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Breathe-through technology for the ultimate in sleep safety and comfort for infants and toddlers. Peace of mind for parents.
633 backers pledged $27,112 to help bring this project to life.

About

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$27,112

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From the team that created the #1-rated Newton Crib Mattress comes the latest breakthrough in child safety — the Newton Crib Mattress Pad.

We decided to reinvent the ordinary crib mattress pad to achieve safer and better sleep. Our solution was to quilt together two layers of 3-dimensional spacer material, creating a 3/8" cushion of circulating, fresh air on the surface of the crib mattress.

We designed the Newton Crib Mattress Pad for a universal fit. The stretchable skirt and elastic bottom allow it to fit any standard size crib mattress. This design also allows it to be easily removed for washing in the middle of the night.


Look who’s talking about us!

The American Association of Pediatricians (AAP) strongly recommends that parents place their infants to sleep on their backs. However, 3 to 4 months after being born, babies begin rolling over during the night. Many babies even discover that they prefer sleeping on their stomach.

After designing our revolutionary crib mattress pad, our next step was to seek independent verification of our safety findings. To do this, we enlisted a U.S. Consumer Product Safety Council (CPSC) certified testing lab to do ‘before and after’ testing using conventional crib mattresses.

A good night’s sleep is crucial to a baby’s health and development. We designed the Newton Crib Mattress Pad to help babies sleep better. This is accomplished by adding an additional layer of breathable spacer fabric on top of the soft cushion layer. The added air circulation prevents babies — who can’t regulate their body temperature — from overheating.

Droppings from dust mites are a leading cause of allergic reactions and upper respiratory problems. They need a humid environment (like a sweaty mattress) to breed. Air circulation keeps the humidity below the necessary level, making it impossible for dust mites to breed.

Including a TPU layer with our Breathe-Thru Technology adds the waterproof protection that parents seek while being 100% breathable and washable.  

The mattress pad is 100% machine washable. Easy, fast, safe care by simply washing by hand or throwing the pad in the washer. Hang dry or tumble on a low heat for best results. For quick late night clean ups, always have a backup on hand! Easy to store and easy to wash.

Parents love the peace of mind, washability and better sleep they get from the Newton Crib Mattress. They’ve made us the #1 rated baby crib mattress on the Internet. With this proven track record of customer satisfaction, you can trust that we will deliver on our promise and give your little one safer, better sleep.

Every inch of the Newton Crib Mattress was designed with your baby’s health, safety, and comfort in mind. The innovative Breathe-Thru design allows air to flow freely for optimal breathability and temperature regulation. Our 2-stage Newton Crib Mattress' design gives it a unique longevity through toddler years.

          
            

Materials

  • Two layers of three dimensional spacer material constructed of 100% polyester fiber for durability and easy washing.
  • Waterproof lining is TPU (Thermoplastic polyurethane ) for a breathable fabric waterproof layering.
  • Skirted portion is 100% polyester for stretch and tight fit to any crib mattress.

Dimensions

  • 52" x 28"
  • Skirt will fit up to a 6' crib mattress

Certifications & Awards

  • Greenguard Gold Certification
  • 2018 Family Choice Award
  • Mom's Choice Award, Gold level for Gear and Baby Safety Products

Michael Rothbard  |  Founder

Michael is an experienced specialty sleep entrepreneur and the Father of three small children. After experiencing all the sleep issues that come with being a new Father, he founded Newton Baby to address the needs that parents and their little ones have for better, safer sleep. Michael realized that the conventional approach to crib mattresses was obsolete. He focused on developing a better solution and this effort gave birth to the Wovenaire Crib Mattress, now the highest rated crib mattress on Amazon. As a proud Father and founder of Newton Baby, Michael is thrilled to bring the Newton Crib Mattress Pad to market to help make every crib safer and more comfortable.

Chris Ann Ernst  |  Senior Vice President

A long-time friend and business associate of Michael Rothbard, Chris applies her passion and career experience in the fashion and home industries to her role as SVP. An avid traveler, exercise enthusiast and language learner, Chris knows the importance of a great night’s sleep in her own life. An aunt to eight nieces and nephews, Chris understands just what a challenge it is to raise a child and couldn’t be happier than being a part of the team that introduces Newton to your family.

