Joe Demin

San Francisco, CA

Sixteen months ago, I jumped into a hammock outside a tiny hut in Thailand and fell in “love at first swing.” I learned the powerful story behind my hammock, then took a wild journey to meet the weavers who were empowering themselves through hammock sales. I knew my life would never be the same.

I returned to America with a dozen hammocks and a business plan sketched out on an airsickness bag- and I never looked back. I abandoned my previous career in finance to become the Chief...

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