About this project
It doesn’t matter if it is a juice or Coke, concentrate liquid sugar is bad for your health in general: as to Dr. Sebastian Winckler’s case study of sugary drinks. Fruit juices and flavoured waters can often be as sugary as a bottle of Coke!! Let us draw a picture for you:
It's crazy, right?!
Now, you might say that you don't like to drink plain water but what if we had a solution for you!?
At Öselbirch we have bottled up a deliciously refreshing drink that is made by nature - Birch Water. Birch water is naturally diuretic and helps to eliminate toxins in the body. It contains micro-nutrients and vitamins unique to the birch tree which are said to help strengthen the immune system, lower cholesterol and assist with weight loss. It is an excellent thirst quencher after a workout or on a hot day!
Most importantly, ÖselBirch Classic has guilt-free zero sugars. You can relax and simply refresh yourself without worrying about the amount of sugar in your drink.
At Öselbirch we offer you a tasty and healthy alternative to sugary drinks. Also, if you are looking for an alternative to coconut water - search for no longer!
We offer birch water refreshment drinks in two qualities: fermented and fresh. Our Classic is a naturally fermented birch sap with NO additives! Besides that we have another 4 unique blends that are exclusive to ÖselBirch: Mojito, Sea-buckthorn, Aronia, and Ginger-Cranberry.
No matter which flavour you choose, all our other blends are remarkably low in calories, with a maximum of 14g of sugar (equivalent to 57 calories) per bottle! This nature’s drink is also suitable for different dietary restrictions such as vegans, vegetarians and gluten-free diets.
Birch water supplies our body with the most important nutrients after a cold and harsh winter during which the sun a natural vitamin sources are scarce. Thanks to its detoxifying, anti-inflammatory and cleansing properties it is believed to help with many things: for example, accelerate your metabolism, improve blood cell production, stimulate kidney function, dissolve cellulite, and the list goes on. In addition, birch water has been used externally to help with hair growth and to get rid of freckles and moles. It is believed that birch water supplies our body with the most important nutrients after a cold and harsh winter during which the sun a natural vitamin sources are scarce. According to the University of Alaska Fairbanks birch sap has following nutrients:
Our birch water comes from Estonian forests in co-operation with local farmers and contains only natural and organic certified ingredients. In our flavoured drinks we use organic juices and herbs that are locally grown and produced. More importantly, we do not use any preservatives! So, birch water is not just only good for you but also beneficial for the local community – together we help the local community to grow by a bottle at a time!
Our birch water drinks are excellent to use in smoothies or in cocktails. Instead of conventional tonic waters that are full of strange chemical compounds that you cannot even pronounce, why not pick a healthier and more natural tonic water!
We have successfully tested Estonian market with selling over 1000 liters over the previous summer on the local food markets and festivals. This first production including product development was financed together with the European Union Region Development Fund with an amount of €4,000.
You can read what our customers say on our Facebook
Our mission is to introduce and offer birch water internationally! We have everything in place - recipes, design and labelling, bottles - all we need is the initial funding assistance to start production.
We tested the market last year with 1 000 litres of CLASSIC, and with minimal marketing costs we were able to sell these on local farmer's markets in little over one month. By now, we have developed 4 additional flavours in cooperation with the Center of Food and Fermentation Technologies in Tallinn, Estonia. The product development project was funded by Enterprise Estonia and EU European Structural and Investment Funds.
Our Kickstarter campaign goal (24 000€) covers the bare minimum amount that we need to bring birch water producing to a larger scale.
Stretch Goal #1: 32 000€
Will allow as to buy the cooling machine for carbonated beverages, which is necessary to start producing our additional flavours: Mojito, Aronia, Sea-Buckthorn & Cranberry-Ginger. The machine costs €7.950
Every backer who pledged €49 or more will receive a sample 6pack including each ÖselBirch flavour.
Stretch Goal #2: 150 000€
Will allow us to have our own production line. Every backer will receive a 12 pack of ÖaselBirch including flavours that YOU can choose!
Thank you for supporting this project! Share it with your friends and let's hope for a less sugary future! ;)
ÖselBirch was inspired by our beloved Grandma. Every spring, right when then snow starts to melt, she would tap the trees and collect the nutritious and tasty birch sap. In summer holidays, when the school’s out and the days are never-ending, we always went to visit her in Saaremaa, which is the biggest island in Estonia. The birch water, which was naturally fermented by the summer was then the best refreshment on a hot day at a hayfield.
Öselstuff OÜ is a family owned company offering refreshment drinks made of birch water. We are 3 sisters and an older brother to keep our crazy ideas in balance. As life so happens, we now live in different countries: Our brother, Ardon, lives in Saaremaa (Ösel), Estonia; our oldest sister, Katri, lives in Tallinn, Estonia; and the two younger sisters Anne-Liis & Mirjam went to discover the world and are now living respectively in Cologne, Germany and Cardiff, Wales. Despite living physically far apart, we are close at hearts and make a great team that works together well! We can be honest to one another by giving sincere and constructive feedback in order to move forward and keep improving. Also, we all have different backgrounds and experiences which complement each other perfectly:
Ardon is a true salesman. He has successfully build up his first business in fire safety field and never seems to run out of ideas what to do next. He coordinates production logistics and manages the finances. Also, he brought us all together to start this project.
Ardon's motto: When there is a problem, there is always a solution!
Katri is the second oldest in our family and probably the most balanced from us, sisters. She has a degree in law and our go-to with any legal questions. But she is also very talented in arts and crafts and loves DIY projects.
Katri's motto: You can't say, 'Oh, it won't happen to me.' You have to say, 'That can happen to me!'
Anne-Liis is a world traveller who found her new home in Germany. She is the creative soul behind the brand image and our online presence. She is venturesome, a pusher and a self-taught design specialist, currently doing her Master's degree in E-Business.
Anne-Liis' motto: A problem is an opportunity to improve!
Mirjam is the youngest sister with a big heart and a positive attitude that constantly strives her to give her best effort in everything she does. While still doing her bachelor degree in music management and adjusting to a different culture and life in UK, she finds time to write PR articles and market our products locally.
Mirjam's motto: When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way!
Risks and challenges
As we all know every project has its risks and challenges and our project is no different. We work hard to ensure that all our birch sap is sustainably harvested. For that, we have to make quality checks on our harvesters and make sure that birch trees are well looked after.
Our overall challenge is to keep up with the growing interest of ÖselBirch drinks and fulfil already existing pre-orders. We make sure that the workload is divided equally between our team members so that everything goes smoothly. In addition to that, as our birch water is stored in glass bottles then it is essential that every delivery is very carefully packaged. We'll make sure that our package team pays extra attention to this matter.
No matter the situation, we'll promise that we always provide full transparency and keep all our backers informed every step of the way. We are going to work hard to make sure that you get your ÖselBirch rewards on time. Please note that shipping delays can occur due do weather, carrier issues, and customs clearances. If there are any delays we'll make sure that you are informed. Thank you again for believing in ÖselBirch!
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