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MUP is a guide for people projecting images in public places, providing concepts, tools, resources, and recipes for urban projection.
MUP is a guide for people projecting images in public places, providing concepts, tools, resources, and recipes for urban projection.
480 backers pledged $11,591 to help bring this project to life.

About this project

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A Manual for Urban Projection (Cover)
A Manual for Urban Projection (Cover)

WHAT IS URBAN PROJECTION? 

Urban Projection is the art of using video projection in urban environments for informational, tactical, or artistic purposes. A low-cost, high-visibility, environmentally-friendly, and ephemeral medium, Urban Projection can occur at many scales: from large city commissions to spontaneous performances, from weekly group outings with custom equipment to the simple act of opening an apartment window and projecting images on the opposite wall.

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WHAT IS THIS PROJECT?

Ali Momeni and Stephanie Sherman decided to spend a couple of years and accumulate the knowledge and experience from projecting in urban public spaces into a book:

A Manual for Urban Projection (MUP) is an introduction to the theories, strategies, tools, and recipes for Urban Projection. It’s a resource for novices and experts alike to learn about urban projection from the ground up. The printed book is accompanied by online resources, and together they encourage dialogue, imagination, and collaboration around urban projection.  MUP in print is designed to be carried around and photocopied for easy collaborative learning and planning. It includes a hands-on brainstorming tool made up of graphic paper tear outs. MUP Online provides up-to-date guides for choosing the right gear as well as links to many urban projection examples that can inspire your future projects.

WHO IS THIS MANUAL FOR?

We think that Urban Projection is useful for teachers, community organizers, artists, activists and curious citizens and people working towards a better world and we want to help them tap into this potential.

Mobile Projection Carts from Statuevision by Ali Momeni
Mobile Projection Carts from Statuevision by Ali Momeni

WHAT IS IN THE MANUAL?

MUP is organized into four main parts: Concepts, Tools, Scenarios and Resources:

MUP Table of Contents
MUP Table of Contents

1. Concepts  UP is informed by concepts and ideas across disciplines—art and media history, urban planning, design, social sciences, literature and film. Six sections present some major themes that influence MUP as a theory and practice. Time/Update investigates avant-garde approaches to the city as a living landscape, ongoing spectacle, and open playground. Places/ People references approaches to public social interactions through design, architecture, planning, and exchange. Light/Image reflects on projection history and society’s ongoing engagement with drawing, cinema, and movement. Systems/Processes explores UP in the context of systems like global mobility, communications media technology, and urban transformation. Play/Work considers how art is generated through collective action, co-operation and collaboration. Story/Experience charts the ways that content themes, structures and narratives contribute to excellent UP projects.

MUP Concepts (Sample Page)
MUP Concepts (Sample Page)

2. Tools UP productions involve networks of human and non-human elements that work together to activate and animate public space. Human elements include the performers, audience members, participants, and bystanders. Non-human elements include the site, projection surface, projector, light beam, computer generated video, and the signals and messages flowing around. Roles are starting points for effective collaboration among a group of UP participants. A series of skills, which when practiced over time, can evolve into UP Superpowers. Questions offer frameworks for considerations that arise when planning and executing an UP outing.

MUP Tools (Sample Page)
MUP Tools (Sample Page)

3. Scenarios   Scenarios provide starting points for creating an UP experience. Diagrams show the elements of an UP project arranged in space (projector, computer, projection beam, cameras, etc.) along with the important non-tech elements (performer, audience, trees, buildings, monuments, vistas). An Icon Key offers simple pictures for sketching or design- ing scenarios by computer or hand. The scenarios offered here are designed to encourage improvisation and public participation. Scenarios serve as inspiration for UP planning, or can be used as the ingredients in new recipes for UP compositions and performances.

MUP Scenarios (Sample Page)
MUP Scenarios (Sample Page)

4. Resources Resources extend outlets for exploring the MUP experience in theory and practice. Readings references a selected list of inspirational philosophies. MUP Online collects relevant examples and links, and provides a platform for connecting with other UPists to share knowledge and experiences. Cutouts are photocopyable or printable pages for use in MUP work- shops, brainstorming, and plotting.

