About this project
Our goal is to infuse color to everyday play! These shirts bring people
together to make water fights more exciting, summer days more creative, workouts more vibrant, people’s lives more lively, and the world a more colorful place! Unlike other color-changing technologies, our dye changes color instantly and in a dramatic way when hit with cold. We get nothing short of a dramatic “WOW!” when people of all ages see these for the first time, from kids to co-eds to parents to grandparents—people literally do not believe their eyes. Uses for these shirts are limited by the imagination only. Use them to:
- Play on the splashpad and in the sprinklers
- Prove you tagged your opponent in a water-gun fights
- Draw on with ice and cold water
- Show the vigor of your gym workout
- Add color to your college water party
- Create buzz at your company BBQ
- Enhance your group relay race with a new kind of color
Make anything more fun—you get the point! No matter how you use them, they’ll make whatever you do more vibrant and memorable!
Cool-Activated Color Changing Dye (Basics)
At a set temperature the shirt (or bandanna) changes color from its warm color to its cool color. Here are some details about how the shirt or bandanna appears:
~ below 69 F cool color (as when hit by cool water or exposed to cold air)
~ 69 F to 76 F transition range (as shirt is sitting at room temp, off-body)
~ above 76 F warm color (as when on body)
NOTE: The color-shifting effect is fully reversible, and repeatable thousands of times in the shirt and the bandanna. If you take care of it and wash it properly, it will last for dozens of washes.
Cool-Activated Color Changing Dye (Tech)
A micro-capsule consists of two parts: an internal phase and a hard outer shell. Our micro-capsules are smaller (less than a micron) and darker (color intensity) than you've seen in any other color-changing shirts. The internal phase is an organic material (a fat or wax) that has a specific and adjustable melting point. Our special dyes are dissolved in the internal phase. When the material is heated to its melting point, the material goes clear and the color disappears. When it cools to the solid phase, the material becomes opaque and the color appears. The hard outer shell protects the internal phase.
The shirts will be available in the following sizes (exact dimensions of each size will be posted in a table in the FAQ section). We will have the flexibility to expand the size options, we want to make sure that we get a correct fit for every backer:
- Men: S M L XL XXL
- Women: XS S M L XL
- Children: S M L
Optimal Fabric Choice
The shirt is a mid-weight (4.3 oz.) 60% cotton, 40% polyester jersey. The shirt is very comfortable on skin and boasts superior wicking characteristics (over cotton and rayon). These qualities make this shirt great for almost every scenario. The shirt will NOT become excessively heavy when wet (as 100% cotton would), making it perfect for summer water-play. Polyester is also a great temperature-moderating material because it will wick away moisture (sweat) but also provide excellent warmth.
Color Options Determined by Backers
Our technology is too strong to limit your choice to a few arbitrary colors that WE select. YOU can help us determine the final color-combination options (yes, a Kickstarter Green to Dark Charcoal is possible!). Throughout this page you'll see some color combinations that we have prototyped, which are impressive contrasts from near-white to a vibrant color. This high contrast change is the hardest to achieve, and we can do it.
Updated as often as possible:
Color shown in cells are very APPROXIMATE. In the last week of the project, we will post the final options with true (RGB and CMYK) colors shown that correlate to the colors of the dyes. These colors below are just to help everyone visualize the combination.
Please let us know of any counting errors :)
Branding Developed with Backers
We think our backers will offer valuable opinions and ideas on the branding. We are not entirely satisfied with the SplatterTec name for the product line, or it's associated logo. See we feel that the technology is what makes this product, so we want you to help us shape a brand around it. We have great graphic design and merchandising talent that we will use to leverage your ideas. Share ideas and opinions on the comments board. Request our Illustrator files if you want to play with them. Feel free to send sketches or Illustrator files of branding ideas. Let's make this together!
This will be one of your best Kickstarter experiences. Join us on a quick journey to develop and scale this fun technology right into your own backyard. We kept the reward structure simple so that you know what to expect, and trust us, you can expect what you read! Notice that early backers help us with confidence to go ahead and place Order 1 before the campaign ends, and put a shirt on your back for a fun summer if you back us early!
We have perfected the dying process for this cool-activated color, and successfully scaled up to large batches (50+ garments at a time), for throughput capability of hundreds per week. We are confident that we can find the same success in even larger batches, but after several batches, we just don't have the funding or enough friends and kids to enjoy that many shirts and bandannas.
We want this to be one of your favorite and best Kickstarter experiences--we back Kickstarter projects too, so we know what that means. You will join our team by contributing to the discussion about final color options and what colors they each change to--this is a critical role, because we don't want to guess at which colors you want (we can make them all). We each want to tell you what we bring to the table:
Brennan Crellin - Designer and Co-Founder of PhoneSoap which was successfully funded on Kickstarter in 2011. He learned an immense amount about contract manufacturing, lead-times, and all the nuances that make a project successful. He rolled all of that experience into his design of the Luma SmartLamp. Brennan also has a background in designing apparel (and equipment) for Stoic, the backcountry.com private label brand. He is passionate about design, but his greatest ambitions are integrity and influence.
Glenn Small - Co-founder of Prismatik, he is the cool-activated technology point-man. He was instrumental in bringing this technology to market over a decade ago on the Coor's Light Can, and now Prismatik has exclusive rights to its application in apparel. Glenn has an MBA, if you care about credentials, but if you like walk better than talk, he has been an owner in three successful start-ups. His kids love the SplatterTec Tees and he wants to see them distributed beyond his own backyard.
Chase McMillan - A Prismatik Co-Founder, adds color to the team by bringing over 7 years of experience and passion in improving organizational performance in firms across the globe, from small shops like the Yehu Microcredit Bank in Kenya to large companies like Eli Lilly and John Deere in the US. He's passionate about getting this attention-grabbing technology to every fun-loving person in the universe.
Austin and Lane Russell - Every T2i-toting suburbian can take thousands of hi-res photos, but a powerful technology requires a great video. These two show you the real colors, in real (sometimes slow) time. This is the kind of project where film is almost doing science.
Brenton Williamson - All product shots are from this guy. He captures great genuine use of the SplatterTec shirts, on people having a real good time!
Corey Crellin - Operations ninja, visual support, and musician. Managing accounts, timelines, and tasks is his trained expertise.
Risks and challenges
We want this project to be a journey WITH our backers. Since we are relying on you (our crowd) to select the color options and for input on the branding, we need your help to succeed. This is our largest risk. To meet our promised delivery months, we need backers to contribute their opinions on color and branding early in the project.
If the goal is met and backer contribution is not as strong as we expect, the worst possible case is that delivery months would be up to one month delayed.
We can confidently deliver rewards that are premium quality and consistent. Please help us make this a great project!Learn about accountability on Kickstarter
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