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Wild Apple is a visually inspiring print magazine celebrating gluten-free food and travel through a seasonal point of view. Read more

New York, NY Periodicals
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$36,462
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Funding Unsuccessful

This project's funding goal was not reached on June 7, 2014.

Wild Apple is a visually inspiring print magazine celebrating gluten-free food and travel through a seasonal point of view.

New York, NY Periodicals
Share this project

About this project

Food stylist Liza Jernow and photographer Tara Donne are creating a beautiful bi-annual gluten-free print magazine called Wild Apple. We are the New Gluten-Free.

Above photographs by Tara Donne (L) and Christina Holmes (R)
Above photographs by Tara Donne (L) and Christina Holmes (R)

We love food. We love making it and photographing it, but most of all, we’re Eaters. Eaters who have over thirteen years of gluten-free living under our belt. We know firsthand that when you’re on a gluten-free diet it’s easy to turn your focus towards lack. Yet there are so many great things out there that we can eat! So much is still delicious and accessible. 

In Wild Apple, we train our eye to gorgeous, indulgent and useful food. Our recipes unfold through the seasons, with a focus on what’s available and natural. Our magazine will share love letters to friendly grains, simple snack ideas, well-tested recipes for classics, and menus with which to entertain friends or easily create weeknight meals. It will also cover inspiring international travel, city guides, profiles on interesting creative people, and roundups of beauty products--all of course gluten-free. We are here to help make life easier and to inspire adventure and exploration!

WHO WE ARE: The Wild Apple team is full of creatives who are the best in the business. Our Design Director, George McCalman has 14 years experience as a magazine art director and has won numerous design awards throughout his career. Before becoming a photographer, Tara Donne spent 5 years as a photo editor, managing budgets and assigning and producing shoots for national magazines. Liza Jernow spent years in the test kitchen at Martha Stewart prior to launching a food styling career and working with international advertising and magazine clients. There's no doubt that we are the people that will make this happen!

REWARDS:

Most of our rewards include an issue of the magazine. Here's a little taste:

Above photographs by Tara Donne
Above photographs by Tara Donne
Above photographs by Joseph De Leo, prop styling by Molly FitzSimons
Above photographs by Joseph De Leo, prop styling by Molly FitzSimons
Above photographs by Tara Donne
Above photographs by Tara Donne

The Pancakes with Raspberry Sauce e-recipe card will include this beautiful illustration:

Above illustration by Samantha Hahn
Above illustration by Samantha Hahn

 Everyone at the farmer's market will covet this fun tote:

Our gluten-free dessert themed postcards are perfect for writing sweet notes to friends: 

Above illustrations by Samantha Hahn
Above illustrations by Samantha Hahn

Converting measurements and wiping up spills is a piece of cake with a Bailey Doesn't Bark Useful kitchen towel:

 New artwork is always a treat:

"The Last Days of Summer" by Tara Donne
"The Last Days of Summer" by Tara Donne
"Heirloom" by Tara Donne
"Heirloom" by Tara Donne
"Pole Bean Flowers" by Tara Donne
"Pole Bean Flowers" by Tara Donne

THANK YOU!

If you've made it this far down that means you're as excited as we are! We want to thank you from the bottom of our hearts for your support in creating something beautiful, useful, and relevant for the gluten-free community. We'd also like to thank the people behind our video! It was shot and edited by Squirl Corp with original composition by Jim Heffernan of TTO Productions. Thanks to Sidney Bensimon for our portrait too!

Risks and challenges

We realize that $76K sounds like a lot of money. It’s what we need to produce and distribute a high-quality, collectible print magazine full of well-tested recipes, hunger-inducing photographs, and inspiring travel stories. Our biggest challenge: simultaneously producing Issues One and Two while procuring advertising.

Your contributions will help pay for photo shoot production (studios, props, groceries, transportation), retouching, recipe testing (more groceries!) design of the magazine and website, and printing and distribution (this eats up the largest chunk). Donations will also go toward covering expenses that contributors might incur while researching, writing, or shooting for Wild Apple. Don't forget that Kickstarter and Amazon take a cut too--about 10%!

