Bonjour mes amis!
As always, we hope that you are all doing smashingly well! We are very excited about our new record “Between The Devil and Two Black Hearts”. It’s been a long time coming but this is our favorite 8MM record thus far. We have so many reasons for being in love with this record. Not the least of which is that we felt we really hit a stride in the studio that was truly magical for us both. Each song was a revelation.
“Between The Devil and Two Black Hearts” was propelled by the kind of creative energy that seems to move on its own. As if something more than just us was present pushing our hands, voices and thoughts. Synergy. That feeling increased as Jon Nicholson came in to work his voodoo on the drums, and our friend, Dave Philips (Frank Black & the Catholics, Perfect) laid down heartbreaking pedal steel on the song, “Everybody Says”. The vibe going in the studio was so consuming that upon our first listening of all the songs together in their destined sequence, we were astonished at how the strongly the songs were linked, even above and beyond our intentions. Every once in awhile one gets a glimpse of how beautiful the universe can be. It was one of those moments for us. We cried. We can not wait to get this record to you. We can not wait to play it live and in person for you, to share mementos, pictures and videos of this experience with you.
And that, my dears, is what this campaign is about.
(photo by TJ Scott)
TOUR, Manufacture & Market!
8 years and 80 percent of our catalog licensed to film & television and record labels still don’t know what to do with 8mm. It’s ok, we understand, because we’re just not going to write a Nicki Minaj song nor do we really want to. Nothing against it, it’s just not what we do. We also know that there are a lot of music lovers out there who don’t want to be force fed only three kinds of music. Here’s just one example of why we (8mm) seem to be at a disconnect with most labels:
True story #1 (it IS true but we will not use names, obviously):
A friend, pop singer, is signed to a major label. A big one. The label schedules a meeting for her with the in-house “image consultant”. This is shortly after the last Grammys full with Adele fever. Anyway, The image consultant tells our cute, blond, average height & build female pop singer/songwriter that, and we will use the REAL quote here:
“Look, you’re pretty cute and all, I mean, don’t get me wrong I’d totally hit that. But, if you could put on like 40 pounds that’d be ideal. Girls identify with fat chicks.”
Yep. It is actually as offensive on as many levels as you think. As if Adele is popular NOT because her voice and lyrics resonate and move people... but that the key to her success is found only in the superficial layer.
But such is corporate life. Something is successful, so throw everything into that mold regardless of whether or not it fits and ignore what may have been actually magical about the successful act in the first place. To us, it doesn’t make sense, and...
We think that is why you are here reading this now.
We believe that is why so many of you have been with us for so long.
After a conversation with longtime fan, Heming Xu, at our most recent show, and countless conversations after shows and emails from you guys, we know that you know magic when you see it.
We believe you know art for what it is; a primal connection between human beings; the universal language of the human experience.
We believe that is why so much of our music resonates with directors, music supervisors and filmmakers because, like you, they are some of the most visceral and emotional listeners that we have ever encountered.
We refuse to believe that, in order to make the music that continues to earn a place in your heart, we must dip ourselves in sugar and plastic of a color that a corporate image consultant chooses.
We know you better than that.
We’ve said it before and we’ll say it again:
8MM fans & family are better. Just better.
So with your help, we think it is time we get the new 8MM album “Between The Devil and Two Black Hearts” into your hands & our live show on the road!
What this campaign is for:
- Manufacture & Tour
Traditionally a record label would loan us the money for manufacturing (cds, t-shirts, limited edition vinyl records, etc) and tour (food, gas, lodging). We’ve managed to go this far on our own and let’s face it, very few record labels are paying for tours anymore, BUT instead of complaining about the music industry we’d much much rather just make our records, get on the road and play for you!
Manufacture - We need to manufacture: cds, vinyl records, t-shirts and other band merch.
Tour - We need to raise money for gas, lodging and food while on the road. Below is a rough outline of the Two Black Hearts Tour scheduled to begin September 15th 2012:
Sat, Sept 15th - Los Angeles, CA, The Roxy Theater, CD Release show - confirmed
San Francisco, CA
Santa Cruz/San Jose, CA
Costa Mesa/Santa Ana, CA
Las Vegas, NV
San Diego, CA
New York, NY
New Orleans, LA
Marketing - Yes, it’s a four letter word, but we do need to let other people in on your little secret: 8MM.
A label would normally cover marketing and promotion costs as well, but again, while the labels are trying figure out what to do “these days”, we’ve got music to make & get to you!
This is where you come in, to do all this we’ve decided to enlist you, our fans & beloved 8mm family to BE our record label. This direct connection between artist & patron is the future of art in so many ways and we are beyond excited to begin this creative endeavor with you!
Again, we need to reach our goal to make any of this happen. We can’t wait to see you live and in person!
Here's the longer video with Sean and Juliette:
- (30 days)