A Couple of Thoughts With 19 Days To Go
Dear Happy Baby backers,
We've changed the focus of our campaign a little bit. We've decided that if we get 850 backers, somehow that will equal the $85,000 we've set to raise. We're focusing on that, just getting more backers, building a larger community.
If you're already a backer it would help a lot if you could ask two or three friends to also contribute. Tell them even a dollar is OK.
With that in mind we've changed our New York event on November 29 to sliding scale. We're asking people to contribute what they can. Obviously, if you can afford $20 it would be best if you pay full price. But we're going to let in any contributor to the event, from $1 up. We're not going to turn away people who can't afford it.
This may all sound like bad math, and it might be bad math. But this is the path we're on together (the math we're on together?). If we're unable to raise the full amount, but still get 850 backers, the campaign will have been a success.
It's kind of like what I tell people sometimes when teaching writing classes. If you try your hardest to write a great book you'll always have that, and that has value, no matter how well the book does. But if you worry about marketing too much and write a book for an audience you don't respect, and then the book doesn't do well, you have nothing.
Hope everyone had a great Thanksgiving!