Zoë Park  |  Head of Product Development

Currently leading the product development team, Zoe has a BS in Mechanical Engineering from MIT and an MBA from INSEAD. Zoe has worked in consumer products for two decades including manufacturing, product development and sourcing. Past companies include OXO, diapers.com and Colgate-Palmolive. Interests include product design, gadgets and interior design.

Jessica Macari  |  Product Development

Jessica leads product development for Newton Baby. Jessica is a Home Product Development graduate of FIT. She has been designing and developing home textile (and sleep) products for 6 years. Her experience working for both retailers and suppliers gives her unique insight into executing new products into the market. She is passionate about innovative products, trend research, and quality design.

Krystal Blackman-Navarrete | Director of Customer Service

Krystal has been helping people rest easy for over a decade and naturally aligned with Newton. She leads the Customer Experience team, pairing her understanding of the benefits of better sleep with her passion for helping support family’s individual journeys. A new mother herself, she strives to bring safe sleep into every parents home, knowing first hand the comfort and peace of mind it brings.

Joi Williams  |  Customer Service Manager

As a student, at John Jay College Joi developed an interest in human services and forensic psychology. She studied meeting human needs and focused on the overall quality of life. She wanted to make a difference. As a Counselor, her passion grew stronger and was able to encourage and council young adults in NYC. In her professional career, Joi’s experience in helping others and being able to relate to individuals assisted her in her current role as Customer Service Manager.

Risks and challenges

We’ve addressed the technical and production challenges and have built several prototypes. Tests by independent parties and by our very own employees with children confirmed that they deliver the superior air circulation that we wanted our mattress pads to have.  Many of us at Newton Baby are parents of infants and toddlers and we’ve put it through the gamut of use and wear and tear. Parent tested and approved!

The remaining risks and challenges pertain to bringing this excellent product to market. Mass manufacturing a specialty sleep product made from high quality materials is a capital-intensive process, and will require significant investment. Marketing the product and fulfilling orders will also entail significant expenses, including advertising, web hosting, packaging and shipping. We anticipate that this project will need to be fully funded on Kickstarter in order to hit its manufacturing, marketing and fulfillment goals. Your contribution will help us bring this lovingly crafted infant mattress pad to market, and bring a safer, better night’s sleep to babies—and parents—around the world.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Sleep Tight

    Thank you for your contribution and for joining our mission to bring safe sleep to babies everywhere! Enjoy resting easy with our exclusive Newton Baby Sleep Mask.

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  2. Select this reward

    Pledge $42 or more About $42

    Early Bird

    The early bird gets the discount... and it’s 40% off the Newton Crib Mattress Pad! Grab this deal before it's gone.

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    Limited 22 backers
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  3. Select this reward

    Pledge $49 or more About $49

    Sleep Like a Baby

    Sleep like a baby knowing you’re getting 30% off the Newton Crib Mattress Pad. Don’t rest too long though, this deal will go fast.

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    0 backers
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  4. Select this reward

    Pledge $300 or more About $300

    Dream Team

    Our #1 rated crib mattress, PLUS our crib mattress pad at no additional cost.

    Includes:
    • Newton Baby Mattress
    • Newton Baby Mattress Pad
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  5. Reward no longer available

    Pledge $35 or more About $35

    Dreams Come True

    You’re not dreaming - You’ll get 50% off AND a free gift but hurry there are only 150 available!

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    Reward no longer available 200 backers
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    Pledge $35 or more About $35

    Early to Rise

    See...there are benefits to rising early - 50% off! Don’t miss out, this deal won’t last.

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    Reward no longer available 300 backers
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  7. Reward no longer available

    Pledge $70 or more About $70

    Dreams Come True for Two

    See...there are benefits to rising early - 50% off for TWO mattress pads! Don’t miss out, this deal won’t last.

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    Reward no longer available 100 backers
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Funding period

- (37 days)