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$28,362 pledged of $80,000 goal
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By Hocke Pierre-Yves
$28,362 pledged of $80,000 goal
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About this project

Four years ago, I decided to create FOOL MOON SUP.

The first two years where spent investing time to design and make the first prototypes happen. I designed a line of SUPS, a line of PADDLES, a line of RASH GUARDS and a line of travel BAGS.

Stand-Up-Paddling is a great and beautiful sport however it has one big drawback, its size and the fact that it is difficult to carry and store.

If you are an every day or a wave super, a SUP in hard construction will be what you’ll need. But if you are a traveller or a weekend, family, recreational super, AIR SUP will be the perfect answer for you.

For that reason I decided to add 1 AIR SUP line in the FOOL MOON collection.

I called this line “GOOD KARMA” and developed 2 sizes: 10’0’’ and 11’0’’

Today the collection, the website, the production partners, the logistic are in place. At this point and with your help, I would like to:

- launch my first AIR SUP production

- continue to create more products

- invite designers to work with me on the new designs

- ask my shapers to keep on working on new innovating shapes

- produce more pictures and movies to illustrate the website and catalogues

- improve Fool Moon’s distribution network

I need your help to bring FOOL MOON to the next level. Let’s go some of the way together, let’s paddle out together.

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EVERY BACKER WILL GET GREAT REWARDS

FOOL MOON screen saver of your choice | no shipping restriction

 FOOL MOON stickers & signed brochure | no shipping restriction

 1 x FOOL MOON long sleeved rash guard (man or lady) |  Reward available worldwide | shipping included for US, CAN, EU & Asia. Other destinations, please contact us

 1 x FOOL MOON back pack 35L |  Reward available worldwide | shipping included for US, CAN, EU & Asia. Other destinations, please contact us

 1 x FOOL MOON paddle 3 parts adjustable | blade & shaft in fiberglass |  Reward limited to US & EU | shipping included

 2 x FOOL MOON paddle 3 parts adjustable | blade & shaft in fiberglass |  Reward limited to US & EU | shipping included

 3 x FOOL MOON paddle 3 parts adjustable (blade & shaft in fiberglass)  | Reward limited to US & EU | shipping included

 1 x FOOL MOON Good Karma Air SUP 10'0''x 30''x 4''+ 1 adjustable paddle 3 parts (plastic blade & fiberglass shaft) + 1 pump + 1 carrying back pack | Reward available worldwide | shipping included for US, CAN, EU & Asia. Other destinations, please contact us

 1 x FOOL MOON Good Karma Air SUP 11'0''x 31''x 6''+ 1 adjustable paddle 3 parts (plastic blade & fiberglass shaft) + 1 pump + 1 carrying back pack |  Reward available worldwide | shipping included for US, CAN, EU & Asia. Other destinations, please contact us

 1 x FOOL MOON Good Karma Air SUP 11'0''x 31''x 6''+ 1 x FOOL MOON Good Karma Air SUP 10'0''x 30''x 4''+ 2 adjustable paddles 3 parts (plastic blade & fiberglass shaft) + 2 pumps + 2 carrying back pack |  Reward available worldwide | shipping included for US, CAN, EU & Asia. Other destinations, please contact us

Pick-up your own set of 1 x FOOL MOON Good Karma Air SUP 11'0''x 31''x 6''+ 1 x FOOL MOON Good Karma Air SUP 10'0''x 30''x 4'' at FOOL MOON's headquarters in Switzerland, paddle on the Geneva lake with the FOOL MOON team and spend a 5 star dream week-end at "La Réserve" hotel in Geneva.

This reward includes 2 inflatable SUPs + 2 adjustable paddles 3 parts (plastic blade & fiberglass shaft) + 2 pumps + 2 carrying back pack + 2 rash guards + 1 night for 2 at La Réserve + 1 dinner for 2* at La Réserve's Lodge restaurant. * drinks not included. This reward doesn't include the travel to GVA.

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ITS NOT A PROJECT, IT’S A STORY

I believe that a strong brand is a mix of many things.

It starts with good quality and that’s why we manufacture our products in high-end factories and revert to talented shapers.

I also believe that in our competitive world, the packaging, the way you present your products and the story you tell to promote your ideas play an enormous part in the success of a brand. The conscious or unconscious attraction that the design produces on you is often what makes you choose between one brand or another.

So, that is my obsession when I create Fool Moon products:

GOOD PRODUCT, GOOD TECHNOLOGY, GOOD DESIGN

How to reach these objectives?

First you should start with a good name, catchy, easy to remember and easy to pronounce in different languages:

FOOL MOON

You should have a good logo: simple and easy to use in different sizes and on different supports.

You should make your product look good

You should pay attention to small details

You should be creative

You should have great pictures

You should have an exciting website

You should have great accessories

THANKS & MERCI

I thank you all for your support, and want to express special gratitude to those who’ve helped me get to this point:

Designers, web and movie artists: Thierry Planke, Robin Chambaz, Jonathan Manansala, BrozerMo, Kabia, Yves Gerber, Karim Traboulsi.

Shaper: Sergio Munari

Photographers: Tommy Schultz, Alexander Stephan, Seth Warren.

