Founded in January 2009, Civil Eats is a community resource that brings together over 100 contributors as active participants in the evolving “food movement” landscape--from Capitol Hill to Main Street.
Until now, Civil Eats has been entirely a labor of love. We have never paid ourselves, or any of our writers. Now, with your help, we'd like to take the site to the next level and make it more sustainable. If we don't fund Civil Eats by the end of this year, it could be forced to shutter its doors.
We are seeking funding to shift Civil Eats from an all-volunteer effort to a professional enterprise in 2014 in order to produce more in-depth, original reporting and visually engaging content by paying our writers and editors a fair wage. This campaign will specifically help us create content over the next year.
In addition, funding will help us maintain our site in 2014 so that we can continue to produce some of the most groundbreaking and informative news on food today.
After nearly five years, our team has the proven experience and know-how to take the site to the next level. However, without funding, we won't be able to continue to run Civil Eats much longer. If you've been a reader, a contributor, or a supporter of the site, now is the time to help us create an influential, professonal news source for a wide range of readers and eaters.
We are asking 4,000 people to donate $25 over the next 30 days
Of course, if you have more and can give more, we are so grateful for your support. Your gift is tax-deductible. Please enjoy our great giveaways!
This $100,000 is literally to "kickstart" our full funding needs for 2014 which will total $250,000, so that we can continue to provide critical information about the food system while we approach foundations.
We will use these funds over the next year to:
* Produce more in depth reported stories, by writers who are getting paid for their work
* Appoint a full-time managing editor dedicated to expanding and evolving the site
* Publish more first hand coverage of what is happening in food policy in Washington and locally
* Expand our community resources on the site so that you can better plug into the issues that impact you
* Engage our readership with more visual storytelling
The project will take place throughout 2014.
Civil Eats began as a blog for the Slow Food Nation event, where 85,000 people converged over Labor Day weekend in 2008 to focus on the politics and pleasures of eating. During the six months leading up to the event, the blog/site received one million hits and became a touchstone for people interested in the broadening conversation on food politics.
In January 2009, Civil Eats was born as an independent site offering a range of high-level analysis and news stories and to give voice to those who are actively changing the food system.
Co-founded by Paula Crossfield and Naomi Starkman, Civil Eats has built a strong following and now counts over thirty regular contributors to the site on subjects as varied as the plight of young farmers, nutrition, environment and energy issues, and corporate consolidation.
The site also features political reporting out of Washington, D.C., including important news on the farm bill, food safety legislation, and other regulations impacting our food system.
Civil Eats is conversational, academic, humorous, philosophical, and serious. Our online presence is founded on the shared interests of our contributing writers and editorial staff who dig deep into national food security issues, interview local food heroes across the country, review films and books, and spotlight breaking news stories, often before mainstream media unearths them.
As a result of our pioneering work, we have a readership of around 100,000 individuals per month. Seventy percent of these readers are newcomers to the site, while 30 percent are returning. Since our launch in January 2009, we’ve received over three million pageviews. Last year, we re-designed our site.
We’ve been quoted and linked to by The New York Times (here, here, here and here), Washington Post, San Francisco Chronicle, Mother Jones, NPR, Slate, Huffington Post, SlashFood, Culinate, Treehugger, SF Weekly, Eater, Food News Journal, Utne Reader, and many more.
Reuters reporter Charles Abbott regularly cites Civil Eats stories in his own daily personal e-newsletter he sends to agricultural influencers.
Editors Paula Crossfield (@civileater, 17,000+ followers) and Naomi Starkman (@NaomiStarkman, 17,000+ followers) tweet food policy news stories to an engaged audience on Twitter. Mark Bittman (@bittman, 380,000+ followers), Michael Pollan (@MichaelPollan, 320,000+ followers) and many others tweet stories from Civil Eats to their followers regularly. @CivilEats has more than 18,000 followers on Twitter and nearly 6,000 likes on Facebook.
Our impact extends throughout the country and across party lines, and our stories broadcast varied issues and their significant effects on the world. As we finish our fourth year, we are critically examining our successes and finding new ways to measure purpose, ambition, and strategy.
Civil Eats is in a league of its own. Currently, there are just a few sites covering food, and none that solely cover the full range of issues in food politics today. And yet we simply do not have the resources to continue editing the site without your help. Please support our writers and editors so they can produce excellent content for Civil Eats in 2014.
Thank you for your support!
Risks and challenges
This project poses very few risks to our supporters. For nearly five years we have proven ourselves by producing high quality content that makes an impact. Now, funding will allow us to continue and expand our efforts.
We have the infrastructure and the skills. We've never before had funding to create a sustainable site, which is essential in order for us to continue to operate in the future.Learn about accountability on Kickstarter
- (30 days)