I. About Hemel
Who says rugged and refined are mutually exclusive? With the Hemel Military (HM) series, I set out to develop a luxury men’s watch that combined the iconic heritage look of mid century military timepieces with the refined style of the modern gentleman. And, as a watch collector, all the timepieces in the HM series feature technical specs every true watch enthusiast looks for - like a Miyota 9015 movement, a 316L stainless steel case and sapphire crystal - all starting at $199 (Kickstarter backer price). Gentlemen: it’s time to upgrade your wrist.
About the Designer
Marvin Menke is a New York City based designer and branding specialist. A graduate of the Fashion Institute of Technology, he has over twenty years of design experience, including for high profile brands like Donna Karan, The Gap, Nautica and Remy Martin. An avid watch collector, Marvin’s passion for watches began at age seven. In 2015, Marvin decided to pursue his passion for timepieces and create his own brand. He asked himself: Just how much watch can I put into a watch, while still being accessible? He then came up with a list of all the specs and features true watch enthusiasts look for and combined them with classic military dials - and the Hemel watch was born.
The Hemel Military (HM) Series: A Heritage Collection
The Hemel Military (HM) series is an homage to the rich history of military timepieces. The HM series takes standard features of a military watch - easy-to-read black dials with white luminescent numbers and minute markers (A11, A17 and W10 dials), domed crystals, and nylon tactical straps - and reimagines them for today’s stylish watch aficionado. The HM watches boast a high quality Japanese automatic movement with 24 jewels, a proprietary contemporary 40mm surgical grade stainless steel case with deeply curved lugs for better fit, domed sapphire crystals, a highly capable 100 meter depth resistance, and rugged, heavy-duty nylon straps in a variety of on-trend colors.
From One Watch Enthusiast to Another
I’m a watch guy. I’ve been studying and collecting watches for many years. That’s why I know that the most frustrating part of being a watch collector is the fact that most great timepieces are simply unaffordable. This frustration is what led me to create Hemel, a watch brand that was designed by a watch enthusiast for other watch enthusiasts and that doesn’t break the bank. The Hemel timepieces offer what I like to call “an extreme value proposition”, which means you’re getting a lot of watch for your hard-earned money. It means you’re getting an incredibly durable 316L stainless steel watch with military style straps, scratch-resistant sapphire crystals, a robust brass retainer system, 100-meter depth resistance and an ultra-precise Miyota 9015 movement - all for under $300 (Kickstarter backer price. Retail price is projected to be around $400). Read on below for full specs and details about the Hemel (HM) series.
II. The HM Series Watch
For those who opt for the bead blasted finish, here's an example of what it looks like on another watch case.
And in celebration of reaching 50% of our goal, we're giving everyone this limited edition caseback, individually numbered and with the words "Founder's Edition" on it! Spread the word and help get us to the finish line to make this brand a reality!
III. Design Process
At the end of a successful campaign, you will receive a survey asking you to indicate which watch(es) and case finish you want delivered to you.
You've seen the HM Series watches above. Here are some additional rewards you can get. The case holds three watches which is great for when you travel, even if just for the weekend. You can store three watches: a dressy watch, a casual watch and one for the gym. Or you can just fill it up with Hemel watches. It's made of vegan leather, has an easy-slide zipper, a generous inner pocket and a gusseted front cargo pocket with magnetic closure.
The key fob unsnaps so you can remove the ring with the car keys to give to the valet.
V. How You Can Help
The Hemel (HM) watch series is ready for production - all that’s missing is the initial bulk order fee and that’s where you come in! By backing the Hemel watch project on Kickstarter, you’re helping finance the first production run in exchange for your choice from a variety of awesome rewards including the Hemel watch at a fraction of the retail price! By giving your pledge today, you’re getting an incredible value on a classic, meticulously crafted timepiece at a radical price point. In addition to your pledge, you can also help by sharing our Kickstarter page with your friends and family. Spreading the word on Facebook, Twitter or any other social channels you use can also go a long way to ensure the success of the Hemel Kickstarter campaign.
And even if you don't have too much money too spare, we have rewards that begin at only one dollar with this great digital name tag that you can use on all your social media outlets to help spread the word about Hemel. Remember, the more backers we have, the closer we get to our goal of getting these watches in your hands.
Follow us on social media!
Risks and challenges
With manufacturing, there is the possibility for unexpected delays - no different than any other Kickstarter project. I have sought to minimize this risk as much as I can by developing a close relationship, in person, with my sources so that in the event that there is a delay, they can help me overcome it as expeditiously as possible. These are production sources that several of the more commercially mainstream watch brands use. They, like me, seek to establish a long term, viable, growth business.
To help ensure a snag-free experience, we have already funded the prototypes which means that all production requirements are in place and that we can go right to manufacture as soon as we get funded. I am also streamlining the delivery process with a highly regarded logistics company that already deals with some of the world's biggest brands.
I am 100% committed to the as promised delivery of these products. I will notify my backers and believers of all progress on a regular basis and they are free to reach out to us at any time as well.Learn about accountability on Kickstarter
- (30 days)