Music: Naxxos

The triple F: Family, Friends and Fools

Risks and challenges

Production Schedule:

ENJOY a great summer with FOOL MOON.
At this stage all designs have been tested and approved and are ready to go into production.
As soon as I will give the final OK around the end of March, the factories will start production and will need, depending of the quantities, from 4 to 6 weeks to finish their work. I will personally go to China to run a quality check on all the goods and make sure that everything is properly packed and sent to each one of my backers.
You will be able to follow the production progress. I will update you via email, newsletter or Facebook.
With many years of production experience in China, I am confident that you'll be able to hit the water with your new AIR SUP by June 2014, but if for whatever reason the production or shipment should suffer some delays, I will make sure to let you know why and will be totally transparent about the process.

International taxes and shipping:

Our RASHGUARD reward includes the shipping to US, CAN, EU & Asia. Other destinations, please contact us. Backers will be responsible for taxes, duties, and customs fees for their orders.

Our BAG reward includes the shipping to US, CAN, EU & Asia. Other destinations, please contact us. Backers will be responsible for taxes, duties, and customs fees for their orders.

Our PADDLE reward is limited to US & EU. Shipping included. Backers will be responsible for taxes, duties, and customs fees for their orders.

Our AIR SUP reward includes the shipping to US, CAN, EU & Asia. Other destinations, please contact us. Backers will be responsible for taxes, duties, and customs fees for their orders.

Safety:
It's important to note that while we've built an amazing AIR SUP, that’s as strong and safe as possible, it remains a boat. Which means you can still fall, hurt yourself or worse. PLEASE wear a Personal Flotation Device (life jacket) and a leash while riding and don't ride outside your limits. If you're going into open waters, be aware of currents, weather, submerged obstacles, and other boats and swimmers and finally, use common sense.

legality:
Laws and regulations regarding SUP and regular boat vary per country, state, county, and municipality, so please check the legal status of this product before you ride it.

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Support this project

  1. Select this reward

    Pledge $15 or more About $15

    You're awesome. You'll receive FOOL MOON updates and the FOOL MOON screen saver of your choice.

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    Pledge $30 or more About $30

    You're awesome. You'll receive FOOL MOON stickers & a signed brochure

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    Ships to Anywhere in the world
    3 backers
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  3. Select this reward

    Pledge $50 or more About $50

    1 x FOOL MOON long sleeved rash guard
    (man or lady)

    (shipping included for US, CAN, EU & Asia. Other destinations, please contact us)

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    Pledge $100 or more About $100

    1 x FOOL MOON 35L Back Pack

    (shipping included for US, CAN, EU & Asia. Other destinations, please contact us)

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    Ships to Anywhere in the world
    11 backers
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  5. Select this reward

    Pledge $225 or more About $225

    1 x FOOL MOON paddle 3 parts adjustable (fiberglass shaft & blade)
    (this reward is limited to US & EU. Shipping included)

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    Ships to Anywhere in the world
    3 backers
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  6. Select this reward

    Pledge $425 or more About $425

    2 x FOOL MOON paddle 3 parts adjustable (fiberglass shaft & blade) (this reward is limited to US & EU. Shipping included)

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  7. Select this reward

    Pledge $625 or more About $625

    3 x FOOL MOON paddle 3 parts adjustable (fiberglass shaft & blade) 2 x FOOL MOON paddle 3 parts adjustable (fiberglass shaft & blade) (this reward is limited to US & EU. Shipping included)

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  8. Select this reward

    Pledge $950 or more About $950

    1 x FOOL MOON "Good Karma" Air SUP 10'0''. The reward also includes 1 paddle 3 parts adjustable (fiberglass shaft & plastic blade) + 1 pump + 1 carrying back pack. (shipping included for US, CAN, EU & Asia. Other destinations, please contact us)

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  9. Select this reward

    Pledge $1,050 or more About $1,050

    1 x FOOL MOON "Good Karma" Air SUP 11'0''. The reward also includes 1 paddle 3 parts adjustable (fiberglass shaft & plastic blade) + 1 pump + 1 carrying back pack. (shipping included for US, CAN, EU & Asia. Other destinations, please contact us)

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  10. Select this reward

    Pledge $1,900 or more About $1,900

    1 x FOOL MOON "Good Karma" Air SUP 10'0'' + 1 x FOOL MOON "Good Karma" Air SUP 11'0'' . The reward also includes 2 paddles 3 parts adjustable (fiberglass shaft & plastic blade) + 2 pumps + 2 carrying back packs. (shipping included for US, CAN, EU & Asia. Other destinations, please contact us)

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  11. Select this reward

    Pledge $5,000 or more About $5,000

    Pick-up your own set of 2 inflatable SUPs (1 x Good Karma Air SUP 10’0’’ + 1 x Good Karma Air SUP 11’0’’) at FOOL MOON’s headquarters in Switzerland, paddle on the Geneva lake with the Fool Moon team and spend a 5 star dream week-end at "La Réserve" hotel in Geneva.
    The reward also includes 2 paddles 3 parts adjustable (fiberglass shaft & plastic blade) + 2 pumps + 2 carrying back packs. + 2 rash guards + 1 night for 2 at La Réseve + 1 dinner for 2* at La Réserve's Lodge restaurant * drinks not included.
    The reward doesn't include the travel to GVA.

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Funding period

- (36 days)