First ever record label for Christian missionaries!
A "musicianary" is a Christian musician who has given their life to missions work. Many never get an opportunity to record their songs.
For the last year, Musicianary Music has sought out and promoted music from missionaries using album reviews, interviews, and features to make these musicians known. It has been a privilege getting to know these songwriters and musicians who exhibit so much humility and boldness through their lives and through their music, and now it is our mission to introduce these musicianaries to the rest of the world.
The $20,000 that we are raising through Kickstarter is the next chapter in our story. We feel the Lord leading us to buy recording equipment and create a travel budget to record these musicianaries songs and share their stories—something we are unable to do without your help. About half of the money would go to purchasing the microphones, cables, stands, computer, and interface we need to record high-quality audio in a variety of settings. The other half would go to covering travel expenses, as we venture to different locations around the world.
So Why Us?
In the last two years of living in Los Angeles, God has connected me to producers, managers, lawyers, and mixing/mastering engineers that are ready to help me launch this label. I myself am a certified recording engineer, and have been working in the industry full-time since 2015. I've been leading worship and writing songs for the last seven years, and my experience overseas has taught me how effective music is in ministry. I am passionate about music and seeing missionaries taken care of, and I feel the timing of God on my life to bring the people together to start this movement.
So What's the Plan?
The average cost of full album comes to approximately $10,000, so how are we expecting to start a record label with only $20,000? Instead of diving in right away into recording albums, we will be traveling to missionaries around the world and recording and filming a song they have written in a location significant to their work and call. This establishes the missionaries as musicians and helps them start the process of building an audience while creating a hub for all types of musicianaries to be discovered. For musicianaries who are ready and interested, we can set up a budget and begin the process of producing their music through the extensive network that our company has in Los Angeles.
We need approximately $6,000 in recording equipment to get high-quality recordings in a variety of settings. $2,000 will be set aside for equipment rentals and studio time for some of these projects. $8,000 is designated to travel expenses, covering airfare, public transportation, food, and lodging for a team of recording engineers and filmmakers. $2,200 will go to shipping and manufacturing CD's and merchandise, and about $1,800 will go to Kickstarter (5%+3-5% in processing fees).
So How Can I Help?
The greatest marketing is word of mouth. Anyway that you can put us in touch with missions organizations, recording studios, and musicianaries around the world will help us expand our company to reach more missionaries and record more songs. Please follow us on social media, i.e. Facebook, Instagram, Twitter. We are always posting updates on our projects and promoting musicianaries from all over. Share our posts and share this video to help us meet our funding goal!
Risks and challenges
The music industry is constantly changing. Laws are being changed and added to get artists paid in a world that wants free music, and labels are often forced to fend for themselves. Record labels also get a bad rap for offering horrible record deals to unassuming artists, and many musicians are afraid to sign anything with a label because of it. On top of this, missionaries are already in full-time ministry and are not always interested in going on tour and playing live shows—which is where most money is made in the music industry today.
These challenges present us with the opportunity to try unique business strategies that no other record labels (that we know of) are trying. Due to the nature of the musicians we will be working with, production costs will be higher than normal, and it may take longer to release albums. Please bear with us as we navigate new territory in music and missions. We will be sure to keep everyone informed and up-to-date about any change in plans we make. Be sure to follow us on social media and email firstname.lastname@example.org with any concerns!
- (35 days)