Jay Street Ink takes up residence in a certain area of Boston that is known as South Boston, or Southie for short. Why does Jay Street ink take up residence there? Well, that's where Jay Street was born and raised as individuals- before Jay Street Ink even existed. Although Southie is gaining popularity every minute there has always been one time throughout the year in particular that it becomes a hotbed of activity and celebration. This day is of course St. Patrick's day.
Last year, we sold our first St. Patrick's day shirt. It was a huge hit, but we could only get it out there to people we knew, and a few friends of friends. We ended up delivering shirts individually, driving around in our old Volvo 240. This year, we'd like to make things a little bit easier on ourselves and be able to reach a wider range of people, along with offering a wider range of products.
How can we do that? It all goes back to St. Patrick's Day's traditions. The vendors pushed their carts, selling smoke bombs, stink bombs, silly string, and any other manner of items to get ourselves in trouble. They moved their product well, and they were everywhere. We figure- why try to reinvent the wheel? Building and having the push cart is just one step we have to take though. We also need licensing that will allow us to operate that push cart in public, and sell items from it. We need the materials to increase our repertoire to include vinyl stickers and embroidered items. We also need to make sure we have an inventory of shirts ready to go for the parade.
The St. Patrick's day parade has been a huge part of our life since we were little kids in Irish knit sweaters. Last year, it was a true pleasure to be able to take part in the day by outfitting our friends and some of their friends with one of our creations. Let's take it a step farther this year and get our shirts out there all over Southie and maybe even beyond!
Oh and just so we're crystal clear on what we're getting from this:
- The materials to build a cart
- An Embroidery machine
- A vinyl plotter for sticker making purposes
- Various new kinds of specialty ink to screen print those stickers
- Thread for the embroidery
- Licensing to sell from the cart for two people.
- A heat press for sublimation
- Sublimation ink
- A mug press
- Hoodies, t-shirts, mugs, and other items for us to print on for the big day.
Risks and challenges
At the end of our kickstarter campaign we will have only a few short days to buy the supplies to build our cart. We are also under the gun when it comes to making some of the items we plan on selling. Although we already do screen printing, there is other equipment that we plan on using to make things like pint glasses, shot glasses, bumper stickers, embroidered items, and more. There is a lot of trial and error in how these products are made. Hopefully we will be able to put the equipment to good use in a timely fashion.Learn about accountability on Kickstarter
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