My name is Dana and since 2013 I have been the Director of Operations of Threads of Peru, based in Cusco. Our team works hand-in-hand with artisans that practice totally non-mechanized weaving and natural dyeing techniques, and it was my responsibility to market them. We knew from A to Z where the materials came from and who the product was made by, but even knowing those answers, the products were difficult to sell.
Pichinku was inspired from wanting to find some middle ground between...
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