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€8,958 pledged of $15,933 goal
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By Clodagh Connell
€8,958 pledged of $15,933 goal
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About

About Hello Bezlo

What's a Bezlo girl? Bezlo girls are… fearless, ambitious and active. This project is about making clothes that empower these girls and inspire people around them. Hello Bezlo kicks gender stereotypes into the garbage and makes inspiring clothes with prints that focus on the fun things – adventures, dreams, computers, space and tea parties.

Hello Bezlo is about three principles: 1. Style 2. Comfort 3. Ethics

Inspiration

My name's Clodagh and my niece, Fiona, who's almost 4, is my inspiration. From the age of two she would run around playing “rocket girl”, blasting off into space. When I went to buy her clothes with a space themed print…all that was available were prints of spacemen. I could find countless butterflies, fairies and pony prints but couldn't find anything outside of traditionally girlie themes.

I had to resort to shopping in the boys department. Finding clothes suitable for adventuring and running free and wild that didn't compromise on style was impossible! Finding prints that inspired girls to reach for the stars rather than stay inside playing princess games was not an option.

My niece loves the outdoors and nature but still loves to wear her tutu, rock a cape and let her spirit take flight. She defines the girl we're designing for. She isn't a girlie girl or a tomboy.

There was no word to describe her, so I had to invent one: "Bezlo". She's a Bezlo Girl. 

Design & Products

Our first collection is created for young girls everywhere, who love climbing trees, building forts but also love style and beautiful dresses. This is our chance to shine and introduce Hello Bezlo to the world as we launch and blast off! Each dress contains hidden pockets for secret treasures and has lots of room to allow for movement and twirls.

Hello Bezlo clothes are super - wearable, inspiring and stylish.

We strongly believe in producing clothes ethically. Sourcing the right fabric that fits our ethos has been very important to us. Creating ethical and sustainable fashion is our goal. 

The Prints

Our unique and bespoke prints have been created by the very talented Canadian illustrator,Leanne Thiessen (a Bezlo girl herself!) 

In collaboration with Leanne and our Bezlo Girls, we created three patterns. 

We have a rocket girl in space with star constellations complete with hidden pockets and an epic cape!

Our epic super heroine cape
Our epic super heroine cape

"Girl Code" ever hear of coding dress before?! Our bespoke design...Hello Bezlo written in binary code! How cool!

"Girl Code" Design
"Girl Code" Design

'Explorer' features a dream catcher print that ties in with the idea of nature, adventure and dreaming big.

"Explorer" Design
"Explorer" Design
Hello Bezlo Dresses: Rocket Girl, Girl Code with Detachable Tutu & Rocket Girl with Detachable Cape
Hello Bezlo Dresses: Rocket Girl, Girl Code with Detachable Tutu & Rocket Girl with Detachable Cape

We wanted to incorporate three of our favourite things - nature, imagination and technology.

Our clothes come in sizes from 2 - 3 years, 4 -5 years, 6 - 7 years & 8 - 10 years.

The Fabric

Our dresses are made of 100% natural organic cotton fabric. Our designs are digitally printed which means very little waste of fabric, ink, water or electricity. Our prints use eco-friendly, water-based inks on natural fiber textiles. No additional chemicals are used in the printing or preparation process. We are proud to be part of ethical fashion.

What is Ethical Fashion?

Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment. Want to know more? Check out the documentary "The True Cost".This documentary inspired me to create clothes that are made with love.

Market & Development

To prove there is a market for the Bezlo Girl, I embarked on a fact-finding mission to gather as much information as possible.

My background is in nursing and I have had to learn fast about the new world of fashion and startups.

I’ve taken part in a start up accelerator programme, attended many startup events, entered hackathons and even learnt some basic coding. Working on a tiny budget I’ve been able to apply the lean business model.

Brainstorming with Bezlo Girls

Through Instagram I have grown an active and engaged community of Bezlo followers from all over the world. I have organized brainstorming and design focus groups and received real feedback, not just from parents but also from Bezlo girls.

Bezlo Girls
Bezlo Girls
Bezlo Girl Georgia from Australia had a big role in collaborating with us.
Bezlo Girl Georgia from Australia had a big role in collaborating with us.

By producing prototypes I have been able to learn from feedback received, tweaking the designs to create a selection of clothes that fit beautifully, are comfortable  and allow for movement (for all those exciting adventures). The prints are unique and inspiring and are a welcome break from all that pink and frills.

Future Plans

Hello Bezlo has come a long way in such a short space of time. To bring this collection to life we are faced with one last obstacle, our production costs. When people said it was “too crazy” and “too ambitious” to create a fashion line, especially one that is ethically made... We are here to prove them wrong.

Founder Clodagh
Founder Clodagh

 This Kickstarter campaign can make Hello Bezlo a reality for Bezlo Girls everywhere. Join the Bezlo movement and help us bring the world of Bezlo to life.

