Project image
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CA$ 3,151
pledged of CA$ 70,000pledged of CA$ 70,000 goal
18
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 5 2014 9:52 PM UTC +00:00
CA$ 3,151
pledged of CA$ 70,000pledged of CA$ 70,000 goal
18
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, December 5 2014 9:52 PM UTC +00:00

About

Eileen wearing her Sleepy Kneez
Eileen wearing her Sleepy Kneez
Sleepy Kneez pillow and case
Sleepy Kneez pillow and case
Sleepy kneez Pillow without case
Sleepy kneez Pillow without case

I have finalized the design of my first knee pillow. My next steps included having an animated video produced to put both on the website, which is now ready, and on YouTube, to let people know about my new knee pillow. I  have chosen packaging and labelling,  and prepared illustrations for how to put on the pillow, and how to put on the washable case.

I have lined up a manufacturer willing to produce the pillow and cases, but I have to find ways to reduce the costs, and that generally means ordering in large quantities, which lowers the price per pillow substantially, but also significantly increases my outlay of funds.

I also need funds for Research and Development. I am now working on making Sleepy Kneez with the densest memory foam available on the market working on the optimal thickness for the pillow using this material. I am also researching adding hydrogel, that can be cooled either in the refrigerator or the freezer for people with knee injuries. Then I would have to market these additional products. The third new addition that I am researching, is adding copper to the pillow, for people with arthritis and/or circulatory problems.

I have filed a patent application for my design (which is by far the costliest part of my project). I know someone who connects with thousands of potential customers daily, who says I should provide him with an insert to include with his invoices, for the beginning of next year. So, another item to prepare, but hopefully it will pay off.

I am going to approach the Physiotherapeutic Association, the Osteopathic Association, and the Chiropractic Association to explain the benefits of my pillow, and hope they will recommend my pillows, by putting their stamp on it on my website "recommended by...". In turn, I would offer links back to their websites.

Down the road, I plan to have a sales team that will approach individual physiotherapists, osteopaths, and chiropractors.

Risks and challenges

My biggest worries now are attracting attention to my product. My initial plans, outlined above, might prove more difficult than I hope.

There is always the possibility that the samples and production are not of the same quality, or are not produced on time. I am working very closely with someone I know, who is quite supportive and believes in my knee pillow, so as long as I keep on top of it, all should go well.

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Support

  1. Select this reward

    Pledge CA$ 15 or more About $12

    Side sleepers everywhere will be eternally grateful to you !

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  2. Select this reward

    Pledge CA$ 25 or more About $19

    Receive a Sleepy Kneez T-shirt (you can sleep in)

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    Ships to Anywhere in the world
    Limited 0 backers
    CA$

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  3. Select this reward

    Pledge CA$ 30 or more About $23

    Receive a Sleepy Kneez gel pack (can be heated or frozen)

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    Limited 0 backers
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  4. Select this reward

    Pledge CA$ 70 or more About $53

    Receive a Sleepy Kneez pillow, and get the best night's sleep ever!

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    Limited 3 backers
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  5. Select this reward

    Pledge CA$ 90 or more About $68

    Receive a Sleepy Kneez pillow with its own washable case

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    Limited 5 backers
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Funding period

- (45 days)