Another great question. This is actually the FOUNDATIONAL reason we started this company.
As you know, Rainforest Trust is the charity organization we support in this mission. The reason we chose them is that they have been consistently ranked as a top tiered 4-star charity by Charity Navigator, a third-party organization that ranks various charities by things like transparency, efficiency, leadership, etc. Due to a unique structure wherein ALL of the operational costs of the organization are paid for by the Board itself, 100% of the donations that come in are able to be put DIRECTLY into the different campaign initiatives.
What that ultimately means, is that in many areas of the world, it costs as little as ONE DOLLAR to purchase an acre of land in the threatened areas. These are the different initiatives that we are helping to support.
**See next FAQ for information on the SPECIFIC campaign that this Kickstarter is helping to fund