do next.

Forget shopping. We deliver on-brand, stylish props right to your door. They are even hand-picked from other small business owners. Hooray for camaraderie!

And all those photography tools you need to set up the perfect shot? Yep, those are included in every PhotoPop! box, too. 

WHAT COMES IN A PHOTOPOP! BOX?

 
  • The PhotoPop! Guidebook, full of advice from over 40 industry professionals and successful small business owners
  • A white backdrop with grommets (ideal for flat lays or hanging)
  • A collapsible reflector
  • Clamps (for propping backdrops, reflectors, or alternative backgrounds)
  • Kneaded Eraser (for erasing small marks and setting up props)
  • Tweezers (for adjusting delicate or precarious props, particularly helpful for food and accessory styling)
  • 3 to 4 small props, dependent on industry and personality
  • A few fun surprises!
Ilana and Lisa, our Social Media and writing mavens
Ilana and Lisa, our Social Media and writing mavens

WHERE WILL YOUR MONEY GO?

Here's the best part about donating to our campaign: the majority of the funds we raise go back into the small business community. 

Our packaging printer, prop vendors and even the tailor for our backdrops are independent businesses from our home state of Arizona and around the United States.

LET'S TALK INCENTIVES!

This may be cliche, but we have to say it: any amount helps. That's why we've come up with some pretty lucrative rewards for amounts ranging from $5 to $250. 

  • "Thank You" Postcards: Straight from The Old Pueblo! Who doesn't want a nice desert landscape to decorate their fridge or corkboard? We may even include a corny cactus joke to steal for your next party.
  • Stock Photos: A variety of high-resolution travel, portrait, nature, prop and candid photos to use however you wish! Perfect for Pinterest-ready blog headers, social media sharing, online downloads and more.
  • Watercolor Paintings: Disclaimer...we are not professionally trained artists. However, we're pretty good at inspiring quotes, cacti, donuts or ice cream cones. If you choose from these, we can promise you won't want to hide them when company comes over. You're welcome to request something else, but you've been warned. :)
  • PhotoPop! Boxes: The whole reason we're here! Be one of the first to receive a PhotoPop! box at a special, discounted Kickstarter price
  • Styling 101 Workshops: Want to get up close and personal with the PhotoPop! team? We'll go over the ins and outs of photo styling, and you can ask your most pressing questions!

STRETCH GOALS

Stretch goals are those big ideas we have in mind, but can't accomplish unless we surpass our fundraising goal. We want to provide as many outlets to help small businesses as possible, and with your help, we can! 

For example, right now we have two industry options and two personality options. With more funds to buy inventory, we could expand this to include more specific niche boxes (ahem, food...craft/DIY...etc.) 

We have also had a number of requests for shop or site-specific advice. With resources like an online library or personal workshops, we could expand our reach.

These include:

TIMELINE

 ABOUT THE FOUNDER

photo by Madison DeWeerdt
photo by Madison DeWeerdt

Hello! I'm Theresa, a self-employed copywriter and branding expert living in Tucson, Arizona. Soon after venturing into the world of small business, I realized that other entrepreneurs, artists and bloggers were struggling with a common problem: affordable, high-quality images that fit their brand and did not take hours to achieve! I came up with an idea to help small business owners elevate their online presence and, in effect, make more sales. PhotoPop! was born.

Our virtual graphics and blog aficionado, Nicole, attending our weekly meeting
Our virtual graphics and blog aficionado, Nicole, attending our weekly meeting

During the last six months, my team and I have spent countless hours working to bring PhotoPop! to life. Needless to say, the response from the small business community has been phenomenal! The encouragement and excitement has only motivated us to work harder. We simply cannot wait to bring this product to your doorstep and watch your businesses take off!

Risks and challenges

The only challenges we foresee are:

1. having too many orders for our vendors to produce enough product by November, therefore taking us longer than expected to fulfill box requests. We are committed to purchasing our inventory from small shops that often do not have the means to mass produce goods, so this is a potential risk.