Step 1- Design
Step 2 –Fabric
Step 3- Production
Step 4- Inspection
Step 5 –Packaging and Shipment
Step 6- Delivered to your door!

Risks and challenges

With any project, there are risks. We have everything in place to make this happen, but unexpected delays or mishaps can arise.

We believe in being completely transparent and honest with our backers. If problems or delays occur our backers will be the first to know.

We don’t want to disappoint and so we have allowed some time if there are any production delays we can tackle them.

Our reputable manufacturers understand our timelines and are totally committed to this project.

If you are just as excited as we are – and we hope you are – check out our reward scheme.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About $6

    WALL OF HONOUR
    Your name joins our Hello Bezlo 'wall of honour' on our website, along with a link to your Twitter, Facebook, Instagram or blog

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  2. Select this reward

    Pledge €15 or more About $17

    Be part of our story. Receive a hand written Hello Bezlo THANK YOU card, shipped to anywhere in the world. The card will be printed in Ireland by Ireland's oldest printing co. and will feature the Hello Bezlo design "dreamer". The card is A5 size making it a perfect print to frame and display on your wall.

    Plus a virtual high five as we add your name, blog, or website to our contributors page.

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  3. Select this reward

    Pledge €25 or more About $28

    HELLO BEZLO ADVENTURE KIT

    Receive a Hello Bezlo cotton tote bag containing some essential items a Bezlo girl needs for an adventure - just add imagination.

    Kit contains: magnifying glass, bubbles, fairy dust, feather and tote bag with Hello Bezlo logo.

    Available December! Perfect Christmas stocking filler!

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  4. Select this reward

    Pledge €50 or more About $55

    HELLO BEZLO DRESS

    Choose your favourite ethically made, Hello Bezlo dress from our first collection.

    Styles: Rocket Girl in Space, Dreamer, Girl Code - Navy.
    Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years

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    5 backers
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  5. Select this reward

    Pledge €50 or more About $55

    GIRL CODE DRESS WITH DETACHABLE TUTU

    This dress features our computer coding design on an off-white background and is designed to work with or without the matching detachable tutu.

    Attach the tutu for those days when tutus are called for or go for a more wearable look.

    Dress Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years

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  6. Reward no longer available

    Pledge €55 or more About $61

    EARLY BIRD SPECIAL - Limited Offer!

    Thank you so much for supporting us. We will send you an ethically made, Hello Bezlo dress of your choice and size.
    Styles: Rocket Girl in Space, Dreamer, Girl Code - Navy
    Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years

    This offer includes free shipping to anywhere in the world.

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    Ships to Anywhere in the world
    Reward no longer available 4 backers
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  7. Select this reward

    Pledge €80 or more About $88

    DRESS & CAPE COMBO

    Add superpowers instantly with a Hello Bezlo Cape.

    The cape is made of metallic, charcoal colour fabric that sparkles in the light. The cape can be attached to the dress by two buttons included in the shoulders of the Hello Bezlo dress.

    Choose any Hello Bezlo dress and we will make it suitable for the addition of a cape.

    Empowering, stylish & ethically made :)

    Dress Styles: Rocket Girl in Space, Dreamer, Girl Code - Navy, Girl Code - Off-White with Detachable Tutu.
    Dress Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years
    Cape Sizes: 1- age 2 to 5, 2 age 6 to 10

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  8. Select this reward

    Pledge €110 or more About $121

    Double Trouble - BUY ANY 2 DRESSES & SAVE

    Your choice of any two dresses and sizes.

    Styles: Rocket Girl in Space, Dreamer, Girl Code - Navy, Girl Code - Off-White with Detachable Tutu
    Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years

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  9. Select this reward

    Pledge €120 or more About $132

    CHRISTMAS ORDER SPECIAL!

    Receive a Hello Bezlo dress of your choice in time for Christmas.
    Your dress will be handmade in Ireland and delivered to you in time for placing under the Christmas tree.

    Styles: Rocket Girl in Space, Dreamer, Girl Code - Navy, Girl Code - Off-White with Detachable Tutu
    Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years

    And... receive a hand written Hello Bezlo thank you card (perfect print for framing).

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  10. Select this reward

    Pledge €200 or more About $221

    THE HELLO BEZLO WARDROBE - Back BIG & BOLD!

    Receive one of each piece from our first collection. Includes 6 pieces.
    Dresses: Rocket Girl in Space, Dreamer, Girl Code - Navy, Girl Code -with Detachable Tutu (Tutu can be worn separately),
    Bezlo Cape (which can be added to any of the Bezlo dresses in this order.)

    Dress Sizes: 2-3, 3-4, 5-6, 7-8, 9 to 10 years
    Cape Sizes: 2 to 5, 6 to 10

    And... receive a hand written Hello Bezlo Thank You card (perfect little print for framing).

    All with free shipping.

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    11 backers
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Funding period

- (30 days)