$105
pledged of $60,000pledged of $60,000 goal
3
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 7 2015 11:29 PM UTC +00:00
Dan MonfreBy Dan Monfre
First created
Dan MonfreBy Dan Monfre
First created
$105
pledged of $60,000pledged of $60,000 goal
3
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, December 7 2015 11:29 PM UTC +00:00

About

It's the same predictable cycle every October...  You spend hours thinking and researching a costume idea for you and maybe your kids too, even more hours shopping for all the pieces, and then you drop some of your hard-earned cash to pay for it all.  In fact, in America alone we spend over $2.8 billion dollars on Halloween costumes each year!  Then on November 1st, all those billions of dollars of costumes go in the trash and to our ever-growing landfills.

The Halloween costume paradigm is about to change...

Introducing Wise Disguise:  The Marketplace for Unique and Homemade Costumes. Consumers from all over the world can list their costume from past years as well as research and purchase their costume for this year's Halloween events.

Wise Disguise will not only help the average Joe and Jane find their costume, but it will allow creative people who excel at costume creation to profit from their talent.  The site will also allow people to create new homemade costumes and sell multiple quantities.  Wash, Rinse, Repeat your costume creation skills and you can earn a nice pot of gold each October.

The market for Halloween costumes continues to mature (67% of Americans shopped for a costume last year), and if you go to any Halloween party, it is clear that people prefer unique, homemade costumes over store-bought plastic ones.  And if the $2.8 billion dollars that Americans spend on their own costumes isn't big enough of a market to go after, we will also add a pets section to the site to capture a portion of the $350 million that Americans spend on costumes for their pets

Current status of the project:

The site is currently half-built and we need to raise some money to pay a developer to finish some major back-end pieces of code.  We need to make the site responsive, build a smooth and secure peer-to-peer transaction process, work through some technical issues with UPC codes, as well as polish the user experience and design of the site.

If we can go beyond the goal, we also plan on launching an app as part of our first release.  However the site will be fully responsive and allow consumers to upload photos right from their phones or tablets.

Simple mock-up of site's framework:

Note: Actual site look and design is currently being developed

Other notes on who we are and how we plan to grow:

  • The site will allow people to list a costume at either an "Asking Price" or as a "Free Recycled Costume".  A buyer can then choose to pay the asking price, make a lower offer, or if it's a free costume, they can choose to add a "thank you tip" on top of the shipping costs.
  • Buyers will pay all shipping costs and the sellers will receive a shipping label via email that they can print, attach to a box or shipping bag and place in the mail for delivery.  We also plan on offering overnight delivery for an added cost.
  • We've already worked through a branding process and have a fully-built marketing plan, complete with plans for SEO, SEM, Social, and other guerrilla marketing tactics.
  • We plan on expanding into cosplay costumes (Comic-cons), theater costumes, dance recital costumes, graduation gowns, and more!
  • Read about what people are saying about this project on Reddit.

Still not convinced?  Check out the annual spike in Google search traffic for Halloween costumes and costume ideas below.  Last year, 34% of costume shoppers turned to the Internet for their costume inspiration (a number that will continue to grow as demographics change). The time has come to revolutionize the $3 billion dollar Halloween costume industry!

The annual spike in Google search traffic for Halloween costume ideas:
The annual spike in Google search traffic for Halloween costume ideas:

Rewards Summary:

Risks and challenges

The biggest challenge will be getting costumes listed on the site early. People start searching for costumes around Oct 15th, which makes the window for transactions small. A couple of things we will be doing to help get costumes on the site earlier:

- We will work with a group of what I call "top 1% costume makers". These are the people that always win the Halloween costume contests and have the ability to make amazing costumes every year. We will pay them to list a bunch of new costumes on the site so that we have inventory for the first site viewers to see.

- We will use a portion of the money for a search engine marketing campaign for people googling costume ideas.

- We plan on sourcing a group of college student interns to promote on college campuses with a "sell your costume from last year to make cash!" message starting in early October 2016.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    You will be listed as a "Founding Member" on the WiseDisguise website.

    AND

    Founding Members will be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

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  2. Select this reward

    Pledge $25 or more About $25

    A WiseDisguise reusable tote bag for when you’re on your way to the store or farmers market.

    AND

    A thank you on our "Founding Members" page. Founding Members will be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

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  3. Select this reward

    Pledge $40 or more About $40

    A WiseDisguise Koozie Costume for your drink to wear at your 2016 Halloween Party!

    AND

    A WiseDisguise reusable tote bag for when you’re on your way to the store or farmers market.

    AND

    A thank you on our "Founding Members" page. Founding Members will be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

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    2 backers
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  4. Select this reward

    Pledge $120 or more About $120

    A pair of warm Cuddl Duds or ClimateSmart long underwear to wear under your costume for those of you that live in colder climates (we're talking to you Minnesota and Wisconsin).

    AND

    A WiseDisguise reusable tote bag for when you’re on your way to the store or farmers market.

    AND

    A thank you on our "Founding Members" page. Founding Members will be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

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    Estimated delivery
    Ships to Only United States
    Limited 0 backers
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  5. Select this reward

    Pledge $200 or more About $200

    A limited edition WiseDisguise full-zip hoodie to keep you warm while your kids trick-or-treat. Comes with pockets to sneak a piece of candy when your kids aren't looking.

    AND

    A WiseDisguise reusable tote bag for when you’re on your way to the store or farmers market.

    AND

    A thank you on our "Founding Members" page. Founding Members will be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

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    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
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  6. Select this reward

    Pledge $2,000 or more About $2,000

    Invitation to the WiseDisguise exclusive Halloween launch party in 2016.

    AND

    Your profile featured on the websites: "Cornerstone Club" page. Cornerstone Club members will also be part of the exclusive voting group that will decide the winners of WiseDisguise's annual National Costume contests.

    AND

    A limited edition WiseDisguise full-zip hoodie to keep you warm while your kids trick-or-treat. Comes with pockets to sneak a piece of candy when your kids aren't looking.

    AND

    A pair of warm Cuddl Duds or ClimateSmart long underwear to wear under your costume for those of you that live in colder climates (we're talking to you Minnesota and Wisconsin).

    AND

    A WiseDisguise Koozie Costume for your drink to wear at your 2016 Halloween Party!

    AND

    A WiseDisguise reusable tote bag for when you’re on your way to the store or farmers market.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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Funding period

- (30 days)