2. delays in setting up our e-commerce and membership site. We want to ensure full functionality for our official launch and the holiday season, and will take extra time if necessary to make sure it is as close to perfect as possible.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Stock Photo Pack:
    7 high-resolution, royalty-free stock photos to use however you wish!

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    2 backers
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  2. Select this reward

    Pledge $5 or more About $5

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

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    Ships to Only United States
    0 backers
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  3. Select this reward

    Pledge $10 or more About $10

    Stock Photo Pack:
    15 high-resolution, royalty-free stock photos to use however you wish!

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  4. Select this reward

    Pledge $15 or more About $15

    Stock Photo Pack:
    20 high-resolution, royalty-free stock photos to use however you wish!

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    1 backer
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  5. Select this reward

    Pledge $15 or more About $15

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

    One (1) original 5x7 watercolor painting featuring a(n):
    - Inspiring quote
    - Cactus
    - Ice Cream Cone
    - Donut

    You may request other subjects, but we cannot guarantee the quality or resemblance...we are simply masters of the options listed above.

    Shipping included.

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    1 backer
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  6. Select this reward

    Pledge $25 or more About $25

    Stock Photo Pack:
    30 high-resolution, royalty-free stock photos to use however you wish!

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    4 backers
    $
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  7. Select this reward

    Pledge $25 or more About $25

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

    A set of two (2) original 5x7 watercolor paintings featuring a(n):
    - Inspiring quote
    - Cactus
    - Ice Cream Cone
    - Donut

    You may request other subjects, but we cannot guarantee the quality or resemblance...we are simply masters of the options listed above.

    Shipping included.

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    Estimated delivery
    Ships to Only United States
    2 backers
    $
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  8. Select this reward

    Pledge $30 or more About $30

    One seat for an exclusive Styling 101 online workshop with the PhotoPop! team.

    Date and time TBA based on donor schedules. In other words, we will set up small sessions and find out what works for YOU.

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  9. Select this reward

    Pledge $35 or more About $35

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

    One original 8x10 watercolor painting featuring a(n):
    - Inspiring quote
    - Cactus
    - Ice Cream Cone
    - Donut

    You may request other subjects, but we cannot guarantee the quality or resemblance...we are simply masters of the options listed above.

    Shipping included.

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    Ships to Only United States
    0 backers
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  10. Select this reward

    Pledge $45 or more About $45

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

    Treat your friend! Get TWO (2) sets of two (2) original 5x7 watercolor featuring a(n):
    - Inspiring quote
    - Cactus
    - Ice Cream Cone
    - Donut

    You may request other subjects, but we cannot guarantee the quality or resemblance...we are simply masters of the options listed above.

    Shipping included.

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    Estimated delivery
    Ships to Only United States
    2 backers
    $
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  11. Select this reward

    Pledge $50 or more About $50

    PhotoPop! Box (Special Kickstarter Price):
    Be one of the very first to get a PhotoPop! box. The price will go up after we launch, so get in early!

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    Ships to Only United States
    18 backers
    $
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  12. Select this reward

    Pledge $75 or more About $75

    A "Thank You" postcard from the PhotoPop! team delivered right to your door!

    A set of three (3) original 8x10 watercolor paintings featuring a(n):
    - Inspiring quote
    - Cactus
    - Ice Cream Cone
    - Donut

    You may request other subjects, but we cannot guarantee the quality or resemblance...we are simply masters of the options listed above.

    Shipping included.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  13. Select this reward

    Pledge $100 or more About $100

    BUY ONE GET ONE
    PhotoPop! Box (Special Kickstarter Price):
    Be one of the very first to get a PhotoPop! box. The price will go up after we launch, so get in early!

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    Ships to Only United States
    2 backers
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  14. Select this reward

    Pledge $250 or more About $250

    Styling 101 Workshop:
    Grab up to four friends and claim a private Styling 101 online workshop with the PhotoPop! team. We will tailor it to your businesses and provide specific tips to improve your images and online presence.

    Located in Tucson, Arizona or nearby? We'll present to your group in-person!

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Funding period

- (30 days)