This campaign will fund some initial setup costs as well as the first issue in its entirety. We plan to use the inaugural issue as part of our media kit and in meetings with potential advertisers. The business model moving forward will be an advertising model. The number of brands creating gluten-free products is growing like crazy and we will provide just the right place for them to advertise. Our goal is to create relationships with brands that we believe in and enjoy.

Wild Apple is extremely proud to be collaborating with the top talent in our industry: contributing photographers, stylists, writers, and editors with years of experience in magazines. These contributors have worked for publications like Saveur, Bon Appetit, Cooking Light, Food & Wine, and Travel + Leisure, just to name a few. You can be sure that your donation will fund something high-quality and beautifully produced.

Learn about accountability on Kickstarter

FAQ

Rewards

  • You selected
    $5 reward

    35 backers

    Your name will appear in the inaugural issue as a thank you for helping us bring great gluten-free recipes into the world!

    Estimated delivery:
  • You selected
    $10 reward

    32 backers

    An e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option), illustrated by Samantha Hahn. Your name will also appear in the inaugural issue as a thank you!

    Estimated delivery:
  • You selected
    $25 reward

    207 backers

    Our inaugural issue sent to you before the general release! Your name will also appear in the inaugural issue as a thank you!

    Estimated delivery:
    Only ships to: United States
  • You selected
    $35 reward

    41 backers

    Our inaugural issue plus an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option). Your name will also appear in the inaugural issue as a thank you!

    Estimated delivery:
    Only ships to: United States
  • You selected
    $40 reward

    22 backers

    Our inaugural issue shipped internationally plus an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option). Your name will also appear in the inaugural issue as a thank you!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $55 reward

    71 backers

    Our first 2 issues! Your name will also appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $75 reward

    12 backers

    Our first 2 issues! Plus an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option). Your name will also appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $100 reward

    49 backers

    Our first 2 issues! Plus a set of 10 gluten-free dessert themed postcards and an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option). Your name will also appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $150 reward

    12 backers

    Our first 2 issues! Plus a Bailey Doesn't Bark Useful Kitchen Towel and a set of 10 gluten-free dessert themed postcards. You'll also get an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option) and your name will appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $200 reward

    4 backers

    Our first 2 issues! Plus a Wild Apple reusable tote, a set of 10 gluten-free dessert themed postcards, and an e-recipe card for our Gluten-Free Pancakes with Raspberry Sauce (with vegan option). Your name will also appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $275 reward

    4 backers Limited (6 left of 10)

    "Heirlooms" limited edition print, unframed, approx 11x14 inches, signed by Tara Donne. Plus our first 2 issues and your name in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $300 reward

    3 backers Limited (2 left of 5)

    Your favorite recipe from days of gluten, translated into a gluten-free format by Liza Jernow. No croissants, filo, or puff pastry, please. You'll also get our first 2 issues and your name in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
  • You selected
    $350 reward

    4 backers Limited (6 left of 10)

    "Pole Bean Flowers" limited edition print, unframed, approx 16x20 inches, signed by Tara Donne. Plus our first 2 issues and your name in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $500 reward

    1 backer Limited (24 left of 25)

    A food styling and photography class in NYC! Watch Tara and Liza collaborate and create images for Wild Apple. Tara will discuss camera basics, composition, color, shooting with natural light, and collaborating with a team. Liza will guide you through her process from reading through a recipe to plating on set. She will share her favorite sources and essential tips. Your name will also appear in the inaugural issue as a thank you and you'll get to take a copy home with you. Our second issue will arrive on your doorstep in Spring 2015. (Travel and accommodations not included.)

    Estimated delivery:
  • You selected
    $1,000 reward

    3 backers Limited (2 left of 5)

    "The Last Days of Summer" limited edition print, unframed, approx 20x24 inches, signed by Tara Donne. Plus our first 2 issues for you and 3 friends! Your name will also appear in the inaugural issue as a thank you! (Issue Two ships separately in Spring 2015.)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $2,500 reward

    2 backers

    A full-page ad space in the inaugural issue (Fall/Winter 2014), plus rate lock for Issue Two (Spring/Summer 2015) and 20 copies of each to share. (Ads must be content appropriate.)

    Estimated delivery:

Funding period

- (31 days)