DAY MAKER

UNCRATE - We've seen tons of iPhone docks in our day, but never one that immediately made us smile — until now 

FASTCO - Their Kickstarter solution is to take what most of us are using for an alarm these days--our iPhones--and packaging it in a manner far too adorable to ever be bummed about waking up 

WIRED - Day Maker, a piece of hardware we’d never want to slam against our walls 

NYLON GUYS MAGAZINE - If we had to choose between this iPhone dock and a toaster, we’d totally pick the dock 

HYPEBEAST - [A] much simpler alternative than fumbling with your touchscreen while still half-asleep... 

APARTMENT THERAPY - We like how much it does on top of charging your device and the playful usage coupled with a crisp and simple aesthetic.

NYLON MAGAZINE - totally brilliant…. definitely a cool way to roll out of bed in the morning.

CULT OF MAC - The best part: if you’re not quite ready to face the office, you can press the iPhone back down to snooze.

CNET - Nothing says morning like yummy stuff popping out of a toaster, especially if it's an iPhone screaming at you to wake up.

MMMINIMAL - [Habitco] has created this incredibly good looking alarm clock radio which also functions quite like a mega snooze button too. Beautiful.

MACGASM - This seems like a pretty snazzy way to start your day.

WORKING DAY MAKER PROTOTYPE VIDEO

WAKE UP BETTER

Don’t you just love those perfect days? Those days where you wake up happy and refreshed, where everything you see, touch, feel, and taste just seems a little bit... better? How we start the day helps set its tone, so why do we use devices designed to alarm in order to wake us from our much-needed sleep? Do we enjoy being startled, confused, commanded, jostled, and yelled at in our most fragile and impressionable state? Are we all secretly masochists?

INTRODUCING DAY MAKER

With Day Maker, a bedside morning station/iPhone charger, you can add a little extra ‘Pop’ to your day when it’s time to rise and shine. And if you’re not quite ready to face the day, snooze on effortlessly by pushing your iPhone back into its slot. With Day Maker, waking on a schedule has never been easier or more fun. Or relaxing. Using Day Maker is a pleasure because it works exactly as you would imagine, just like a toaster. Once you set your iPhone’s timer, simply load it into an open slot, press down gently, and you’re ready to go. And for a little added fun, we’ve even added a pull tab on the back, so you can set and pop multiple iPhones all at once.

* You can also push down on your iPhone and it will pop up.

PLAN YOUR DAY AND SHARE YOUR DAY MAKER ACTIVITIES WITH THE WORLD

Though Day Maker works effortlessly with the standard iPhone Clock app, it also has its own customizable app.* With the Day Maker app, you can customize your play list, see today’s weather and schedule at first pop; even create your own wake sequence which you can share with other Day Maker owners. You can even compare the average sleep cycles (or snooze hits) from around the globe, be it in the US or Japan.**

*  App UX/UI and Development to be completed this fall. Free app not included
    with Day Maker (download through iTunes)
** Participation is optional

REWARDS + : IF DAY MAKER HITS $385,000, HELLO SINGLE SLICE

At $385,000, those who pledge a reward for a Day Maker can switch their choice reward for 2 Single Slices. Yep, everyone. If you ordered multiple Day Makers, you'll be able to mix and match your order with as many Single Slices as you want (keeping the 1:2 ratio). We also added a thoughtless switch pledge option too, just in case you're worried you wont remember to check in at $385K.

DAY MAKER SPECIFICATIONS

- W 200mm x H 100mm x D 62 mm / W 7.87 in x H 3.9 in x D 2.44 in
- 2 iPhone charging Dock Ports
- Pop-up alarm action
- Push down snooze function
- Plays music through iTunes
- Self Setting Clock
- Stereo sound
- Works with iPhone 4, 4s, iPod touch (3rd and 4th gen),and when we know
  more, we'll make Day Maker work with iPhone 5 (the next iPhone)
- Available in White, Black, Red, & Gray (see colors below).
- Will work with Day Maker App

DAY MAKER PDF BOOK

SINGLE SLICE SPECIFICATIONS:

- W 113mm x H 100mm x D 62 mm / W 4.45 in x H 3.9 in x D 2.44 in
- Single Slice will be available in White, Black, Red, and Gray
- Unlike Day Maker, Single Slice will not include a clock and will use sound
  channeling in place of speakers
- Will work with Day Maker App

PLEDGE GOAL NUMBER BREAKDOWN

Habitco believes in producing goods in an open, transparent, and communal manner. Below are the costs needed to help you bring Day Maker home:

$ 20,000
- For production engineering (both mechanical and electrical).

$ 140,000
- For part tooling and electronics (mold creation of Day Maker's inner moving
  pieces, motherboard tooling, and high fit & finish outer casing)

$ 80,000
- For a minimum unit run (intercontinental shipping included)

$ 10,000
- For miscellaneous charges, including travel expenses and product side app
  development

$ 25,000
- For Kickstarter & Amazon charges (both set at about 5% of total raised cost)

= $ 275,000

DELIVERY DATE & THE HOLIDAYS

There's a chance Day Maker will be available by holiday season, but since we're interested in making Day Maker iPhone 5 compliant, we have to officially postpone its release till an est. Feb. 2013.

Either way, we'll be making a special digital Holiday gift card for those who donate enough for a Day Maker – so you can show that special someone that their unique gift is right around the corner.

DAY MAKER COLOR OPTIONS: 

White

Black

Red

Gray

SINGLE SLICE IMAGES

Front

Back

Top

MAKE SURE TO CHECK OUT HABITCO'S OTHER GOODS AT: HABITCO.COM

Like LIGHTSTARTER - Kindle light like fire, and tell is what you think

OTHER PRODUCTS WORKED ON BY MICHAEL KRITZER

SIMPLE ARTIFACT - Invention and craft shop specializing in creating quintessential and desirable artifacts for today and tomorrow.

B-CYCLE - Bike Sharing System (dock station design, checkout flow & locking mechanism) Video 1, Video 2 CP+B

HTC TOUCH DIAMOND - Cellphone & Dock Design  One & Co

BUELL CRATE/TABLE  - A shipping crate for Buell motorcycles that becomes a work table CP+B

FLAME BY BK - Burger King Body Spray, packaging design CP+B

Special thanks & credit for the Creative Commons images in the Day Maker video & book go to:

Women's Cotton Jacket by lululemon athletica

Dune by eVo

EtchyHeart by Sharif Sharifi

Orange 023 by lilli2de

Grapes of Math - February 23rd, 2011 by Ecstatic Mark

Morning by alubavin