Digital is The Future and We Need It to Survive
The Elder Theatre is in Danger of being forced out of business. Starting this summer movie companies will begin to phase out the use of traditional 35MM. The Elder Theatre has been running on 35MM Film since it opened in 1942. If the theatre is unable to install a Digital Projector the owners will be forced to close the theatre and the community and Shelby County will lose its last movie theatre.
During it's 70 years of existence The Elder Theatre has only changed owners 3 Times. The Duff's who built the theatre owned it for 8 years until they sold it to Cora and Clarence Brown in 1950; they would then go on to operate the theatre until 1981. For a short period of time the theatre was leased to the current owners who then purchased it in 1982. These owners would be my aunt and uncle, Rodney and Becky Miller.
This past November they celebrated 30 years of ownership around the same time the theater celebrated 70 years. Over those 30 years the theatre has seen some changes but still holds the charm of an older theatre. In 2006 the auditorium was entirely redone with new seats, wall coverings, screen treatments and a lot of paint.
Over the 30 years this theatre has always been here for the people in the area. We take pride in trying to severe the area as a family theatre- a clean and well priced one. Very rarely will you find us playing an R-Rated movie. We have made many friends here during our time and we know many of our customers have fond memories of the theatre. Some meeting their future husbands and wives here. Sadly, we aren't sure if we will be around to create future memories due to the MANDATORY Digital Transition taking Hollywood by storm. Theaters get no say in the matter, you either... Go Digital or Go Dark.
I personally have been working here since I was just 13 years old. I started doing popcorn for several years then worked my way up to managing today. I have never felt this to be a "job" though. I always feel it is a place to see friends every week. It also feels like a place to get away from everything. Movies are unique in there way they aren't their to judge you. They are there to provide you with a chance to escape from the real world for an hour or two and forget about all your problems. I don't want people to loose that- which is why I have been working vigorously since January of this year to find a way to keep this theatre going. I can't begin to thank everyone for their tremendous support towards this theatre. This $25,000 is all we need and we will be able to begin to move forward to convert the theatre as we have already raised the remaining money through other events that have gone on.
Through This KickStarter Fundraiser we are hoping to raise the remaining funds we need to get converted over to Digital. We have had tremendous outpouring of support from the community and the communities surrounding us. Since we don't know an exact date as to when the movie industry will be 100% Digital the sooner the better. We only need a remaining $27,000 to make the transition. I hope you will consider making a pledge of support to help us towards our goal and continue movies here in Shelby County, Ohio.
Thanks Everyone For Your Support,
Risks and challenges
There are few risks, however it is a challenge getting the word around. If we don't get funded the end result will be the closure of this theatre.. forever.Learn about accountability on Kickstarter
- (43 days)