MUP Resources (Sample Page)
MUP Resources (Sample Page)

WHAT DO YOU GET BY SUPPORTING US?

The Manual is a beautifully printed pocket sized book with tons of references, recipes, instructions and wisdoms.  You can read it in a couple of hours, assign it to your students, or bring it into your art collective.

You can also sponsor a lecture or workshop by Ali Momeni or Stephanie Sherman to jump start your practice or that of your students and collaborators.  

You can also sponsor an adaptation of a tried and true participatory urban projection project for your town:

  • Do you want to bring magical projected light drawings to your community?  Sponsor the Gutless Warrior.
  • Do you want to organize a collaboration with a school and investigate social histories and public spaces with the youth? Sponsor Statuevision.
  • Do you have an idea of your own for how to activate your community with urban projection? Contact Ali.
  • Do you have collaborators or students working with outdoor projection? Sponsor a lecture or workshop!

Risks and challenges

MUP is completely written and printed. Presently, our greatest challenge is finding the right avenues for spreading the word about MUP among urban projection enthusiasts around the world, and raising funds to pay our wonderful designer Matthew Rezac (http://www.matthewrezac.org/) and student interns who have worked tirelessly to bring MUP into the world.

Help us make it happen!

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  1. Select this reward

    Pledge $10 or more About $10

    A Digital Copy of A Manual for Urban Projection delivered to you electronically,

    and

    A big, heart-felt, thank you from Ali and Stephanie for supporting this project!

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    Pledge $20 or more About $20

    A Signed Print Copy of A Manual for Urban projection, printed by Modern Press, complete with perforated cutouts and more!

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    256 backers
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    Pledge $50 or more About $50

    A Signed Print Copy of A Manual for Urban projection, printed by Modern Press, complete with perforated cutouts and more in a special MUP Tote Bag!

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    Pledge $100 or more About $100

    A Signed Print Copy of A Manual for Urban projection, printed by Modern Press, complete with perforated cutouts and more,

    PLUS

    A 30-minute one-on-one urban projection consultation via phone or teleconferencing with Ali Momeni or Stephanie Sherman

    Perfect for aspiring projectionists and interventionists, teachers, workshop leaders, community organizers and public art officers

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    Pledge $150 or more About $150

    Distributer pack: 10 x copies of A Manual for Urban Projection at a reduced price, perfect for small bookstores and cultural organizations.

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    Pledge $300 or more About $300

    A Signed Print Copy of A Manual for Urban projection, printed by Modern Press, complete with perforated cutouts and more,

    PLUS

    A one-hour lecture on urban projection history and contemporary practices, with references to guides and resources, delivered live online.

    Perfect for classrooms and focus-groups.

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    Pledge $1,000 or more About $1,000

    A Signed Print Copy of A Manual for Urban projection, printed by Modern Press, complete with perforated cutouts and more,

    PLUS

    Full day on-site hands-on urban projection workshop including an evening participatory projection outing.

    Perfect for art schools, design firms, community organizations.

    Travel and accommodations (if necessary) not included.

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  8. Select this reward

    Pledge $3,000 or more About $3,000

    On-site projection performance of one of the following original repertoire urban projection performances:

    Gutless Warrior: http://alimomeni.net/gutless
    Statuevision: http://alimomeni.net/statuevision
    Battle Scene: http://alimomeni.net/battle

    Travel and accommodations (if necessary) not included.

    Please contact us if you'd like more information about this reward.

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    Pledge $5,000 or more About $5,000

    Commission a new urban projection work!
    Work with Ali and Stephanie to create a site-specific participatory urban projection performance tailored to the needs of your city, school, community, or organization.

    Please contact us if you'd like more information about this reward.

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    Pledge $10,000 About $10,000

    Commission an evening-long urban projection festival in your city!

    Work with Ali Momeni and Stephanie to create a site-specific participatory urban projection event tailored to the needs of your city and community. This one-night festival will include 5-10 projection works.

    The CUIR team will work with the backer to fine-tune the contents and spirit of the festival to the needs of your community. The CUIR team will provide equipment, content, installation and performance. Your organization will provide travel and accommodations and a collaborative spirit.

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Funding period

- (30 days)