RIDER1991 is a wristwatch of a unique design with a crown embedded into the case. It is devoted to the idea of free movement and inspired by one of the designers' friend impressions from his road trip on an old motorcycle around his country as well as by the atmosphere and aesthetics of the Café Racer motorbike culture.
RIDER1991 name consists of a word and a number by analogy with the approach to the name of famous motorcycles. RIDER is an independent traveller with no limit of age, language or status, seeking adventures in life. 1991 is a year when the watch creators Homeland started its own Free Movement in a History.
Motorcycles clear but gradually smoothed edges, diamond-shaped handles and seats, special shades of color, the combination of brown leather and black brushed metal are the basis of the RIDER1991 watch design.
The main emphasis of the watch design is a crown that resembles a motorcycle diamond shape throttle. It is located at the level of 2 hours and recessed into the watches stainless steel case. It is esthetic and allows the wrist to move freely while driving or other daily movements.
Minimalistic design of the dial repeats some detail of a motorcycle speedometer. There are the Arabic numbers 6,7,8,9 symmetrically opposite the minute scale. The used font BDP GeLLY can be found at the numbers of racer motorcycles and cars in 60-70 years.
The lugs emphasize the case and dial style. A special latch on the strap makes it easy to change.
5 basic models of the RIDER1991 were chosen. RIDER1991 offers the watches with black or white dial and with an aluminum inner ring brushed in silver, black, rose gold. And different color genuine leather and Mesh Band straps are proposed.
All watches are equipped with quartz movements Miyota GL30 and have 5 atmospheres water resistance.
Cafe Racer is a special kind of motorcycle and motorbike motion of 1960s in London. Gathered often in pubs and cafes motorcyclists came up with original entertainment – music race. Street racers had to cover a distance of about 2 km from cafe to a certain point and back while the song on the jukebox was playing.
The serial motorcycles were not suitable for such events. So the riders began to improve them - to dismantle all the excess weight and to install fairings for less air resistance. The wheel was changed to clip-on. The elongated narrow fuel tank and a single seat became a distinctive feature of Cafe Racers.
A motorbike has always been more than just a means of transport. It is part of a certain lifestyle, values and rules that bring together very different people moving in one direction with a sense of independence, uniqueness and confidence.
Thank you very much for supporting our project! You can pledge any reward or create the special for you one and pledge it at any time till July 28th . There are some advices in FAQ how you can do it easily. We will mail you to arrange the exactly model you have chosen after this crowdfunding campaign ends.
We are sincerely grateful to any media, magazines, bloggers and everyone for the interest and support of our project. We will be glad if you tell about RIDER1991. You can find all information, images and videos here.
Please, do not hesitate to contact us for any questions: firstname.lastname@example.org
In October 2015 RIDER1991 won the main prize of the international competition of industrial design INDUSTART. The watch design concept won in its nomination Watches & Accessories and became the absolute winner. The competition had 8 nominations and the designers from 35 countries were taken part. 27 influential journalists, architects and designers from 14 countries evaluated the participants’ works.
The RIDER1991 is a collaborative project of Ukrainian designers Nazar Maletz and Roman Geviuk, the founders of the international design studio GM design group, and watchmakers Andrew Kravchuk and Olga Kuchmeeva, the founders of designer watches project ZAVOD.
The team is united by their love to timepieces and aesthetics of the 60s and 70s of the 20th century as well as the desire to explore the fundamental concepts of time and beauty through its manifestations in culture, subcultural movements of different eras, architecture and design. Moreover they are all inspired by the idea of developing a new craft watchmaking in Ukraine with the use of the actual technologies in accordance with the principles of sustainable development and social responsibility.
That's why RIDER1991 team places the project on Kickstarter and asks everyone who gets this idea close to support it.
Working prototypes of the RIDER1991 watches were made in 2016. This year crowdfunding campaigns including Kickstarter are launched. Mass production is starting by the end of 2017. By the middle of 2018 the team plans to replenish the collection with new models as well as to launch straps, holders and watch accessories under RIDER1991 brand.
Risks and challenges
The RIDER1991 team sincerely thanks everyone who has supported or is going to support our project. To reduce all possible risks we decided to make working prototypes before starting on Kickstarter. The RIDER1991 watches prototypes have been tested during four months and now we can guarantee the quality of the watch, compliance to the approved design and the reliability of the partners.
ABOUT PARTNERS AND SUPPLIERS.
Team RIDER1991 is very responsible for the choice of partners. Therefore last year we visited the prestigious watch exhibition in Basel (Switzerland) to look for manufacturing suppliers. Also we involved qualified consultants of outsourcing production. Thus we chose seven most appropriate factories and visited all of them preliminary to estimate their work quality. After that we chose the best two factories and invested in the production of prototypes on both. Thus we found the best partner from Hong Kong with more than 15 years of successful watchmaking experience, with excellent production capabilities and highly qualified engineers and managers. We use this approach in choosing any partners or suppliers and can guarantee you high quality and meeting your expectations.
RIDER1991 provides a warranty for all our watches within 12 months. We will provide you all necessary repair or replacement for free in the warranty case. In the non-warranty case we will also provide you all necessary support to solve the problem at fair prices. You can find a detailed description of warranty cases and procedures on RIDER1991 website in the support section after Kickstarter campaign.
The RIDER1991 team is committed to do everything in our power and deliver the watches in time at the best possible price. To improve logistics we cooperate with reliable logistics companies and we have our representative office in Italy.
Please, for any questions do not hesitate to contact us – email@example.comLearn about accountability on Kickstarter
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